APPFOLIO INC SEC Filings

Insider sale recorded: AppFolio CFO Timothy Mathias Eaton reported a sale of 667 shares of Class A common stock on 08/25/2025 at a reported price of $276.58 per share. After the transaction he is shown as beneficially owning 11,142 shares of Class A common stock in a direct ownership capacity. The filing shows no derivative transactions and was signed by an attorney-in-fact on 08/27/2025. No additional context on the reason for the sale or any plans under Rule 10b5-1 is provided in the document.

Don Rigler, Principal Accounting Officer of AppFolio, Inc. (APPF), filed an amended Form 3 reporting beneficial ownership of 2,744 shares of Class A Common Stock as of the 08/08/2025 event. Those shares represent a grant of time-based restricted stock units under the Issuer's 2025 Omnibus Incentive Plan that vest over four years with 1/16th vesting quarterly beginning May 10, 2026. The amendment (Form 3/A) clarifies that the filing uses Mr. Rigler's individual CIK codes; it states no changes to his beneficial ownership are being reported. The form was signed by an attorney-in-fact on 08/27/2025.

Maurice J. Duca, a director of AppFolio, Inc. (APPF), reported multiple sales of Class A common stock executed under a previously adopted 10b5-1 trading plan. The Form 4 shows disposals between 08/22/2025 and 08/26/2025 totaling 12,900 shares sold in several transactions at weighted-average prices in the $275.00–$276.80 range. The filing states the 10b5-1 plan was adopted on December 13, 2024, and provides footnotes giving price ranges for blocks of the sales. The report also discloses significant indirect holdings by a family trust, a pension trust, and multiple IGSB-managed entities, with the Reporting Person identifying direct and indirect ownership positions following the reported transactions.

AppFolio, Inc. filed a Form 144 to notify a proposed sale of 667 shares of its common stock through Morgan Stanley Smith Barney. The filing lists an aggregate market value of $184,478.86 for the shares and reports 35,853,028 shares outstanding. The proposed sale date is 08/25/2025. The shares were acquired as restricted stock from the issuer on 08/10/2025 and payment was recorded on that date. The filer states there are no securities sold by the filer in the past three months and affirms they are not aware of any undisclosed material adverse information about the issuer.

AppFolio, Inc. (APPF) filed a Form 144 notifying the proposed sale of 30,000 Class A shares through J.P. Morgan Securities LLC on 08/25/2025. The filing reports an aggregate market value of $8,259,600 and states the company has 22,871,704 shares outstanding, indicating the notice relates to a relatively small portion of total outstanding shares.

The shares were acquired on 06/26/2015 as carried interest from Duca Fund 12, LLC, with consideration recorded as paid on the acquisition date. The filer reports no sales of the issuer's securities in the past three months and includes the standard representation that no undisclosed material adverse information is known.

William Shane Trigg, who is listed as Chief Executive Officer and a Director of AppFolio, Inc. (APPF), reported a sale of 3,012 shares of Class A common stock on 08/15/2025 at a price of $264.98 per share. The filing states the sale was made pursuant to a Rule 10b5-1 plan adopted on or around May 10, 2024. Following the reported transaction, the reporting person beneficially owned 63,556 shares. The Form 4 was executed by an attorney-in-fact and dated 08/19/2025. The form indicates the reporting person is both an officer (CEO) and a director.

Form 144 filed for AppFolio, Inc. (APPF) reports a proposed sale of 3,012 shares of Common Class A stock through broker The Charles Schwab Corporation with an aggregate market value of $798,120.00. The filing lists the number of shares outstanding as 22,871,704 and an approximate sale date of 08/15/2025. The shares were acquired as RSUs & PSUs with acquisition dates covering 12/13/2021–01/24/2024, and the specific acquisition date shown is 12/13/2021. The filer indicates no securities sold in the past three months and includes the standard representation that the seller is not aware of undisclosed material adverse information.

Ashe Capital Management, LP reports beneficial ownership of 1,331,260 shares of AppFolio Inc. Class A common stock, representing 5.8% of the class based on 22,871,704 shares outstanding. Ashe, a Delaware limited partnership and registered investment adviser, states it holds these shares in funds under its management and control and has sole voting and dispositive power over the reported shares. The filing includes a certification that the securities were acquired and are held in the ordinary course of business and were not acquired to change or influence control of the issuer.

Maurice J. Duca, a director of AppFolio (APPF), sold a total of 4,824 Class A shares on 08/12/2025 pursuant to a pre-established 10b5-1 trading plan adopted on December 13, 2024. The sales were executed in multiple transactions with weighted-average prices reported by lot between about $275.05 and $281.05; the footnotes disclose transaction price ranges from $275.00 to $281.07 and offer to provide detailed per-price breakdowns on request.

The filing shows Duca retains both direct and indirect holdings disclosed in the Form: several direct-holding lines appear (for example, a reported direct holding of 65,795 shares in one line), and substantial indirect holdings are held by a pension trust (35,376 shares) and IGSB-managed entities (26,667; 142,857; 9,805 shares). The filing also states that the reporting person disclaims beneficial ownership of certain LLC-held shares except for any pecuniary interest, and that the pension trust shares are controlled by him as sole trustee though he asserts no pecuniary interest in those trust-held shares.