Asana: Dan Rogers proposes $218K share sale

The past-three-month table records four common-stock sales, three labeled as 10b5-1 sales.

Rhea-AI Filing Summary

Asana, Inc. lists a proposed sale by Dan Rogers of 19,676 common shares, with an aggregate market value of $217,813.32 and an approximate sale date of October 22, 2026; NYSE is listed as the exchange. The securities table identifies 18,616 shares associated with restricted stock units and 1,060 shares associated with performance stock units.

Key Figures

Common shares proposed for sale: 19,676 shares Aggregate market value: $217,813.32 Restricted stock unit shares: 18,616 shares +1 more

4 metrics

Common shares proposed for sale 19,676 shares Dan Rogers; approximate sale date October 22, 2026

Aggregate market value $217,813.32 Proposed sale

Restricted stock unit shares 18,616 shares Listed among securities to be sold

Performance stock unit shares 1,060 shares Listed among securities to be sold

Key Terms

10b5-1 Sales, Restricted Stock Units, Performance Stock Units, Rule 144

4 terms

10b5-1 Sales regulatory

"10b5-1 Sales for DAN ROGERS"

10b5-1 sales are pre-arranged stock-trading plans that let company insiders automatically buy or sell shares according to a fixed schedule or formula, even if they later learn confidential information. Think of it as setting up an automatic thermostat for trades: it creates a clear, documented path that can protect insiders from insider-trading accusations and gives investors a signal about predictable insider activity—though it can also simply be a way for insiders to diversify or raise cash.

Restricted Stock Units financial

"Restricted Stock Units"

Restricted stock units are a type of company reward where employees are promised shares of stock, but they only fully own these shares after meeting certain conditions, like staying with the company for a set time. They matter because they can become valuable assets and are often used to motivate employees to help the company succeed.

Performance Stock Units financial

"Performance Stock Units"

Performance stock units are a type of company award that grants employees shares of stock only if certain performance goals are met. They motivate employees to work toward specific company achievements, aligning their interests with those of shareholders. For investors, they can influence a company's future stock supply and reflect management’s confidence in reaching key targets.

Rule 144 regulatory

"See the definition of "person" in paragraph (a) of Rule 144"

Rule 144 is a U.S. securities regulation that sets conditions under which restricted or insider-held shares can be legally resold to the public, such as required holding periods, availability of public information, limits on how much can be sold at once, and certain filing requirements. For investors it matters because it determines when previously locked-up shares can enter the market — like a release valve that can increase supply, affect share price, and signal insider intent.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

How many ASAN shares does Dan Rogers plan to sell?

Dan Rogers’s notice lists a proposed sale of 19,676 common shares, with an aggregate market value of $217,813.32 and an approximate sale date of October 22, 2026. NYSE is listed as the exchange.

What past stock sales does Dan Rogers report for ASAN?

The table lists 18,021 shares on October 9, 2026 ($180,899.90), 150,175 shares on September 22 ($1,370,752.35), 300,937 shares on September 21 ($2,866,725.86), and 1,655 shares on August 27 ($16,550.00). The October 9, September 22 and August 27 entries are labeled 10b5-1 sales.

AI-generated analysis. How Rhea-AI works. Not financial advice.

See more from StockTitan in Google Search and AI answers. Adds StockTitan as a preferred source · opens Google

Add on Google Not now

Available on EDGAR 10/22/2026 - 04:25 PM EDT Accepted by SEC EDGAR 10/22/2026 - 04:25 PM EDT Learn about SEC filing dates

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0002075006
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	ASANA INC
SEC File Number	001-39495
Address of Issuer	633 Folsom Street, Suite 100 San Francisco CALIFORNIA 94107
Phone	4155253888
Name of Person for Whose Account the Securities are To Be Sold	DAN ROGERS
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Director
Relationship to Issuer	Officer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Morgan Stanley Smith Barney LLC Executive Financial Services 1 New York Plaza 8th Floor New York NY 10004	19676	217813.32	159441754	10/22/2026	NYSE

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	06/20/2026	Restricted Stock Units	Issuer			18616	06/20/2026	N/A
Common	09/20/2026	Performance Stock Units	Issuer			1060	09/20/2026	N/A

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
10b5-1 Sales for DAN ROGERS 633 Folsom Street, Suite 100 San Francisco CA 94107	Common	10/09/2026	18021	180899.90
10b5-1 Sales for DAN ROGERS 633 Folsom Street, Suite 100 San Francisco CA 94107	Common	09/22/2026	150175	1370752.35
DAN ROGERS 633 Folsom Street, Suite 100 San Francisco CA 94107	Common	09/21/2026	300937	2866725.86
10b5-1 Sales for DAN ROGERS 633 Folsom Street, Suite 100 San Francisco CA 94107	Common	08/27/2026	1655	16550.00

144: Remarks and Signature

Remarks	The securities to be sold were acquired upon the vesting of restricted stock units during the period of 6/20/2026 through 09/20/2026.
Date of Notice	10/22/2026
Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1	03/31/2026
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	/s/ Dan Rogers
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)