Vivek Ramaswamy holds 8.8% of Strive (ASST) after group ends

Rhea-AI Filing Summary

Vivek Ramaswamy and Virtuous Industries LLC report significant ownership in Strive, Inc. Class A Common Stock. Ramaswamy is deemed to beneficially own 5,693,897 shares, representing 8.8% of the class, assuming conversion of his Class B shares. Virtuous Industries LLC beneficially owns 106,245 shares, or 0.2%, also on an as-converted basis.

These holdings arose from a merger completed under a June 27, 2025 agreement, where Ramaswamy’s Strive Enterprises equity was converted into Class B shares of Strive, Inc. A prior shareholder group and Shareholders Agreement automatically terminated on April 20, 2026 after issuer ATM share sales reduced the group’s aggregate voting power below 50%. Ramaswamy also holds customary demand and piggyback registration rights for his Class A shares. The filing states the reporting persons currently have no specific plans for corporate actions but may adjust their holdings over time based on market and other conditions.

Key Figures

Ramaswamy beneficial ownership: 5,693,897 shares Ramaswamy ownership percentage: 8.8% Virtuous Industries shares: 106,245 shares +5 more

8 metrics

Ramaswamy beneficial ownership 5,693,897 shares Class A Common Stock on as-converted basis

Ramaswamy ownership percentage 8.8% Percent of Strive Class A Common Stock

Virtuous Industries shares 106,245 shares Class A Common Stock on as-converted basis

Virtuous Industries ownership percentage 0.2% Percent of Strive Class A Common Stock

Event date for filing trigger 04/20/2026 Date prior shareholder group fell below 50% voting power

Merger agreement date June 27, 2025 Amended and Restated Agreement and Plan of Merger

Shareholders Agreement date September 12, 2025 Shareholders Agreement that later terminated

Registration Rights Agreement date September 12, 2025 Provides demand and piggyback registration rights

Key Terms

Class A Common Stock, beneficially owned, at-the-market equity offering program, Shareholders Agreement, +2 more

6 terms

Class A Common Stock financial

"Title of Class of Securities: Class A Common Stock, $0.001 par value"

Class A common stock is a category of a company’s shares that carries a specific set of ownership rights—most commonly defined voting power and claims on dividends—set out in the company’s charter. For investors it matters because the class determines how much influence you have over corporate decisions, the share’s likely dividend and trading behavior, and how it compares in value to other share classes, like choosing a particular seat with different privileges at the company’s decision-making table.

beneficially owned financial

"Aggregate amount beneficially owned by each reporting person 5,693,897.00"

Beneficially owned describes securities or assets where a person has the economic rights and control—such as the right to receive dividends and to direct voting—even if legal title is held in another name. Think of it like having the keys and using a car that’s registered to someone else: you get the benefits and make decisions. Investors care because beneficial ownership reveals who truly controls value and voting power, affecting corporate decisions and takeover dynamics.

at-the-market equity offering program financial

"as a result of sales of Class A Common Stock by the Issuer pursuant to the Issuer's at-the-market equity offering program"

A program that lets a company sell newly issued shares directly into the open market at whatever the current trading price is, usually through a broker, and do so gradually over time instead of all at once. Investors care because it can dilute existing ownership and put steady selling pressure on the stock price, while giving the company a flexible, on-demand way to raise cash — like adding small amounts of water to a pool rather than dumping in a bucket.

Shareholders Agreement regulatory

"Shareholders Agreement, dated September 12, 2025, by and among the Issuer and the shareholders party thereto"

A shareholders agreement is a written contract among a company's owners that sets out their rights, responsibilities and rules for running the business and selling shares. It matters to investors because it clarifies who makes decisions, how shares can be bought or sold, and how disputes are handled—like house rules among roommates that prevent fights and ensure everyone knows how to leave or change the arrangement without shocking the others.

Registration Rights Agreement regulatory

"Registration Rights Agreement, dated as of September 12, 2025, by and among the Issuer and the holders party thereto"

A registration rights agreement is a contract that gives investors the option to have their ownership stakes officially registered with the government, making it easier to sell their shares later. This agreement matters because it provides investors with a clearer path to cash out their investments if they choose, offering more liquidity and confidence in their ability to sell their holdings when desired.

Schedule 13D regulatory

"This Schedule is being filed by the Reporting Persons to report his continued beneficial ownership"

A Schedule 13D is a legal document that investors file with regulators when they buy a large enough stake in a company to potentially influence its management or decisions. It provides details about the investor’s intention, ownership stake, and plans, helping other investors understand who is gaining control and what their motives might be.

SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

SCHEDULE 13D

Under the Securities Exchange Act of 1934

Strive, Inc.

(Name of Issuer)

Class A Common Stock, $0.001 par value

(Title of Class of Securities)

862945300

(CUSIP Number)

Vivek Ramaswamy
C/O Steve Roberts, 853 New Jersey Ave SE, Suite 200-231
Washington, DC, 20003
202-294-1613

Derek Dostal
Davis Polk & Wardwell LLP, 450 Lexington Avenue
New York, NY, 10017
212-450-4000

Evan Rosen
Davis Polk & Wardwell LLP, 450 Lexington Avenue
New York, NY, 10017
212-450-4000

(Name, Address and Telephone Number of Person Authorized to Receive Notices and Communications)

04/20/2026

(Date of Event Which Requires Filing of This Statement)

If the filing person has previously filed a statement on Schedule 13G to report the acquisition that is the subject of this Schedule 13D, and is filing this schedule because of §§ 240.13d-1(e), 240.13d-1(f) or 240.13d-1(g), check the following box.

The information required on the remainder of this cover page shall not be deemed to be "filed" for the purpose of Section 18 of the Securities Exchange Act of 1934 ("Act") or otherwise subject to the liabilities of that section of the Act but shall be subject to all other provisions of the Act (however, see the Notes).

schemaVersion:

SCHEDULE 13D

CUSIP Number(s): 862945300

1

Name of reporting person

Vivek Ramaswamy

2

Check the appropriate box if a member of a Group (See Instructions)

(a)
(b)

3

SEC use only

4

Source of funds (See Instructions)

OO

5

Check if disclosure of legal proceedings is required pursuant to Items 2(d) or 2(e)

6

Citizenship or place of organization

UNITED STATES

Number of Shares Beneficially Owned by Each Reporting Person With:

7	Sole Voting Power 5,693,897.00
8	Shared Voting Power 0.00
9	Sole Dispositive Power 5,693,897.00
10	Shared Dispositive Power 0.00

11

Aggregate amount beneficially owned by each reporting person

5,693,897.00

12

Check if the aggregate amount in Row (11) excludes certain shares (See Instructions)

13

Percent of class represented by amount in Row (11)

8.8 %

14

Type of Reporting Person (See Instructions)

IN

Comment for Type of Reporting Person:

Assumes conversion of Class B Common Stock (as defined below) into Class A Common Stock. See Item 5 below.

SCHEDULE 13D

CUSIP Number(s): 862945300

1

Name of reporting person

Virtuous Industries LLC

2

Check the appropriate box if a member of a Group (See Instructions)

(a)
(b)

3

SEC use only

4

Source of funds (See Instructions)

OO

5

Check if disclosure of legal proceedings is required pursuant to Items 2(d) or 2(e)

6

Citizenship or place of organization

UNITED STATES

Number of Shares Beneficially Owned by Each Reporting Person With:

7	Sole Voting Power 106,245.00
8	Shared Voting Power 0.00
9	Sole Dispositive Power 106,245.00
10	Shared Dispositive Power 0.00

11

Aggregate amount beneficially owned by each reporting person

106,245.00

12

Check if the aggregate amount in Row (11) excludes certain shares (See Instructions)

13

Percent of class represented by amount in Row (11)

0.2 %

14

Type of Reporting Person (See Instructions)

OO

Comment for Type of Reporting Person:

Assumes conversion of Class B Common Stock (as defined below) into Class A Common Stock. See Item 5 below.

SCHEDULE 13D

Item 1.	Security and Issuer
(a)	Title of Class of Securities: Class A Common Stock, $0.001 par value
(b)	Name of Issuer: Strive, Inc.
(c)	Address of Issuer's Principal Executive Offices: 200 CRESCENT CT, Suite 1400, Dallas, TEXAS , 75201.
Item 2.	Identity and Background
(a)	This Schedule 13D is being filed by Vivek Ramaswamy and Virtuous Industries LLC (the "Reporting Persons" and each a "Reporting Person")
(b)	The business address of Mr. Ramaswamy is: C/O Steve Roberts, 853 New Jersey Ave SE, Suite 200-231, Washington, DC 20003. The business address of Virtuous Industries LLC is 9172 W Meadow Drive West Chester, OH 45069.
(c)	The principal occupation of Mr. Ramaswamy is an entrepreneur. The principal purpose of Virtuous Industries LLC is for personal investments.
(d)	During the last five years, Mr. Ramaswamy has not been convicted in a criminal proceeding (excluding traffic violations or similar misdemeanors).
(e)	During the last five years, Mr. Ramaswamy has not been a party to a civil proceeding of a judicial or administrative body of competent jurisdiction and as a result of such proceeding was or is subject to a judgment, decree or final order enjoining future violations of, or prohibiting or mandating activities subject to, federal or state securities laws or finding any violation with respect to such laws.
(f)	See Item 6 of the cover pages.
Item 3.	Source and Amount of Funds or Other Consideration
	Mr. Ramaswamy acquired Class B Common Stock, par value $0.001 per share ("Class B Common Stock" and, together with Class A Common Stock, "Common Stock"), of the Issuer pursuant to that certain Amended and Restated Agreement and Plan of Merger, dated as of June 27, 2025, by and among the Issuer (f.k.a., Asset Entities Inc.), Strive Enterprises, Inc. ("Strive Enterprises") and Alpha Merger Sub Inc. ("Merger Sub"), pursuant to which Strive Enterprises merged with and into Merger Sub (the "Merger"), with Strive Enterprises surviving the Merger. At the closing of the Merger, the equity Mr. Ramaswamy held in Strive Enterprises was cancelled and converted into the right to receive shares of Class B Common Stock. Class B Common Stock is convertible, at the holder's option and under certain other circumstances, into Class A Common Stock. Following the Merger, Matthew Cole, Chief Executive Officer of the Issuer, transferred a portion of the Class B Common Stock that he acquired in connection with the Merger to Virtuous Industries.
Item 4.	Purpose of Transaction
	Mr. Ramaswamy originally acquired the securities reported herein as a result of or in connection with the Merger. Mr. Ramaswamy previously reported his beneficial ownership of the Class A Common Stock on a joint Schedule 13D filed with certain other shareholders of the Issuer who together were parties to the Shareholders Agreement, dated September 12, 2025, by and among the Issuer and the shareholders party thereto (the "Shareholders Agreement"). On April 20, 2026, as a result of sales of Class A Common Stock by the Issuer pursuant to the Issuer's at-the-market equity offering program, the shareholder parties to the Shareholders Agreement ceased to beneficially own, in the aggregate, Company Shares (as defined in the Shareholders Agreement) representing at least 50% of the voting power of the outstanding Company Shares. Pursuant to Section 4.03(i) of the Shareholders Agreement, the Shareholders Agreement automatically terminated in accordance with its terms on that date, and the reporting persons under the prior joint Schedule 13D ceased to constitute a "group" within the meaning of Section 13(d)(3) of the Securities Exchange Act of 1934, as amended (the "Exchange Act"), and Rule 13d-5(b) thereunder. Amendment No. 5 to the prior joint Schedule 13D was filed on May 11, 2026 to report the foregoing. This Schedule 13D is being filed by the Reporting Persons to report his continued beneficial ownership of more than 5% of the outstanding Class A Common Stock following the dissolution of the prior group. The Reporting Persons do not have, as of the date of this Schedule 13D, any plans or proposals that relate to or would result in any of the actions or events specified in clauses (a) through (j) of Item 4 of Schedule 13D. The Reporting Persons may change their plans or proposals in the future. In determining whether to sell shares of Common Stock reported as beneficially owned in this Schedule 13D (and in what amounts), to retain such securities or to purchase additional securities, the Reporting Persons will take into consideration such factors as they deem relevant, including existing and anticipated market conditions from time to time, general economic conditions and regulatory matters, among other things. The Reporting Persons reserve the right to change their intentions with respect to any or all matters referred to in this Item 4.
Item 5.	Interest in Securities of the Issuer
(a)	See Items 7-11 of the cover pages and Item 2 above.
(b)	See Items 7-11 of the cover pages and Item 2 above.
(c)	Except as otherwise described in this Schedule 13D, the Reporting Persons have not effected any transactions in the Class A Common Stock during the 60 days preceding the date of this Schedule 13D.
(d)	Not applicable.
(e)	Not applicable.
Item 6.	Contracts, Arrangements, Understandings or Relationships With Respect to Securities of the Issuer
	Registration Rights Agreement. Mr. Ramaswamy is party to the Registration Rights Agreement, dated as of September 12, 2025, by and among the Issuer and the holders party thereto (the "Registration Rights Agreement"), which provides Mr. Ramaswamy with certain customary demand and piggyback registration rights with respect to Class A Common Stock held by him. The foregoing summary is qualified in its entirety by reference to the full text of the Registration Rights Agreement, which was filed as Exhibit 4.2 to the Issuer's Current Report on Form 8-K filed with the SEC on September 12, 2025, and is incorporated herein by reference. Other. Except as described above or elsewhere in this Schedule 13D or incorporated by reference in this Schedule 13D, there are no contracts, arrangements, understandings or relationships (legal or otherwise) between the Reporting Persons and any other person with respect to any securities of the Issuer, including, but not limited to, transfer or voting of any securities, finder's fees, joint ventures, loan or option arrangements, puts or calls, guarantees of profits, division of profits or losses, or the giving or withholding of proxies.
Item 7.	Material to be Filed as Exhibits.
	Exhibit No. 99.1 Joint Filing Agreement.

SIGNATURE

After reasonable inquiry and to the best of my knowledge and belief, I certify that the information set forth in this statement is true, complete and correct.

Vivek Ramaswamy

Signature:	/s/ Vivek Ramaswamy
Name/Title:	Vivek Ramaswamy
Date:	05/11/2026

Virtuous Industries LLC

Signature:	/s/ Vivek Ramaswamy
Name/Title:	Vivek Ramaswamy
Date:	05/11/2026

FAQ

What ownership stake in Strive (ASST) does Vivek Ramaswamy report?

Vivek Ramaswamy reports beneficial ownership of 5,693,897 Strive Class A shares, representing 8.8% of the class on an as-converted basis. This reflects Class B shares he can convert into Class A Common Stock under merger terms and related agreements.

How many Strive (ASST) shares does Virtuous Industries LLC beneficially own?

Virtuous Industries LLC reports beneficial ownership of 106,245 Strive Class A shares, equal to 0.2% of the class on an as-converted basis. These shares include Class B stock it can convert into Class A, partially received from Matthew Cole after the merger.

Why did Vivek Ramaswamy file this Schedule 13D for Strive (ASST)?

The Schedule 13D reports Ramaswamy’s continued beneficial ownership of more than 5% of Strive’s Class A shares after a prior shareholder group dissolved. That group ended on April 20, 2026 when issuer ATM share sales reduced its aggregate voting power below 50%.

How did Vivek Ramaswamy acquire his Strive (ASST) share position?

Ramaswamy received Strive Class B Common Stock through a merger dated June 27, 2025, where Strive Enterprises merged into a Strive, Inc. subsidiary. His Strive Enterprises equity was canceled and converted into Class B shares, which are convertible into Class A Common Stock.

Does Vivek Ramaswamy have registration rights for his Strive (ASST) shares?

Yes. Ramaswamy is party to a Registration Rights Agreement dated September 12, 2025. It provides customary demand and piggyback registration rights for his Class A Common Stock, allowing him to request or participate in registered offerings of his shares under specified conditions.

Does the 13D filing disclose any plans to change control of Strive (ASST)?

The filing states the reporting persons currently have no plans or proposals for actions listed in Item 4, such as mergers, control changes, or major recapitalizations. They may reconsider future actions based on market conditions, economic factors, and regulatory developments.