Associated Banc-Corp (ASB) director adds to holdings through stock-based awards

Rhea-AI Filing Summary

ASSOCIATED BANC-CORP director Robert A. Jeffe reported stock-based awards that increased his direct holdings. On March 16, 2026, he acquired 44 shares and 417 shares of common stock at a reference price of $24.59 per share, recorded as grant or award acquisitions rather than open-market purchases.

Following these transactions, Jeffe directly held 48,208 common shares. Footnotes explain these awards relate to dividend equivalent units tied to restricted stock units, which vest and are payable solely in shares of common stock under the company’s director compensation arrangements.

Insider Trade Summary

2 transactions reported

Mixed 2 txns

Insider JEFFE ROBERT A

Role Director

Type	Security	Shares	Price	Value
Grant/Award	Common Stock $0.01 Par Value	44	$24.59	$1K
Grant/Award	Common Stock $0.01 Par Value	417	$24.59	$10K

Holdings After Transaction: Common Stock $0.01 Par Value — 47,791 shares (Direct)

Footnotes (1)

1. Dividend equivalent units, which vest on the first anniversary of the grant of the restricted stock units to which they relate, are payable solely in shares of common stock upon vesting (subject to deferral if so elected by the Insider). Fully vested dividend equivalents received on restricted stock units payable solely in shares of common stock following the date the Insider ceases serving as a director.

Form 4 Insider Transactions: What Each Field Means →

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

JEFFE ROBERT A

(Last) (First) (Middle)

C/O ASSOCIATED BANC-CORP

433 MAIN STREET

(Street)

GREEN BAY WI 54301

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
ASSOCIATED BANC-CORP [ ASB ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
	Officer (give title below)		Other (specify below)

3. Date of Earliest Transaction (Month/Day/Year)
03/16/2026

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock $0.01 Par Value	03/16/2026		A(1)		44	A	$24.59	47,791	D
Common Stock $0.01 Par Value	03/16/2026		A(2)		417	A	$24.59	48,208	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. Dividend equivalent units, which vest on the first anniversary of the grant of the restricted stock units to which they relate, are payable solely in shares of common stock upon vesting (subject to deferral if so elected by the Insider).

2. Fully vested dividend equivalents received on restricted stock units payable solely in shares of common stock following the date the Insider ceases serving as a director.

	/s/ Lynn M. Floeter, attorney-in-fact for Robert A. Jeffe	03/17/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What insider transactions did ASB director Robert A. Jeffe report on March 16, 2026?

Director Robert A. Jeffe reported two stock-based awards in Associated Banc-Corp common stock on March 16, 2026. He acquired 44 shares and 417 shares as grant or award transactions, not open-market purchases, reflecting routine equity compensation.

How many Associated Banc-Corp (ASB) shares does Robert A. Jeffe hold after the latest Form 4?

After the reported transactions, Robert A. Jeffe directly holds 48,208 shares of Associated Banc-Corp common stock. This total includes the newly acquired award shares and represents his direct ownership position following the March 16, 2026 grant entries.

Were the ASB insider transactions by Robert A. Jeffe open-market buys or compensation grants?

The transactions were compensation-related grants, coded as “A” for grant, award, or other acquisition. They reflect stock-based awards and dividend equivalent units, rather than discretionary open-market purchases or sales of Associated Banc-Corp common stock.

What are dividend equivalent units mentioned in the ASB Form 4 footnotes?

The filing describes dividend equivalent units that vest on the first anniversary of the related restricted stock units. These units are payable solely in shares of Associated Banc-Corp common stock upon vesting, or after board service ends, consistent with the director’s equity compensation terms.

Does the ASB Form 4 indicate any derivative securities or option exercises for Robert A. Jeffe?

The Form 4 summary shows no derivative transactions or option exercises for Robert A. Jeffe in this report. All disclosed activity involves non-derivative common stock awards and dividend equivalent units, with no remaining derivative positions listed in the derivative summary section.