Atlanta Braves holder plans $1.59M stock sale

Atlanta Braves Holdings, Inc. is the issuer for a planned resale of its Series C Common Stock under Rule 144 for the account of Jill L. Robinson.

Rhea-AI Filing Summary

Atlanta Braves Holdings, Inc. is the issuer for a planned resale of its Series C Common Stock under Rule 144 for the account of Jill L. Robinson. The notice lists up to 30,263 shares of Series C Common Stock to be sold through UBS Financial Services Inc., with the shares to be acquired via exercise of stock options and a proposed sale date on or after August 19, 2026.

Key Figures

Shares to be sold: 30,263 shares Proposed sale date: 08/19/2026 Approximate aggregate market value: 1,594,254.84

3 metrics

Shares to be sold 30,263 shares Series C Common Stock listed as securities to be sold for the account of Jill L. Robinson

Proposed sale date 08/19/2026 Proposed date for sale of Series C Common Stock under Rule 144

Approximate aggregate market value 1,594,254.84 Figure listed alongside the Series C Common Stock securities information

Key Terms

Rule 144, Series C Common Stock, Exercise of Stock Options, attorney-in-fact

4 terms

Rule 144 regulatory

"See the definition of "person" in paragraph (a) of Rule 144."

Rule 144 is a U.S. securities regulation that sets conditions under which restricted or insider-held shares can be legally resold to the public, such as required holding periods, availability of public information, limits on how much can be sold at once, and certain filing requirements. For investors it matters because it determines when previously locked-up shares can enter the market — like a release valve that can increase supply, affect share price, and signal insider intent.

Series C Common Stock financial

"Series C Common Stock | UBS Financial Services, Inc."

Series C common stock is a specific class of a company’s ordinary shares that is labeled “Series C” to distinguish its rights and history from other share classes. Investors should care because these shares can carry different voting power, dividend rules, or priority if the company is sold, so owning Series C is like having a particular model of a product with slightly different features that affect control, payout and value compared with other share classes.

Exercise of Stock Options financial

"Series C Common Stock | 08/19/2026 | Exercise of Stock Options | Issuer"

attorney-in-fact regulatory

"UBS Financial Services Inc, as attorney-in-fact for Jill Robinson"

An attorney-in-fact is the person or entity given legal authority through a power of attorney to act on behalf of another for specific tasks, such as signing documents, voting shares, or handling transactions. For investors, this matters because it lets a trusted representative make timely decisions or complete paperwork when the owner cannot, much like handing keys to someone to run errands on your behalf—so checks on scope and limits of that authority are important.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What does the Rule 144 notice mean for Atlanta Braves Holdings, Inc. (BATRA)?

The notice reports a planned resale of Series C Common Stock of Atlanta Braves Holdings, Inc. for an existing holder under Rule 144. It is a disclosure of a potential secondary sale and does not represent a new issuance of shares by the company.

How many BATRA shares are covered by Jill L. Robinson’s planned Rule 144 sale?

The filing covers up to 30,263 shares of Atlanta Braves Holdings, Inc. Series C Common Stock. This is the amount listed as securities to be sold in the notice submitted on behalf of Jill L. Robinson.

What is the proposed timing of the BATRA share sale under this Rule 144 notice?

The proposed sale date for the Series C Common Stock is listed as August 19, 2026. Rule 144 notices typically indicate when the holder expects to begin potential sales, subject to market conditions and applicable limitations.

How will the BATRA shares in this notice be obtained before sale?

The notice states that the Series C Common Stock to be sold will come from the exercise of stock options. This means the seller plans to exercise options in Atlanta Braves Holdings, Inc. and then potentially resell the resulting shares.

Which broker is handling the planned Rule 144 sale of BATRA shares?

The broker listed is UBS Financial Services Inc., located in New York. UBS is identified as the firm through which the Series C Common Stock of Atlanta Braves Holdings, Inc. may be sold under this Rule 144 notice.

On which market are the BATRA shares in this notice listed?

The Series C Common Stock referenced in the notice is identified as trading on NASDAQ. This indicates where the securities covered by the Rule 144 filing for Atlanta Braves Holdings, Inc. are listed.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Available on EDGAR 08/19/2026 - 04:16 PM Accepted by SEC EDGAR 08/19/2026 - 04:15 PM Learn about SEC filing dates

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0002036189
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	Atlanta Braves Holdings, Inc.
SEC File Number	001-41746
Address of Issuer	755 BATTERY AVENUE SE ATLANTA GEORGIA 30339
Phone	4046142300
Name of Person for Whose Account the Securities are To Be Sold	Robinson Jill L.
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Officer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Series C Common Stock	UBS Financial Services, Inc. 11 Madison Avenue 4th Floor New York NY 10010	30263	1594254.84	52871959	08/19/2026	NASDAQ

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Series C Common Stock	08/19/2026	Exercise of Stock Options	Issuer			30263	08/19/2026	N/A

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Nothing to Report

144: Remarks and Signature

Remarks
Date of Notice	08/19/2026
Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1	05/18/2026
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	/s/ UBS Financial Services Inc, as attorney-in-fact for Jill Robinson
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)