ASB insider plans sale of 2,325 shares

A holder of ASB common stock filed a notice of proposed sale under Rule 144.

Rhea-AI Filing Summary

A holder of ASB common stock filed a notice of proposed sale under Rule 144. The filing covers a planned sale of 2,325 shares of common stock through Fidelity Brokerage Services LLC on the NYSE around February 3, 2026, with an aggregate market value of $65,204.63. These shares were acquired on February 1, 2026 through restricted stock vesting as compensation from the issuer. By signing, the seller represents they are not aware of any undisclosed material adverse information about the issuer’s current or prospective operations.

FAQ

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How many ASB shares are proposed to be sold in this Form 144 filing?

The Form 144 covers a proposed sale of 2,325 shares of ASB common stock. These shares are planned to be sold through Fidelity Brokerage Services LLC on the NYSE at an aggregate market value of $65,204.63.

How and when were the ASB shares in this Form 144 acquired?

The 2,325 ASB common shares were acquired on February 1, 2026 through restricted stock vesting. The issuer granted these shares as compensation, rather than a cash purchase, and they are now being registered for potential sale under Rule 144.

When is the planned sale date for the ASB shares under this Form 144?

The filing lists an approximate sale date of February 3, 2026 for the 2,325 ASB common shares. The shares are to be sold on the New York Stock Exchange (NYSE) through Fidelity Brokerage Services LLC, subject to market conditions and Rule 144 requirements.

What representation does the seller make about ASB in this Form 144?

The seller represents that they do not know any material adverse information about the issuer’s current or prospective operations that has not been publicly disclosed. This statement is made when signing the notice, consistent with Rule 144 requirements.

Which broker and exchange are involved in this ASB Form 144 sale?

The planned sale of 2,325 ASB common shares will use Fidelity Brokerage Services LLC as broker. The filing specifies that the transaction is intended to occur on the New York Stock Exchange (NYSE), where the issuer’s common stock is traded.

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Accepted by SEC EDGAR 02/03/2026 - 11:27 AM Learn about SEC filing dates

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0001291523
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	ASSOCIATED BANC-CORP
SEC File Number	001-31343
Address of Issuer	433 MAIN STREET GREEN BAY WISCONSIN 54301
Phone	920-491-7500
Name of Person for Whose Account the Securities are To Be Sold	WILLIAMS JOHN B
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Director

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Fidelity Brokerage Services LLC 900 Salem Street Smithfield RI 02917	2325	65204.63	165922444	02/03/2026	NYSE

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	02/01/2026	Restricted Stock Vesting	Issuer			2325	02/01/2026	Compensation

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Nothing to Report

144: Remarks and Signature

Remarks
Date of Notice	02/03/2026
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	/s/ Tyler Johnson, as a duly authorized representative of Fidelity Brokerage Services LLC, as attorney-in-fact for John B. Williams
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)