Asana Inc SEC Filings

Asana (ASAN) filed a Form 144 notice for a proposed sale of 458,878 common shares, with an aggregate market value of $6,708,796.36, to be executed around 10/21/2025. The broker listed is Morgan Stanley Smith Barney LLC Executive Financial Services, and the shares are listed on the NYSE.

The filing shows the shares were originally acquired as Founders Shares on 02/04/2009. Shares outstanding are listed as 156,685,245. The notice also includes recent Rule 10b5-1 plan sales for Justin Rosenstein, including 1,199,560 shares on 10/09/2025 for gross proceeds of $18,274,816.78 and 966,576 shares on 07/22/2025 for $14,536,529.78.

Asana, Inc. (ASAN) director reported an open-market sale of 14,500 Class A shares on 10/10/2025 at a weighted average price of $15.0743, according to a Form 4 filing. Following the transaction, the reporting person beneficially owns 1,541,425 shares, held directly.

The sale was effected under a Rule 10b5-1 trading plan adopted March 18, 2025. The filing notes multiple trades with prices ranging from $14.95 to $15.16 per share, and the reporter undertakes to provide detailed trade breakdowns upon request.

Insider sales under a Rule 10b5-1 plan. A Form 4 shows Director Justin Rosenstein sold Class A common stock in two reported transactions. On 10/08/2025 he sold 454,913 shares at a weighted average price of $15.0817, leaving 2,755,485 shares beneficially owned. On 10/09/2025 he sold 1,199,560 shares at a weighted average price of $15.2346, leaving 1,555,925 shares beneficially owned.

The filing states the sales were effected pursuant to a Rule 10b5-1 trading plan adopted 03/18/2025. The report was signed by an attorney-in-fact on 10/10/2025. Footnotes disclose the price ranges for the multiple transactions that produced the weighted averages.

Form 144 notice: A holder linked to early founders proposes to sell 14,500 shares of common stock on 10/10/2025, with an aggregate market value of $220,255.00. The shares were acquired as founders shares on 02/04/2009. The filing names Morgan Stanley Smith Barney LLC as the broker and lists total shares outstanding as 156,685,245, which frames the proposed sale as immaterial to total supply.

The filing also discloses a series of prior Rule 10b5-1 sales attributed to Justin Rosenstein across 07/18/2025–10/09/2025, with multiple transactions and gross proceeds reported (individual proceeds listed). The filer attests there is no undisclosed material adverse information and notes compliance language about Rule 10b5-1 plans.

Asana, Inc. (ASAN) filing a Form 144 notifies a proposed sale of 1,199,560 common shares through Morgan Stanley Smith Barney on the NYSE, with an aggregate market value of $18,197,325.20 and an approximate sale date of 10/09/2025. The shares were originally acquired as founders shares on 02/04/2009. The filer discloses multiple 10b5-1 sales by Justin Rosenstein during mid-2025 totaling several million dollars in gross proceeds, the largest single day sale listed at $14,536,529.78 on 07/22/2025. The notice includes the standard representation that the seller is not aware of undisclosed material adverse information and references reliance on a 10b5-1 trading plan where applicable.

Asana, Inc. (ASAN) submitted a Form 144 notifying the proposed sale of 454,913 shares of common stock through Morgan Stanley Smith Barney LLC with an aggregate market value of $6,528,001.55, and an approximate sale date of 10/08/2025. The shares were acquired as Founders Shares on 02/04/2009.

The filing also lists a series of prior Rule 10b5-1 sales attributed to Justin Rosenstein in July 2025, including several large daily dispositions (for example, 966,576 shares on 07/22/2025 and 729,228 shares on 07/23/2025) with disclosed gross proceeds for each sale. The notice includes the standard Rule 144 attestation that the seller is unaware of undisclosed material adverse information.

Sonalee E. Parekh, Chief Financial Officer of Asana, Inc. (ASAN), reported insider sales on September 22-23, 2025. The filings show a total of 258,350 shares sold: 194,976 shares on 09/22/2025 at a weighted average price of $14.171 in a sell-to-cover transaction to satisfy tax obligations from RSU vesting, and 63,374 shares on 09/23/2025 under a Rule 10b5-1 trading plan at a weighted average price of $14.3848 (individual sale prices ranged from $14.37 to $14.50).

Following these transactions the reporting person beneficially owned 1,076,693 shares. The Form 4 was filed by one reporting person and signed by an attorney-in-fact on behalf of the reporting person.

Lacey Eleanor B, General Counsel and Corporate Secretary of Asana, Inc. (ASAN), reported two sales of Class A common stock in September 2025. On 09/22/2025 she sold 20,049 shares at a weighted average price of $14.171, reducing her holdings to 539,896 shares; that sale was executed pursuant to the issuer's sell-to-cover policy to satisfy tax obligations from RSU vesting. On 09/23/2025 she sold 10,570 shares under a Rule 10b5-1 trading plan at a weighted average price of $14.41, leaving 529,326 shares beneficially owned. The filing also notes acquisition of 652 shares through the 2020 Employee Stock Purchase Plan on 09/15/2025. The Form 4 was signed by an attorney-in-fact on 09/24/2025.

Asana, Inc. (ASAN) Form 4: Chief Operating Officer Anne Raimondi reported a sale of 28,026 shares of Class A common stock on 09/22/2025 at a reported price of $14.171 per share. The filing states the sale was effected under the issuer's sell-to-cover policy to satisfy tax obligations from the vesting and settlement of restricted stock units. After the reported transaction, Raimondi beneficially owned 862,469 shares of Class A common stock. The filing also notes she acquired 559 shares under Asana's 2020 Employee Stock Purchase Plan on 09/15/2025; that ESPP purchase is exempt from Rule 16b-3(c). The Form 4 was signed by an attorney-in-fact on behalf of the reporting person.