Asana officer plans $1.43M common stock sale

Dan Rogers filed a Rule 144 notice to sell up to 150,175 ASAN shares, including RSUs and PSUs, against 159,441,754 shares outstanding.

Rhea-AI Filing Summary

Asana, Inc. (ASAN) received a Rule 144 notice that Dan Rogers plans to sell up to 150,175 shares of common stock through Morgan Stanley Smith Barney LLC. The filing lists an aggregate market value of $1,432,669.50 and states that 159,441,754 shares of common stock were outstanding as of September 22, 2026. The shares to be sold include 141,338 shares from Restricted Stock Units and 8,837 shares from Performance Stock Units expected on September 20, 2026, with prior 10b5-1 sales disclosed for the past three months.

Key Figures

Shares to be sold under Rule 144: 150,175 shares Aggregate market value of securities: $1,432,669.50 Shares outstanding: 159,441,754 shares +4 more

7 metrics

Shares to be sold under Rule 144 150,175 shares Maximum Asana common shares covered by Dan Rogers’ notice

Aggregate market value of securities $1,432,669.50 Value reported for the 150,175 shares in the securities information section

Shares outstanding 159,441,754 shares Asana common shares outstanding as of September 22, 2026

RSU shares to be sold 141,338 shares Common shares underlying Restricted Stock Units dated September 20, 2026

PSU shares to be sold 8,837 shares Common shares underlying Performance Stock Units dated September 20, 2026

10b5-1 sale August 27, 2026 1,655 shares for $16,550.00 Common stock sold under a 10b5-1 plan

10b5-1 sale June 30, 2026 13,790 shares for $95,082.05 Common stock sold under a 10b5-1 plan

Key Terms

Rule 144, Restricted Stock Units, Performance Stock Units, 10b5-1

4 terms

Rule 144 regulatory

"See the definition of "person" in paragraph (a) of Rule 144."

Rule 144 is a U.S. securities regulation that sets conditions under which restricted or insider-held shares can be legally resold to the public, such as required holding periods, availability of public information, limits on how much can be sold at once, and certain filing requirements. For investors it matters because it determines when previously locked-up shares can enter the market — like a release valve that can increase supply, affect share price, and signal insider intent.

Restricted Stock Units financial

"Common | 09/20/2026 | Restricted Stock Units | Issuer"

Restricted stock units are a type of company reward where employees are promised shares of stock, but they only fully own these shares after meeting certain conditions, like staying with the company for a set time. They matter because they can become valuable assets and are often used to motivate employees to help the company succeed.

Performance Stock Units financial

"Common | 09/20/2026 | Performance Stock Units | Issuer"

Performance stock units are a type of company award that grants employees shares of stock only if certain performance goals are met. They motivate employees to work toward specific company achievements, aligning their interests with those of shareholders. For investors, they can influence a company's future stock supply and reflect management’s confidence in reaching key targets.

10b5-1 regulatory

"10b5-1 Sales for DAN ROGERS 633 Folsom Street"

A 10b5-1 plan is a pre-set schedule that lets company insiders buy or sell shares according to written instructions made when they do not possess material, nonpublic information. Think of it as a timed automatic payment for stock trades: it helps insiders avoid accusations of trading on secret information and gives outside investors a clearer signal about whether sales are routine or potentially informative about the company’s prospects.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What does the Form 144 filing disclose for Asana (ASAN)?

It discloses that Dan Rogers has filed a Rule 144 notice to sell up to 150,175 shares of Asana common stock through Morgan Stanley Smith Barney LLC, based on equity awards including Restricted Stock Units and Performance Stock Units.

How many Asana (ASAN) shares are planned to be sold under this Form 144?

The notice covers up to 150,175 shares of Asana common stock, with an aggregate market value reported as $1,432,669.50 in the filing’s securities information section.

What types of equity awards are involved in Dan Rogers’ planned ASAN sale?

The planned sale involves 141,338 shares issuable from Restricted Stock Units and 8,837 shares issuable from Performance Stock Units, each tied to a date of September 20, 2026 in the filing.

How many Asana (ASAN) shares were outstanding as of the date cited?

The filing states that 159,441,754 shares of Asana common stock were outstanding as of September 22, 2026, providing a context figure relative to the planned Rule 144 sale.

What prior 10b5-1 sales by Dan Rogers in ASAN are disclosed?

The document lists 10b5-1 sales of 1,655 shares for $16,550.00 on August 27, 2026 and 13,790 shares for $95,082.05 on June 30, 2026.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Available on EDGAR 09/22/2026 - 04:15 PM Accepted by SEC EDGAR 09/22/2026 - 04:14 PM Learn about SEC filing dates

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0002075006
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	Asana, Inc.
SEC File Number	001-39495
Address of Issuer	633 Folsom Street, Suite 100 San Francisco CALIFORNIA 94107
Phone	4155253888
Name of Person for Whose Account the Securities are To Be Sold	DAN ROGERS
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Director
Relationship to Issuer	Officer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Morgan Stanley Smith Barney LLC Executive Financial Services 1 New York Plaza 8th Floor New York NY 10004	150175	1432669.50	159441754	09/22/2026	NYSE

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	09/20/2026	Restricted Stock Units	Issuer			141338	09/20/2026	N/A
Common	09/20/2026	Performance Stock Units	Issuer			8837	09/20/2026	N/A

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
10b5-1 Sales for DAN ROGERS 633 Folsom Street, Suite 100 San Francisco CA 94107	Common	08/27/2026	1655	16550.00
10b5-1 Sales for DAN ROGERS 633 Folsom Street, Suite 100 San Francisco CA 94107	Common	06/30/2026	13790	95082.05

144: Remarks and Signature

Remarks
Date of Notice	09/22/2026
Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1	03/31/2026
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	/s/ Dan Rogers
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)