American Rebel Holdings CEO Disposes of Majority Stake, Retains 100 Shares

Rhea-AI Filing Summary

Charles A. Ross Jr., Chief Executive Officer and a director of American Rebel Holdings Inc. (AREB), reported on Form 4 a sale of 175,000 shares of the company's common stock on 09/25/2025 at an average price of $1.041 per share for total proceeds of $182,175.83. Following the transaction, the reporting person beneficially owned 100 shares, held directly. The filing documents the insider disposition and provides the aggregate proceeds and per-share average price for the sale.

Positive

• Accurate disclosure of insider transaction with date, quantity, average price, and aggregate proceeds
• Compliance with Section 16 reporting: form is signed and includes ownership after transaction

Negative

• Substantial insider sale: CEO disposed of 175,000 shares and now directly owns only 100 shares
• Potential perception risk due to large reduction in insider ownership (material to stakeholders)

Insights

Corporate Governance Expert

TL;DR CEO sold the vast majority of his shares, now retaining only 100 shares; the filing documents a significant insider disposition.

The Form 4 shows a single-day sale of 175,000 common shares by the CEO and director for $182,175.83 at an average of $1.041 per share, leaving a direct beneficial ownership of 100 shares. From a governance perspective, such a large reduction in an insider's holdings is notable for stakeholders because it materially changes the insider's ownership stake. The filing itself is routine and correctly reports details required under Section 16.

Securities/Filing Compliance Analyst

TL;DR Form 4 timely discloses a material sale with exact proceeds and remaining holdings; disclosure appears complete on its face.

The Form 4 identifies the reporting person, relationship to the issuer (CEO and director), transaction date (09/25/2025), transaction code (S for sale), quantity sold (175,000), average price ($1.041) and aggregate proceeds ($182,175.83), plus the amount owned after the sale (100 shares). For compliance purposes the form includes required signatures and explanation of aggregate proceeds. No additional derivatives or amendments are reported.

Insider Trade Summary

Net Seller: 175,000 shares ($182,175)

Net Sell 1 txn

Insider Ross Charles Andrew JR

Role CEO

Sold 175,000 shs ($182K)

Type	Security	Shares	Price	Value
Sale	Common Stock	175,000	$1.041	$182K

Holdings After Transaction: Common Stock — 100 shares (Direct)

Footnotes (1)

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Form 4 Insider Transactions: What Each Field Means →

Accepted by SEC EDGAR 09/25/2025 - 06:40 PM Learn about SEC filing dates

FAQ

What transaction did the CEO of American Rebel Holdings (AREB) report on Form 4?

The CEO reported a sale of 175,000 shares on 09/25/2025 at an average price of $1.041 per share, for total proceeds of $182,175.83.

How many shares does Charles A. Ross Jr. own after the reported sale?

Following the reported transaction, Charles A. Ross Jr. beneficially owned 100 shares, held directly.

What relationship does the reporting person have to AREB?

The Form 4 identifies the reporting person as a director and the Chief Executive Officer (CEO) of American Rebel Holdings Inc.

Does the Form 4 disclose the aggregate proceeds from the sale?

Yes. The filing states aggregate proceeds of $182,175.83 from the sale of 175,000 shares at an average price of $1.041.

Was this filing an individual or joint filing?

The Form 4 indicates it was filed by one reporting person (individual filing).

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

1. Name and Address of Reporting Person^*

Ross Charles Andrew JR

(Last) (First) (Middle)

5115 MARYLAND WAY

SUITE 303

(Street)

BRENTWOOD TN 37027

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
AMERICAN REBEL HOLDINGS INC [ AREB ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	CEO

3. Date of Earliest Transaction (Month/Day/Year)
09/25/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	09/25/2025		S		175,000	D	$1.041(1)	100	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. Total aggregate proceeds of $182,175.83 from the sale of 175,000 shares of common stock at an average price of $1.041.

	Charles A. Ross, Jr.	09/25/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.