Asana director Dan Rogers proposes $178K share sale

Two prior-sale entries are labeled 10b5-1 sales, alongside another listed sale.

Rhea-AI Filing Summary

Asana, Inc. director and officer Dan Rogers reported a proposed sale of 18,021 common shares, with an aggregate market value of $177,867.27 and an approximate sale date of October 9, 2026, through Morgan Stanley Smith Barney LLC. The notice also lists prior sales of 150,175 shares on September 22, 2026, 300,937 shares on September 21, 2026, and 1,655 shares on August 27, 2026; the September 22 and August 27 entries are identified as 10b5-1 sales.

Key Figures

Shares to be sold: 18,021 common shares Aggregate market value: $177,867.27 Shares sold: 150,175 shares +5 more

8 metrics

Shares to be sold 18,021 common shares Proposed sale; approximate sale date October 9, 2026

Aggregate market value $177,867.27 Proposed sale of 18,021 common shares

Shares sold 150,175 shares September 22, 2026; identified as a 10b5-1 sale

Reported sale value $1,370,752.35 Sale on September 22, 2026

Shares sold 300,937 shares Sale on September 21, 2026

Reported sale value $2,866,725.86 Sale on September 21, 2026

Shares sold 1,655 shares August 27, 2026; identified as a 10b5-1 sale

Reported sale value $16,550.00 Sale on August 27, 2026

Key Terms

10b5-1 Sales, Performance Stock Units, Restricted Stock Units, Aggregate market value

4 terms

10b5-1 Sales regulatory

"10b5-1 Sales for DAN ROGERS"

10b5-1 sales are pre-arranged stock-trading plans that let company insiders automatically buy or sell shares according to a fixed schedule or formula, even if they later learn confidential information. Think of it as setting up an automatic thermostat for trades: it creates a clear, documented path that can protect insiders from insider-trading accusations and gives investors a signal about predictable insider activity—though it can also simply be a way for insiders to diversify or raise cash.

Performance Stock Units financial

"Performance Stock Units | Issuer"

Performance stock units are a type of company award that grants employees shares of stock only if certain performance goals are met. They motivate employees to work toward specific company achievements, aligning their interests with those of shareholders. For investors, they can influence a company's future stock supply and reflect management’s confidence in reaching key targets.

Restricted Stock Units financial

"Restricted Stock Units | Issuer"

Restricted stock units are a type of company reward where employees are promised shares of stock, but they only fully own these shares after meeting certain conditions, like staying with the company for a set time. They matter because they can become valuable assets and are often used to motivate employees to help the company succeed.

Aggregate market value financial

"177867.27"

Aggregate market value is the combined price you would pay to buy all outstanding shares of a company or all companies in a group at current market prices — essentially the sum of each stock’s market capitalization. It matters to investors because it shows the overall size and weight of an investment or sector (like the total cost to buy every piece of a puzzle), helps compare scale across companies or markets, and influences index composition and risk exposure.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

How many ASAN shares does Dan Rogers plan to sell?

Dan Rogers, identified as an Asana director and officer, reported a proposed sale of 18,021 common shares, with an aggregate market value of $177,867.27. The approximate sale date is October 9, 2026, through Morgan Stanley Smith Barney LLC.

What equity awards are listed for Dan Rogers at Asana?

The notice lists 15,331 performance stock units and 2,690 restricted stock units, each dated September 20, 2026, with the issuer shown as the source of both awards.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Available on EDGAR 10/09/2026 - 04:39 PM Accepted by SEC EDGAR 10/09/2026 - 04:39 PM Learn about SEC filing dates

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0002075006
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	Asana, Inc.
SEC File Number	001-39495
Address of Issuer	633 Folsom Street, Suite 100 San Francisco CALIFORNIA 94107
Phone	4155253888
Name of Person for Whose Account the Securities are To Be Sold	DAN ROGERS
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Director
Relationship to Issuer	Officer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Morgan Stanley Smith Barney LLC Executive Financial Services 1 New York Plaza 8th Floor New York NY 10004	18021	177867.27	159441754	10/09/2026	NYSE

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	09/20/2026	Performance Stock Units	Issuer			15331	09/20/2026	N/A
Common	09/20/2026	Restricted Stock Units	Issuer			2690	09/20/2026	N/A

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
10b5-1 Sales for DAN ROGERS 633 Folsom Street, Suite 100 San Francisco CA 94107	Common	09/22/2026	150175	1370752.35
DAN ROGERS 633 Folsom Street, Suite 100 San Francisco CA 94107	Common	09/21/2026	300937	2866725.86
10b5-1 Sales for DAN ROGERS 633 Folsom Street, Suite 100 San Francisco CA 94107	Common	08/27/2026	1655	16550.00

144: Remarks and Signature

Remarks
Date of Notice	10/09/2026
Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1	03/31/2026
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	/s/ Dan Rogers
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)