Asana Inc SEC Filings

Asana, Inc. (ASAN) notice reports a proposed sale of 63,374 common shares through Morgan Stanley Smith Barney LLC, with an aggregate market value of $915,120.56, to be sold on 09/23/2025 on the NYSE. The shares were acquired as restricted stock units and recorded as acquired and paid on 09/20/2025. The filer discloses prior 10b5-1 sales during the past three months: 1,884 shares sold on 07/01/2025 generating $25,557.03. The form includes the seller’s representation that they are not aware of undisclosed material adverse information and references reliance on a trading plan or instructions if applicable.

Asana, Inc. reported that management concluded a sublease will trigger impairment expenses of approximately $29 million to $32 million in the period ending October 31, 2025. The company describes this range as preliminary, unaudited, and subject to change as the quarter-end financial statements are completed and audited for the fiscal year ending January 31, 2026.

The company stated it does not expect material cash expenditures related to these impairment charges. The filing also contains standard forward-looking statements cautioning that actual results may differ because of risks and uncertainties and refers readers to the company’s SEC filings for additional risk factors.

Asana, Inc. presents condensed consolidated interim financials and disclosures for the quarter ended July 31, 2025. The company recognized $88.7 million of revenue (from amounts previously deferred) in the three months ended July 31, 2025, and $194.1 million for the six months ended July 31, 2025 that related to prior deferred balances. Remaining performance obligations totaled $507.3 million, with ~75% expected to be recognized within 12 months. Asana reported 770 customers spending >$100,000 (vs 649 prior year) and recorded its largest subscription agreement of $100.0 million over three years. The company recorded $6.7 million of restructuring charges related to a ~5% workforce reduction. Debt availability and liquidity include a November 2022 Senior Secured Credit Facility with $50.0 million drawn, $41.9 million outstanding, $21.7 million of letters of credit, and $78.3 million available revolving capacity as of July 31, 2025. Dollar-based net retention rates were 96% overall and 95% for >$100k customers for the period ended July 31, 2025.

Asana, Inc. (ASAN) director and >10% owner Dustin A. Moskovitz reported purchases of 122,470 shares of Class A common stock on 08/21/2025 at a weighted average price of $13.5213 per share under a Rule 10b5-1 trading plan adopted 09/05/2024. The filing discloses the purchase price range was $13.25 to $13.65 and that the shares are held of record by the Dustin A. Moskovitz Trust dated 12/27/2005. The Form 4 was executed by an attorney-in-fact on 08/25/2025.

Dustin A. Moskovitz, a director and >10% owner of Asana, Inc. (ASAN), reported open-market purchases of Class A common stock executed pursuant to a Rule 10b5-1 trading plan adopted September 5, 2024. On 08/19/2025 he purchased 221,966 shares at a weighted-average price of $13.8534 (individual prices ranged $13.63–$14.28). On 08/20/2025 he purchased 225,000 shares at a weighted-average price of $13.6216 (range $13.48–$13.81). Following these purchases he directly beneficially owned 57,775,966 Class A shares; an additional 4,147,046 Class A shares are held indirectly in the Dustin A. Moskovitz Trust dated 12/27/05. The Form 4 was signed by an attorney-in-fact on 08/21/2025.

Dustin A. Moskovitz, a director and reported 10% owner of Asana, Inc. (ASAN), executed purchases of Class A common stock under a Rule 10b5-1 plan. On 08/15/2025 he bought 224,235 shares at a weighted average price of $13.9833, after which his reported direct beneficial ownership was 57,104,000 shares. On 08/18/2025 he bought 225,000 shares at a weighted average price of $14.1184, after which his reported direct beneficial ownership was 57,329,000 shares. The filings state these purchases were effected pursuant to a 10b5-1 plan adopted September 5, 2024. Separately, 4,147,046 Class A shares are held indirectly in the Dustin A. Moskovitz Trust dated 12/27/05.

Insider Dustin A. Moskovitz, a director and >10% owner of Asana, Inc. (ASAN), purchased a total of 449,861 shares of Class A common stock on August 13-14, 2025 under a Rule 10b5-1 trading plan adopted September 5, 2024. The weighted-average prices reported were $13.6578 and $13.7656, with execution price ranges of $13.04–$14.01 and $13.55–$13.91 respectively. After the purchases, the filing shows Mr. Moskovitz directly beneficially owned 56,879,765 shares and indirectly held 4,147,046 shares through a trust.

Asana, Inc. Schedule 13D/A (Amendment No. 8) updates ownership information for reporting person Dustin A. Moskovitz. Mr. Moskovitz reports beneficial ownership of 129,778,201 shares, representing 58.0% of the Class A common stock equivalent based on 156,705,890 Class A shares outstanding as of August 14, 2025. The amendment discloses that from August 1, 2025 through the filing date he purchased 1,798,766 Class A shares in the open market under a Rule 10b5-1 trading plan for an aggregate price of $24,985,022.28 paid from personal funds. The filing describes the composition of voting and dispositive powers across shares held personally, in trusts, an IRA, and an irrevocable proxy over 1,720,916 shares held by Good Ventures Foundation.