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Associated Banc-Corp (NYSE: ASB) director discloses dividend-based awards

Filing Impact
(Neutral)
Filing Sentiment
(Neutral)
Form Type
4

Rhea-AI Filing Summary

Associated Banc-Corp director Michael J. Haddad reported small equity-related transactions dated 12/15/2025. He acquired 35.67 shares of common stock through a dividend reinvestment transaction at $27.0499 per share under code J and 45 additional shares as dividend equivalent units at $26.94 per share under code A.

After these transactions, he beneficially owned 9,218.957 common shares directly and 5,750 shares indirectly through a trust with voting rights. He also held 61,475.712 phantom stock units linked to common stock in the Director's Deferred Compensation Plan; these stock units are 100% vested and will be distributed according to his existing distribution elections.

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Insider Haddad Michael J
Role Director
Type Security Shares Price Value
Other Common Stock $0.01 Par Value 35.67 $27.0499 $964.87
Grant/Award Common Stock $0.01 Par Value 45 $26.94 $1K
holding Phantom Stock Unit -- -- --
holding Common Stock $0.01 Par Value -- -- --
Holdings After Transaction: Common Stock $0.01 Par Value — 9,173.957 shares (Direct); Phantom Stock Unit — 61,475.712 shares (Direct); Common Stock $0.01 Par Value — 5,750 shares (Indirect, By Trust (with voting rights))
Footnotes (1)
  1. Shares acquired in dividend reinvestment transaction. Dividend equivalent units, which vest on the first anniversary of the grant of the restricted stock units to which they relate, are payable solely in shares of common stock upon vesting (subject to deferral if so elected by the Insider). Stock units are 100% vested at the time of the acquisition. Phantom stock units will remain in the Director's Deferred Compensation Plan until such account balance is distributed pursuant to Insider's distribution elections(s) on file.
Form 4 Insider Transactions: What Each Field Means →
SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Haddad Michael J
(Last) (First) (Middle)
C/O ASSOCIATED BANC-CORP
433 MAIN STREET
(Street)
GREEN BAY WI 54301
(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
ASSOCIATED BANC-CORP [ ASB ] 		5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
X Director 10% Owner
Officer (give title below) Other (specify below)
3. Date of Earliest Transaction (Month/Day/Year)
12/15/2025
4. If Amendment, Date of Original Filed (Month/Day/Year)
 6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Common Stock $0.01 Par Value 12/15/2025 J(1) V 35.67 A $27.0499 9,173.957 D
Common Stock $0.01 Par Value 12/15/2025 A(2) 45 A $26.94 9,218.957 D
Common Stock $0.01 Par Value 5,750 I By Trust (with voting rights)
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Phantom Stock Unit $0 (3) (4) Common Stock $0.01 Par Value 61,475.712 61,475.712 D
Explanation of Responses:
1. Shares acquired in dividend reinvestment transaction.
2. Dividend equivalent units, which vest on the first anniversary of the grant of the restricted stock units to which they relate, are payable solely in shares of common stock upon vesting (subject to deferral if so elected by the Insider).
3. Stock units are 100% vested at the time of the acquisition.
4. Phantom stock units will remain in the Director's Deferred Compensation Plan until such account balance is distributed pursuant to Insider's distribution elections(s) on file.
/s/ Lynn M. Floeter, attorney-in-fact for Michael J. Haddad 12/16/2025
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

Source: View Original Filing on SEC EDGAR

FAQ

What insider transactions did Associated Banc-Corp (ASB) report for 12/15/2025?

The filing shows director Michael J. Haddad acquired 35.67 shares of Associated Banc-Corp common stock via a dividend reinvestment transaction at $27.0499 per share and 45 additional shares as dividend equivalent units at $26.94 per share.

How many Associated Banc-Corp (ASB) shares does Michael J. Haddad own after the reported transactions?

Following the transactions, Michael J. Haddad beneficially owned 9,218.957 Associated Banc-Corp common shares directly and an additional 5,750 shares indirectly through a trust with voting rights.

What are the dividend equivalent units mentioned in the ASB insider filing?

The filing describes dividend equivalent units as awards that vest on the first anniversary of the related restricted stock units and are payable solely in shares of common stock upon vesting, subject to any deferral elections made by the insider.

How many phantom stock units tied to ASB common stock does the director hold?

The director holds 61,475.712 phantom stock units linked to Associated Banc-Corp common stock. These units are 100% vested and remain in the Director's Deferred Compensation Plan until the account balance is distributed under his distribution elections.

What is Michael J. Haddads relationship to Associated Banc-Corp (ASB)?

The reporting person, Michael J. Haddad, is identified in the filing as a Director of Associated Banc-Corp.