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Maurice J. Duca, a director of AppFolio, reported multiple sales of Class A common stock executed on 08/11/2025 under a pre-established 10b5-1 trading plan adopted on December 13, 2024. The reported transactions total 5,600 shares sold across a series of trades at prices reported in footnotes spanning approximately $279.62 to $289.30. After the transactions, the filing shows 68,295 shares held directly. The filing also discloses meaningful indirect holdings: family trust and pension trust positions and ownership by related IGSB entities, including 142,857 shares held by IGSB Gaucho Fund I, LLC. The pension trust shares are held by a trust for which Duca is sole trustee but for which he disclaims pecuniary interest.
AppFolio director Maurice J. Duca reported multiple dispositions of Class A common stock on 08/08/2025 executed pursuant to a pre-existing 10b5-1 trading plan adopted December 13, 2024. The Form 4 lists individual sales in multiple tranches (including 500, 100, 1,200, 400, 300, 200, 300, 702, 98, 200, 300, 200, 100, 700, 100 and 200 shares) with weighted-average prices and per-footnote price ranges that fall roughly between $283.21 and $290.59. The filing also discloses indirect holdings through affiliated entities and trusts, including IGSB Gaucho Fund I, LLC (142,857 shares), IGSB Cardinal I, LLC (26,667 shares), and IGSB Cardinal Core BV, LLC (9,805 shares), plus Class A shares held in a pension trust for which Duca is sole trustee but has no pecuniary interest. Footnotes state the reporter will provide transaction-level price details on request.
Matthew S. Mazza, Chief Trust Officer and director of AppFolio, had multiple equity awards vest on 08/10/2025 that triggered share withholding to satisfy tax obligations. The issuer withheld a total of 1,071 shares of Class A Common Stock at a per-share amount of $283.36. Following these withholdings, the reporting person beneficially owned 28,015 shares of Class A Common Stock.
The withheld shares related to performance-based restricted stock units and time-based restricted stock units granted under the Issuer's 2015 Stock Incentive Plan and the 2025 Omnibus Plan on the grant dates specified in the filing.
William Shane Trigg, who serves as both a Director and the Chief Executive Officer of AppFolio, Inc. (APPF), reported a series of withholdings on 08/10/2025 to satisfy minimum tax withholding obligations arising when equity awards vested. A total of 4,079 Class A shares were withheld across seven award tranches at a reported per-share amount of $283.36. The withholding events related to vested performance-based restricted stock units (PSUs) and time-based restricted stock units (RSUs) granted on various dates in 2021, 2023, 2024 and 2025. Following the reported transactions the filing shows beneficial ownership of 66,568 Class A shares. The Form 4 was signed by an attorney-in-fact on 08/12/2025.
AppFolio Chief Financial Officer Timothy Mathias Eaton reported that the company withheld shares to satisfy tax withholding obligations when restricted stock units vested on 08/10/2025. The filing lists seven withholdings of Class A common stock of 19, 29, 25, 53, 50, 88 and 113 shares tied to RSU grants made under the Issuer's 2015 Stock Incentive Plan and 2025 Omnibus Plan on the grant dates shown in the filing.
The filing records a per-share price of $283.36 for the reported transactions and a total of 377 shares withheld (approximately $106,827). Following these reported transactions, the reported beneficial ownership amounts shown in the filing end at 11,809 shares for the reporting person.
Elizabeth E. Barat, Chief People Officer of AppFolio (APPF), reported changes in her beneficial ownership following the vesting of equity awards on 08/10/2025. The Form 4 records multiple share-withholdings by the issuer to satisfy tax obligations tied to vested PSUs and RSUs.
The issuer withheld 270, 183, 110, 146, 88, 85, 45 and 102 Class A shares from separate grants, totaling 1,029 shares withheld at a reported per-share amount of $283.36. After these transactions Ms. Barat directly beneficially owned 16,897 Class A shares.
Maurice J. Duca, a director of AppFolio, sold multiple blocks of Class A common stock on 08/07/2025 under a pre-existing 10b5-1 trading plan adopted December 13, 2024. The Form 4 shows a series of dispositions executed at prices ranging approximately from $300.27 to $313.51, with per-block weighted-average prices disclosed in footnotes. Aggregate disclosed disposals on that date total 5,600 shares, after which Mr. Duca's reported direct holdings are 73,295 shares. The filing also lists indirect holdings: family trust (reported at 51,000 shares), pension trust (reported at 38,500 shares) and three IGSB entities (26,667; 142,857; 9,805 shares), with footnotes clarifying voting/dispositive powers and disclaimers of beneficial ownership for certain LLC-held shares. The filing is a routine, plan-driven insider sale with detailed price disclosure and ownership breakdowns.
AppFolio's Form 3 reports that the newly disclosed Principal Accounting Officer directly beneficially owns 2,744 Class A Common shares. The filing states these shares represent a grant of time-based restricted stock units under the Issuer's 2025 Omnibus Incentive Plan that vest over four years, with 1/16th of the RSUs vesting quarterly beginning May 10, 2026.
The statement was submitted using the issuer's codes for filing purposes and notes an amendment will be filed once the reporting officer's CIK filer codes are available.
AppFolio director Maurice J. Duca reported multiple sales of Class A common stock on 08/06/2025 filed on Form 4. The transactions, executed under a 10b5-1 trading plan adopted on 12/13/2024, total 5,600 shares sold across multiple blocks at prices that, by footnote disclosure, ranged approximately from $303.19 to $313.29 per share with batch-weighted average prices shown for each set of sales. The filing lists continued indirect holdings through affiliated entities: IGSB Cardinal I, LLC (26,667 shares), IGSB Gaucho Fund I, LLC (142,857 shares), and IGSB Cardinal Core BV, LLC (9,805 shares). A pension trust for which he is sole trustee is reported and the filing notes he disclaims pecuniary interest in those pension trust shares.
AppFolio, Inc. (APPF) – Form 4 filing dated 08/06/2025
10% owner and director Maurice J. Duca disclosed the sale of roughly 5,600 Class A shares on 08/05/2025 under a Rule 10b5-1 trading plan adopted 12/13/2024. Sale prices ranged $311.30-$322.05, with volume-weighted averages of $311.91-$322.05 for individual blocks. Direct holdings declined from 83,895 to 78,295 shares; indirect holdings via family and pension trusts fell by 1,700 and 1,300 shares, respectively. After the transactions Duca still controls:
- Direct: 78,295 shares
- Family Trust: 54,600 shares
- Pension Trust: 41,100 shares
- LLCs (disclaimed beneficial ownership): 179,329 shares in total
Total reported beneficial ownership (including LLCs) remains above 350,000 shares, so Duca retains a significant stake despite the divestiture. No derivative securities were involved, and the filing contains no new company-level financial information.