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Asana (ASAN) Form 4: President, CEO, Chair and >10% owner Dustin A. Moskovitz disclosed two open-market purchases executed under a Rule 10b5-1 plan.
- 17 Jul 2025: 222,907 Class A shares bought at a volume-weighted average price (VWAP) of $14.36.
- 18 Jul 2025: 225,000 Class A shares bought at a VWAP of $14.82.
Total acquired: 447,907 shares for ≈ $6.6 million. After the trades Moskovitz holds 53,730,999 shares directly (+0.8%) and 4,147,046 shares indirectly via a trust. No derivative activity was reported.
The additional purchases marginally increase Moskovitz’s ownership but mainly signal continued insider confidence while the stock trades near $14. The incremental buy is small relative to his existing stake yet represents meaningful cash outlay, aligning management and shareholder interests.
Asana, Inc. (ASAN) filed a Form 4 on 07/21/2025 reporting that Chief Executive Officer and Director Daniel Mark Rogers received 1,278,090 Class A common shares via a zero-cost equity grant coded “A”. The award is structured as Restricted Stock Units (RSUs); each unit converts into one share upon vesting.
Vesting schedule: 40 % of the grant vests on 09/20/2025, and the remaining 60 % vests in eight equal quarterly installments beginning 12/20/2025. No derivative securities were reported and no shares were sold.
- Transaction date: 07/21/2025
- Shares acquired: 1,278,090
- Price per share: $0.00 (equity incentive)
- Post-transaction ownership: 1,278,090 shares, held directly
The filing reflects a new long-term incentive for the CEO, aligning his interests with shareholders; any dilution will occur gradually as the RSUs vest.