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Asana (NYSE:ASAN) filed a Form 4 revealing that CEO, President & Chair Dustin Moskovitz executed two open-market purchases of Class A shares on 06/25-26/2025 under a Rule 10b5-1 plan.
- Shares acquired: 30,563 at $12.9984 and 57,192 at $12.9514, totaling 87,755 shares.
- Cash outlay: ≈$1.14 million.
- Ownership: Direct stake increases to 51,486,191 shares; an additional 4,147,046 shares are held indirectly via trust.
- Transactions coded “P”; no shares were sold.
The pre-scheduled purchases reduce available float and may indicate insider confidence, yet size is modest relative to his >55 million-share position. No other material disclosures.
Eleanor B. Lacey, General Counsel and Corporate Secretary of Asana, reported two significant stock transactions:
- On June 20, 2025, sold 13,915 shares of Class A Common Stock at $13.167 per share in a sell-to-cover transaction to satisfy tax obligations related to RSU vesting
- On June 23, 2025, sold 13,760 shares at an average price of $12.9533 per share (range: $12.94-$13.05) pursuant to a Rule 10b5-1 trading plan established on March 12, 2025
Following these transactions, Lacey directly owns 559,293 shares of Asana Class A Common Stock. The second sale was executed under a pre-planned trading arrangement, demonstrating compliance with insider trading regulations. These transactions represent standard executive stock management practices for tax obligations and portfolio diversification.
Asana COO Anne Raimondi reported a significant insider transaction on June 20, 2025, involving the sale of 27,016 shares of Class A Common Stock at a price of $13.167 per share. Following the transaction, Raimondi maintains direct ownership of 889,936 shares of Asana stock.
The sale was executed as part of a mandatory sell-to-cover transaction to satisfy tax obligations related to the vesting and settlement of Restricted Stock Units (RSUs). This type of transaction is conducted in accordance with the company's policy and is a routine practice for handling tax liabilities associated with equity compensation.
Key Transaction Details:
- Transaction Type: Sale (S)
- Total Value: Approximately $355,660
- Ownership Type: Direct
- Filing Date: June 24, 2025
- Transaction Purpose: Tax obligation coverage