[Form 4] ASSOCIATED BANC-CORP Insider Trading Activity

Rhea-AI Filing Summary

Jayne C. Hladio, EVP and President Private Wealth at Associated Banc-Corp (ASB), reported a sale of 1,821 shares of the company's common stock on 10/02/2025 at a reported price of $25.71 per share. Following the transaction, the filing shows 14,575.9293 shares beneficially owned. The filing explains the sold shares were surrendered to satisfy tax withholding obligations arising from the vesting of restricted stock related to the second tranche of a sign-on bonus. The Form 4 was signed by an agent under power of attorney on 10/03/2025.

Positive

• Disclosure of tax withholding surrender for restricted stock vesting is clearly stated
• Remaining beneficial ownership of 14,575.9293 shares is disclosed

Negative

• Disposition of 1,821 shares at $25.71 reduced the reporting person's holdings

Insights

Corporate Governance Expert

Insider disposed shares to cover taxes from restricted stock vesting.

The filing records a disposition of 1,821 shares at $25.71 on 10/02/2025, with the stated reason that shares were surrendered to satisfy tax withholding for the second tranche of a sign-on restricted stock award.

This is a routine, non-cash tax-withholding event rather than a market sell for liquidity. The report also discloses 14,575.9293 shares remain beneficially owned after the transaction, preserving continuity of insider ownership.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

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Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

1. Name and Address of Reporting Person^*

HLADIO JAYNE C

(Last) (First) (Middle)

C/O ASSOCIATED BANC-CORP

433 MAIN STREET

(Street)

GREEN BAY WI 54301

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
ASSOCIATED BANC-CORP [ ASB ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	EVP, President Private Wealth

3. Date of Earliest Transaction (Month/Day/Year)
10/02/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock $0.01 Par Value	10/02/2025		F(1)		1,821	D	$25.71	14,575.9293	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. Shares were surrendered to satisfy tax withholding obligations arising from the vesting of restricted stock - 2nd tranche vesting of Sign-on Bonus.

	/s/ Lynn M. Floeter, by POA from Jayne C. Hladio	10/03/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What transaction did Jayne C. Hladio report on Form 4 for ASB?

The Form 4 reports a disposition of 1,821 shares of ASB common stock on 10/02/2025 at $25.71 per share.

Why were the shares sold by the reporting person?

The filing states the shares were surrendered to satisfy tax withholding obligations arising from the vesting of restricted stock (second tranche of a sign-on bonus).

How many ASB shares does the reporting person own after the transaction?

The Form 4 shows 14,575.9293 shares beneficially owned following the reported transaction.

When was the Form 4 signed and who signed it?

The Form 4 is signed on 10/03/2025 by Lynn M. Floeter by power of attorney from Jayne C. Hladio.

What is the reporting person's role at Associated Banc-Corp?

The reporting person is listed as an Executive Vice President and President, Private Wealth, and a director.