[Form 4] Associated Banc-Corp Insider Trading Activity

Rhea-AI Filing Summary

Jayne C. Hladio, EVP and President Private Wealth of Associated Banc-Corp (ASB), purchased 14.987 shares under the issuer's Employee Stock Purchase Plan at $25.079 per share. After the transaction, she beneficially owns 16,382.5621 shares reported in a direct ownership form. The filing identifies the purchase as Code J(1) and confirms the acquisition occurred pursuant to the company ESPP.

Positive

• Acquisition via ESPP shows executive participation in company equity
• Direct beneficial ownership of 16,382.5621 shares is disclosed

Negative

• None.

Insights

Financial Analyst

TL;DR: Insider purchased a small number of shares via the company ESPP; transaction size appears immaterial to valuation.

The reporting person acquired 14.987 shares at $25.079 through the Employee Stock Purchase Plan, increasing direct beneficial ownership to 16,382.5621 shares. This type of transaction is routine compensation-related activity and does not, by itself, change the company's financial position. Without additional context on total outstanding shares or recent insider patterns, the purchase is best viewed as a standard employee ownership action rather than a material signal.

Corporate Governance Expert

TL;DR: Filing documents a routine ESPP purchase by an executive and shows continued direct ownership.

The form shows proper disclosure of an ESPP acquisition (Code J(1)) and direct beneficial ownership reporting, which aligns with Section 16 requirements. The transaction supports alignment of executive and shareholder interests through participation in the ESPP. The filing contains no indications of unusual trading patterns, pledging, or indirect holdings that would raise governance concerns based on the provided details.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

HLADIO JAYNE C

(Last) (First) (Middle)

C/O ASSOCIATED BANC-CORP

433 MAIN STREET

(Street)

GREEN BAY WI 54301

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
ASSOCIATED BANC-CORP [ ASB ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	EVP, President Private Wealth

3. Date of Earliest Transaction (Month/Day/Year)
08/15/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock $0.01 Par Value	08/15/2025		J(1)	V	14.987	A	$25.079	16,382.5621	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. Shares were purchased within the Issuer's Employee Stock Purchase Plan.

	/s/ Lynn M. Floeter, by POA from Jayne C. Hladio	08/18/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What transaction did the reporting person file for ASB?

The report discloses a purchase of 14.987 shares of ASB common stock under the issuer's Employee Stock Purchase Plan.

At what price were the ASB shares purchased?

The shares were purchased at $25.079 per share as stated in the filing.

How many ASB shares does Jayne C. Hladio beneficially own after the transaction?

Following the reported purchase, she beneficially owns 16,382.5621 shares, held directly.

What code describes the nature of this transaction in the Form 4?

The transaction is reported with Code J(1), and the form explains the shares were purchased through the Employee Stock Purchase Plan.

Does the filing indicate indirect ownership or other holdings?

No. The filing lists the ownership form as Direct (D) and does not show indirect beneficial ownership in this transaction.