[Form 4] ASSOCIATED BANC-CORP Insider Trading Activity

Rhea-AI Filing Summary

Associated Banc-Corp director John B. Williams reported a stock sale. On February 3, 2026, he sold 2,325 shares of Associated Banc-Corp common stock at $28.045 per share in an open-market transaction.

After this sale, Williams beneficially owns 70,959 shares directly. He also holds an additional 8,000 shares indirectly through an IRA account in which he has sole voting rights. The Form 4 was signed by an attorney-in-fact on his behalf.

Insider Trade Summary

Net Seller: 2,325 shares ($65,205)

Net Sell 2 txns

Insider WILLIAMS JOHN B

Role Director

Sold 2,325 shs ($65K)

Type	Security	Shares	Price	Value
Sale	Common Stock $0.01 Par Value	2,325	$28.045	$65K
holding	Common Stock $0.01 Par Value	--	--	--

Holdings After Transaction: Common Stock $0.01 Par Value — 70,959 shares (Direct); Common Stock $0.01 Par Value — 8,000 shares (Indirect, IRA (sole voting rights))

Footnotes (1)

Form 4 Insider Transactions: What Each Field Means →

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

WILLIAMS JOHN B

(Last) (First) (Middle)

C/O ASSOCIATED BANC-CORP

433 MAIN STREET

(Street)

GREEN BAY WI 54301

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
ASSOCIATED BANC-CORP [ ASB ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
	Officer (give title below)		Other (specify below)

3. Date of Earliest Transaction (Month/Day/Year)
02/03/2026

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock $0.01 Par Value	02/03/2026		S		2,325	D	$28.045	70,959	D
Common Stock $0.01 Par Value								8,000	I	IRA (sole voting rights)

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

	/s/ Lynn M. Floeter, attorney-in-fact for John B. Williams	02/04/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What does the latest Form 4 for Associated Banc-Corp (ASB) disclose?

The Form 4 reports that director John B. Williams sold 2,325 shares of Associated Banc-Corp common stock on February 3, 2026, at $28.045 per share, and details his remaining direct and indirect shareholdings after the transaction.

How many Associated Banc-Corp (ASB) shares did John B. Williams sell and at what price?

John B. Williams sold 2,325 shares of Associated Banc-Corp common stock at a price of $28.045 per share. The transaction was coded as an open-market sale and occurred on February 3, 2026, according to the Form 4 filing.

What are John B. Williams’ remaining ASB shareholdings after the reported sale?

Following the 2,325-share sale, John B. Williams beneficially owns 70,959 Associated Banc-Corp shares directly. In addition, he indirectly owns 8,000 shares held in an IRA account where he has sole voting rights, as disclosed in the Form 4.

How are John B. Williams’ indirect Associated Banc-Corp (ASB) holdings structured?

Williams’ indirect holdings consist of 8,000 Associated Banc-Corp shares held in an IRA. The Form 4 notes that this IRA position is classified as indirect ownership, with Williams retaining sole voting rights over those shares despite the account structure.

What role does John B. Williams hold at Associated Banc-Corp (ASB)?

The filing identifies John B. Williams as a director of Associated Banc-Corp. He is not listed as an officer or a 10% owner. The Form 4 reflects his transactions and holdings in that capacity as a board member of the company.