ASB (ASB) director awarded 771 phantom stock units in deferred comp grant

Filing Impact

(Neutral)

Filing Sentiment

(Neutral)

Form Type

Rhea-AI Filing Summary

ASSOCIATED BANC-CORP director Michael J. Haddad received a grant of phantom stock units as part of his annual salary. On this date, he acquired 771.006 phantom stock units tied to common stock at a reference price of $27.56 per unit.

The filing shows his phantom stock unit balance increased to a total of 68,850.335 units following this award. According to the disclosure, these units are 100% vested at the time of acquisition and are held in the Director's Deferred Compensation Plan until they are distributed under his elections on file.

Insider Trade Summary

1 transaction reported

Mixed 1 txn

Insider Haddad Michael J

Role Director

Type	Security	Shares	Price	Value
Grant/Award	Phantom Stock Unit	771.006	$27.56	$21K

Holdings After Transaction: Phantom Stock Unit — 68,850.335 shares (Direct)

Footnotes (1)

Phantom stock units granted as a portion of annual salary will remain in the Director's Deferred Compensation Plan until such account balance is distributed pursuant to Insider's distribution elections(s) on file. Stock units are 100% vested at the time of the acquisition. Phantom stock units will remain in the Director's Deferred Compensation Plan until such account balance is distributed pursuant to Insider's distribution elections(s) on file.

Key Figures

Phantom units granted: 771.006 units Reference price per unit: $27.56 Total phantom units after grant: 68,850.335 units +1 more

4 metrics

Phantom units granted 771.006 units Phantom Stock Unit award on transaction date

Reference price per unit $27.56 Transaction price per phantom stock unit

Total phantom units after grant 68,850.335 units Phantom stock units following the transaction

Vesting status 100% vested Phantom stock units at time of acquisition

Key Terms

Phantom Stock Unit, Director's Deferred Compensation Plan, distribution elections(s)

3 terms

Phantom Stock Unit financial

"security_title: "Phantom Stock Unit" and underlying phantom stock units granted"

Director's Deferred Compensation Plan financial

"Phantom stock units granted as a portion of annual salary will remain in the Director's Deferred Compensation Plan"

distribution elections(s) financial

"distributed pursuant to Insider's distribution elections(s) on file"

Form 4 Insider Transactions: What Each Field Means →

04/17/2026 - 10:36 AM

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Haddad Michael J

(Last)

(First)

(Middle)

C/O ASSOCIATED BANC-CORP

433 MAIN STREET

(Street)

GREEN BAY

WISCONSIN

54301

(City)

(State)

(Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
ASSOCIATED BANC-CORP [ ASB ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director	10% Owner
	Officer (give title below)	Other (specify below)

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
04/16/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	Amount	(A) or (D)	Price		6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares	8. Price of Derivative Security (Instr. 5)		10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
Phantom Stock Unit	$0	04/16/2026		A⁽¹⁾		771.006		⁽²⁾	⁽³⁾	Common Stock $0.01 Par Value	771.006	$27.56	68,850.335	D

Explanation of Responses:

1. Phantom stock units granted as a portion of annual salary will remain in the Director's Deferred Compensation Plan until such account balance is distributed pursuant to Insider's distribution elections(s) on file.

2. Stock units are 100% vested at the time of the acquisition.

3. Phantom stock units will remain in the Director's Deferred Compensation Plan until such account balance is distributed pursuant to Insider's distribution elections(s) on file.

	/s/ Lynn M. Floeter, attorney-in-fact for Michael J. Haddad	04/17/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

Source: View Original Filing on SEC EDGAR

FAQ

What insider transaction did ASSOCIATED BANC-CORP (ASB) report for Michael J. Haddad?

ASSOCIATED BANC-CORP reported that director Michael J. Haddad received a grant of phantom stock units. He acquired 771.006 phantom stock units tied to common stock at a reference price of $27.56, increasing his phantom unit balance to 68,850.335 units after the transaction.

How many phantom stock units did ASB director Michael J. Haddad receive?

Michael J. Haddad received 771.006 phantom stock units in this transaction. These units are linked to ASSOCIATED BANC-CORP common stock and are fully vested upon acquisition, forming part of his compensation and held within the Director's Deferred Compensation Plan until future distribution.

What is the reference price for the phantom stock units granted to ASB’s Michael J. Haddad?

The phantom stock units granted to Michael J. Haddad carry a reference price of $27.56 per unit. This price is disclosed in the filing as the transaction price per unit for the 771.006 phantom stock units acquired in the Director's Deferred Compensation Plan.

What is Michael J. Haddad’s total phantom stock unit balance after this ASB grant?

After the grant, Michael J. Haddad holds a total of 68,850.335 phantom stock units. The filing states that this figure represents his phantom stock holdings following the 771.006-unit award reported on the transaction date, all maintained within the Director's Deferred Compensation Plan.

Are the phantom stock units granted to ASB director Michael J. Haddad vested immediately?

Yes, the phantom stock units are 100% vested at the time of acquisition. The footnotes specify that these units, granted as a portion of annual salary, are fully vested and remain in the Director's Deferred Compensation Plan until distributed under his elections.

Where are Michael J. Haddad’s ASB phantom stock units held and how are they distributed?

His phantom stock units are held in the Director's Deferred Compensation Plan. According to the footnotes, the account balance, including this 771.006-unit grant, will be distributed in the future based on Haddad’s distribution elections on file with the plan.