Strive (NASDAQ: ASST) CEO reports 500,000 share open-market buy

Rhea-AI Filing Summary

Strive, Inc. Chief Executive Officer and director Matthew Ryan Cole reported an open-market purchase of 500,000 shares of Class A common stock on January 13, 2026. The filing states a volume-weighted average purchase price of $0.9187 per share, with individual trade prices ranging from $0.9111 to $0.9200 per share. Following this transaction, he directly holds 763,012 shares of Class A common stock.

The filing also lists indirect holdings of Class A shares: 366,709 shares held by LT&C LLC, where his spouse, as managing member, has sole voting and dispositive power and he disclaims beneficial ownership except for any pecuniary interest; 11,920 shares in his spouse’s IRA, also disclaimed except for pecuniary interest; and 58,739.194 shares held in his 401(k) plan account.

Insider Trade Summary

Net Buyer: 500,000 shares ($459,350)

Net Buy 4 txns

Insider Cole Matthew Ryan

Role Chief Executive Officer

Bought 500,000 shs ($459K)

Type	Security	Shares	Price	Value
Purchase	Class A Common Stock	500,000	$0.9187	$459K
holding	Class A Common Stock	--	--	--
holding	Class A Common Stock	--	--	--
holding	Class A Common Stock	--	--	--

Holdings After Transaction: Class A Common Stock — 763,012 shares (Direct); Class A Common Stock — 366,709 shares (Indirect, By LT&C LLC)

Footnotes (1)

1. The shares of Class A Common Stock of the Issuer ("Class A Common Stock") were purchased by the Reporting Person in open market transactions on the transaction date, with a volume weighted average purchase price of $0.9187. The range of purchase prices on the transaction date was $0.9111 to $0.9200 per share. Represents shares of Class A Common Stock held by LT&C LLC, over which the Reporting Person's spouse, as managing member, has sole voting and dispositive power. The Reporting Person disclaims beneficial ownership of these securities except to the extent of his pecuniary interest therein. Represents shares of Class A Common Stock held by the Reporting Person's spouse's IRA account. The Reporting Person disclaims beneficial ownership of these securities except to the extent of his pecuniary interest therein. Represents shares of Class A Common Stock held by the Reporting Person's 401(k) Plan account.

Form 4 Insider Transactions: What Each Field Means →

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Cole Matthew Ryan

(Last) (First) (Middle)

C/O STRIVE, INC.

200 CRESCENT COURT SUITE 1400

(Street)

DALLAS TX 75201

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
Strive, Inc. [ ASST ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Chief Executive Officer

3. Date of Earliest Transaction (Month/Day/Year)
01/13/2026

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Class A Common Stock	01/13/2026		P		500,000(1)	A	$0.9187	763,012	D
Class A Common Stock								366,709	I	By LT&C LLC(2)
Class A Common Stock								11,920	I	By Spouse IRA(3)
Class A Common Stock								58,739.194	I	By 401(k) Plan(4)

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. The shares of Class A Common Stock of the Issuer ("Class A Common Stock") were purchased by the Reporting Person in open market transactions on the transaction date, with a volume weighted average purchase price of $0.9187. The range of purchase prices on the transaction date was $0.9111 to $0.9200 per share.

2. Represents shares of Class A Common Stock held by LT&C LLC, over which the Reporting Person's spouse, as managing member, has sole voting and dispositive power. The Reporting Person disclaims beneficial ownership of these securities except to the extent of his pecuniary interest therein.

3. Represents shares of Class A Common Stock held by the Reporting Person's spouse's IRA account. The Reporting Person disclaims beneficial ownership of these securities except to the extent of his pecuniary interest therein.

4. Represents shares of Class A Common Stock held by the Reporting Person's 401(k) Plan account.

	/s/ Brian Logan Beirne, attorney-in-fact for Matthew Ryan Cole	01/14/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What insider transaction did Strive (ASST) report in this Form 4?

The Form 4 reports that Matthew Ryan Cole, Chief Executive Officer and director of Strive, Inc., purchased 500,000 shares of the company’s Class A common stock in open-market transactions on January 13, 2026.

What price did the Strive (ASST) CEO pay for the 500,000 Class A shares?

The filing states a volume-weighted average purchase price of $0.9187 per share for the 500,000 Class A common shares, with individual trade prices ranging from $0.9111 to $0.9200 per share.

How many Strive (ASST) shares does Matthew Ryan Cole own directly after this transaction?

After the reported purchase, Matthew Ryan Cole directly holds 763,012 shares of Strive, Inc. Class A common stock, according to the Form 4.

What indirect Strive (ASST) share holdings are associated with Matthew Ryan Cole?

The Form 4 lists indirect holdings of Class A shares as 366,709 shares held by LT&C LLC, 11,920 shares held in his spouse’s IRA, and 58,739.194 shares held in his 401(k) plan account.

Does Matthew Ryan Cole have voting control over the Strive (ASST) shares held by LT&C LLC?

No. The filing explains that the 366,709 shares are held by LT&C LLC, where his spouse, as managing member, has sole voting and dispositive power. He disclaims beneficial ownership of those securities except to the extent of his pecuniary interest.

How does the Form 4 describe the Strive (ASST) CEO’s interest in his spouse’s IRA shares?

The Form 4 states that the 11,920 shares of Class A common stock held in his spouse’s IRA are attributed as indirect holdings, and he disclaims beneficial ownership of those securities except to the extent of his pecuniary interest.