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Associated Banc-Corp (NYSE: ASB) director reports stock-based awards

Filing Impact
(Neutral)
Filing Sentiment
(Neutral)
Form Type
4

Rhea-AI Filing Summary

Greffin Judith P reported acquisition or exercise transactions in this Form 4 filing.

ASSOCIATED BANC-CORP director Judith P. Greffin reported routine equity compensation rather than an open‑market trade. She was granted 44 shares and 123 shares of common stock on the same date at $24.5900 per share, increasing her direct holdings to 17,598 shares.

The filing notes these awards relate to dividend equivalent units tied to restricted stock units. Some units vest on the first anniversary of the related restricted stock unit grant and are payable solely in common shares, while fully vested dividend equivalents are payable in shares after she ceases serving as a director.

Positive

  • None.

Negative

  • None.
SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Greffin Judith P

(Last) (First) (Middle)
ASSOCIATED BANC-CORP
433 MAIN STREET

(Street)
GREEN BAY WI 54301

(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
ASSOCIATED BANC-CORP [ ASB ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
X Director 10% Owner
Officer (give title below) Other (specify below)
3. Date of Earliest Transaction (Month/Day/Year)
03/16/2026
4. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Common Stock $0.01 Par Value 03/16/2026 A(1) 44 A $24.59 17,475 D
Common Stock $0.01 Par Value 03/16/2026 A(2) 123 A $24.59 17,598 D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Explanation of Responses:
1. Dividend equivalent units, which vest on the first anniversary of the grant of the restricted stock units to which they relate, are payable solely in shares of common stock upon vesting (subject to deferral if so elected by the Insider).
2. Fully vested dividend equivalents received on restricted stock units payable solely in shares of common stock following the date the Insider ceases serving as a director.
/s/ Lynn M. Floeter, attorney-in-fact for Judith P. Greffin 03/17/2026
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What insider transaction did ASB director Judith P. Greffin report?

Judith P. Greffin reported acquiring 44 and 123 shares of Associated Banc-Corp common stock as equity awards. These are coded as grants or other acquisitions, not open-market purchases, and increase her direct ownership stake in the company modestly.

How many ASB shares does Judith P. Greffin own after this Form 4?

After these transactions, Judith P. Greffin directly holds 17,598 shares of Associated Banc-Corp common stock. The added 167 shares come from equity-based awards, representing a small increase relative to her total reported ownership position.

Were Judith P. Greffin’s ASB transactions open-market buys or compensation grants?

The transactions were compensation-related grants, not open-market purchases. They are reported with transaction code “A” and described as grant, award, or other acquisition, reflecting stock-based compensation rather than discretionary buying in the public market.

What are dividend equivalent units in the ASB Form 4 filing?

Dividend equivalent units mirror dividends on underlying restricted stock units and are payable in common shares. Some units vest on the first anniversary of the related restricted stock unit grant, while fully vested equivalents are payable in stock after the director leaves the board.

At what price were the ASB equity awards to Judith P. Greffin valued?

The reported equity awards were valued at $24.5900 per share. This price is used for reporting the grant value of the 44-share and 123-share awards, giving a clear reference point for the compensation’s share-based valuation.

Do the dividend equivalent units for ASB directors pay out in cash or stock?

The dividend equivalent units referenced pay out solely in shares of Associated Banc-Corp common stock. Payout timing depends on vesting conditions, including one-year anniversaries of related restricted stock unit grants and the date the director ceases serving on the board.
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