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[Form 4] Atlanta Braves Holdings, Inc. Insider Trading Activity

Filing Impact
(High)
Filing Sentiment
(Negative)
Form Type
4
Rhea-AI Filing Summary

Atlanta Braves Holdings insider Jill L. Robinson, who is listed as EVP, CFO & Treasurer, executed two related transactions on 10/01/2025. She exercised a stock option to acquire 20,000 Series C common shares at an exercise price of $27.18, and on the same day sold 20,000 Series C common shares under a Rule 10b5-1 sales plan adopted May 15, 2025, at a weighted-average sale price of $40.998 (reported range $40.81–$41.1868,755 Series C shares owned directly and 130,263 total Series C shares beneficially owned as reported in the derivative table.

Un insider di Atlanta Braves Holdings, Jill L. Robinson, indicato come EVP, CFO & Treasurer, ha eseguito due operazioni correlate il 01/10/2025. Ha esercitato un'opzione azionaria per acquisire 20.000 azioni ordinarie di Serie C al prezzo di esercizio di $27.18, e nello stesso giorno ha venduto 20.000 azioni ordinarie di Serie C ai sensi di un piano di vendita Rule 10b5-1 adottato il 15 maggio 2025, al prezzo medio ponderato di $40.998 ( intervallo riportato $40.81–$41.18). Dopo le operazioni, i filing mostrano 68,755 azioni di Serie C possedute direttamente e 130,263 azioni di Serie C totali beneficiariamente possedute come riportato nella tabella derivata.

La insider de Atlanta Braves Holdings, Jill L. Robinson, que figura como EVP, CFO y Tesorera, realizó dos operaciones relacionadas el 01/10/2025. Ejerció una opción de compra de acciones para adquirir 20,000 acciones ordinarias de la Serie C a un precio de ejercicio de $27.18, y el mismo día vendió 20,000 acciones ordinarias de la Serie C bajo un plan de ventas Rule 10b5-1 adoptado el 15 de mayo de 2025, a un precio de venta medio ponderado de $40.998 (rango informado $40.81–$41.18). Después de las transacciones, los archivos muestran 68,755 acciones de Serie C poseídas directamente y 130,263 acciones de Serie C poseídas beneficiosamente en total como se reporta en la tabla de derivados.

Atlanta Braves Holdings의 내부자 Jill L. Robinson은 EVP, CFO & Treasurer로 기재되어 있으며, 2025/10/01에 두 건의 관련 거래를 실행했습니다. 그녀는 20,000주 시리즈 C 보통주를 행사 가격 $27.18로 취득하기 위해 주식매수를 실행했고, 같은 날 2025년 5월 15일에 채택된 Rule 10b5-1 매각 계획에 따라 20,000주를 매각했으며, 가중평균 매매가는 $40.998였고(보고된 범위 $40.81–$41.18), 거래 후 보도된 파생표에 따라 68,755주를 직접 보유하고 있으며 총 130,263주를 수혜적으로 보유하고 있습니다.

L'internaliste d'Atlanta Braves Holdings, Jill L. Robinson, répertoriée en tant que EVP, CFO & Treasurer, a effectué deux transactions liées le 01/10/2025. Elle a a exercé une option d'achat pour acquérir 20,000 actions ordinaires de la série C au prix d'exercice de $27.18, et le même jour a vendu 20,000 actions ordinaires de la série C dans le cadre d'un plan de vente Rule 10b5-1 adopté le 15 mai 2025, à un prix de vente moyen pondéré de $40.998 (fourchette rapportée $40.81–$41.18). Après les transactions, les dépôts indiquent 68,755 actions Série C détenues directement et 130,263 actions Série C détenues bénéficiairement au total comme indiqué dans le tableau dérivé.

Atlanta Braves Holdings-Insiderin Jill L. Robinson, die als EVP, CFO & Treasurer geführt wird, führte am 01.10.2025 zwei zusammenhängende Transaktionen durch. Sie hat eine Aktienoption ausgeübt, um 20.000 Serie-C-Stammaktien zum Ausübungspreis von $27.18 zu erwerben, und am selben Tag verkaufte sie 20.000 Serie-C-Stammaktien gemäß einem am 15. Mai 2025 angenommenen Verkaufsplan nach Regel 10b5-1 zu einem gewichteten durchschnittlichen Verkaufspreis von $40.998 (angegebener Bereich $40.81–$41.18). Nach den Transaktionen zeigen die Einreichungen 68,755 Serie-C-Aktien, die direkt gehalten werden, und 130,263 Gesamtaktien Serie C, die vorteilhaft gehalten werden, wie in der Derivatentafel berichtet.

المطلعة عن أتلانتا بريفس هولدينغز جِل إل. روبينسون، المدرجة كـ EVP, CFO & Treasurer، نفذت عمليتين متعلقتين في 01/10/2025. قامت بممارسة خيار شراء أسهم لشراء 20,000 سهمًا عاديًا من فئة C بسعر ممارسة $27.18، وفي اليوم نفسه باعت 20,000 سهمًا عاديًا من فئة C بموجب خطة بيع Rule 10b5-1 اعتمدت في 15 مايو 2025، بسعر بيع متوسط مرجح قدره $40.998 (النطاق المبلغ عنه $40.81–$41.18). وبعد المعاملات تُظهر الملفات 68,755 سهمًا من فئة C مملوكة مباشرةً و 130,263 سهمًا من فئة C مملوكة بشكل ذي فائدة إجمالية كما ورد في جدول المشتقات.

Atlanta Braves Holdings 的内部人士 Jill L. Robinson，列为 EVP, CFO & Treasurer，于 2025/10/01 执行了两项相关交易。她 行使 了一项股票期权，以 27.18 美元 的行使价购买 20,000 股系列 C 普通股，并在同日依据于 2025 年 5 月 15 日通过的 Rule 10b5-1 销售计划，出售了 20,000 股系列 C 普通股，成交加权平均价格为 $40.998（披露范围为 $40.81–$41.18）。交易完成后，备案显示直接持有 68,755 股系列 C 股，并且以受益方式持有的系列 C 股总数为 130,263 股，如衍生表所示。

Positive
  • 20,000 Series C shares were acquired by exercise at a $27.18 strike price
  • Sale executed under a documented Rule 10b5-1 sales plan adopted May 15, 2025
Negative
  • 20,000 Series C shares were sold on 10/01/2025 at a weighted-average price of $40.998
  • Post-transaction direct ownership of Series C shares decreased to 68,755

Insights

TL;DR: Executive exercised options and sold an identical number of shares under a 10b5-1 plan on 10/01/2025.

Jill L. Robinson exercised a stock option to buy 20,000 Series C shares at $27.18 and sold 20,000 Series C shares the same day under a Rule 10b5-1 plan at a weighted-average price of $40.998. The filing explicitly states the sales were effected pursuant to the 10b5-1 plan adopted on May 15, 2025.

Because these actions are disclosed on Form 4 and tied to a pre-arranged plan, they are routine insider-disclosure activity recorded per Section 16; the filing does not state any additional context, intent, or material nonpublic information.

Un insider di Atlanta Braves Holdings, Jill L. Robinson, indicato come EVP, CFO & Treasurer, ha eseguito due operazioni correlate il 01/10/2025. Ha esercitato un'opzione azionaria per acquisire 20.000 azioni ordinarie di Serie C al prezzo di esercizio di $27.18, e nello stesso giorno ha venduto 20.000 azioni ordinarie di Serie C ai sensi di un piano di vendita Rule 10b5-1 adottato il 15 maggio 2025, al prezzo medio ponderato di $40.998 ( intervallo riportato $40.81–$41.18). Dopo le operazioni, i filing mostrano 68,755 azioni di Serie C possedute direttamente e 130,263 azioni di Serie C totali beneficiariamente possedute come riportato nella tabella derivata.

La insider de Atlanta Braves Holdings, Jill L. Robinson, que figura como EVP, CFO y Tesorera, realizó dos operaciones relacionadas el 01/10/2025. Ejerció una opción de compra de acciones para adquirir 20,000 acciones ordinarias de la Serie C a un precio de ejercicio de $27.18, y el mismo día vendió 20,000 acciones ordinarias de la Serie C bajo un plan de ventas Rule 10b5-1 adoptado el 15 de mayo de 2025, a un precio de venta medio ponderado de $40.998 (rango informado $40.81–$41.18). Después de las transacciones, los archivos muestran 68,755 acciones de Serie C poseídas directamente y 130,263 acciones de Serie C poseídas beneficiosamente en total como se reporta en la tabla de derivados.

Atlanta Braves Holdings의 내부자 Jill L. Robinson은 EVP, CFO & Treasurer로 기재되어 있으며, 2025/10/01에 두 건의 관련 거래를 실행했습니다. 그녀는 20,000주 시리즈 C 보통주를 행사 가격 $27.18로 취득하기 위해 주식매수를 실행했고, 같은 날 2025년 5월 15일에 채택된 Rule 10b5-1 매각 계획에 따라 20,000주를 매각했으며, 가중평균 매매가는 $40.998였고(보고된 범위 $40.81–$41.18), 거래 후 보도된 파생표에 따라 68,755주를 직접 보유하고 있으며 총 130,263주를 수혜적으로 보유하고 있습니다.

L'internaliste d'Atlanta Braves Holdings, Jill L. Robinson, répertoriée en tant que EVP, CFO & Treasurer, a effectué deux transactions liées le 01/10/2025. Elle a a exercé une option d'achat pour acquérir 20,000 actions ordinaires de la série C au prix d'exercice de $27.18, et le même jour a vendu 20,000 actions ordinaires de la série C dans le cadre d'un plan de vente Rule 10b5-1 adopté le 15 mai 2025, à un prix de vente moyen pondéré de $40.998 (fourchette rapportée $40.81–$41.18). Après les transactions, les dépôts indiquent 68,755 actions Série C détenues directement et 130,263 actions Série C détenues bénéficiairement au total comme indiqué dans le tableau dérivé.

Atlanta Braves Holdings-Insiderin Jill L. Robinson, die als EVP, CFO & Treasurer geführt wird, führte am 01.10.2025 zwei zusammenhängende Transaktionen durch. Sie hat eine Aktienoption ausgeübt, um 20.000 Serie-C-Stammaktien zum Ausübungspreis von $27.18 zu erwerben, und am selben Tag verkaufte sie 20.000 Serie-C-Stammaktien gemäß einem am 15. Mai 2025 angenommenen Verkaufsplan nach Regel 10b5-1 zu einem gewichteten durchschnittlichen Verkaufspreis von $40.998 (angegebener Bereich $40.81–$41.18). Nach den Transaktionen zeigen die Einreichungen 68,755 Serie-C-Aktien, die direkt gehalten werden, und 130,263 Gesamtaktien Serie C, die vorteilhaft gehalten werden, wie in der Derivatentafel berichtet.

SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
1. Name and Address of Reporting Person*
Robinson Jill L.
(Last) (First) (Middle)
C/O ATLANTA BRAVES HOLDINGS, INC.
755 BATTERY AVENUE SE
(Street)
ATLANTA GA 30339
(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
Atlanta Braves Holdings, Inc. [ BATRK ] 		5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director 10% Owner
X Officer (give title below) Other (specify below)
EVP, CFO & Treasurer
3. Date of Earliest Transaction (Month/Day/Year)
10/01/2025
4. If Amendment, Date of Original Filed (Month/Day/Year)
 6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Series C Common Stock 10/01/2025 M 20,000 A $27.18 88,755 D
Series C Common Stock 10/01/2025 S(1) 20,000 D $40.998(2) 68,755 D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Stock option (Right to Buy) - BATRK $27.18 10/01/2025 M 20,000 12/10/2023 12/10/2027 Series C Common Stock 20,000 $0 130,263 D
Explanation of Responses:
1. The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 sales plan adopted by the reporting person on May 15, 2025.
2. Reflects the weighted average sale price. The range of prices for such transaction is $40.81 to $41.18. Upon request by the SEC staff, the issuer, or any security holder of the issuer, full information regarding the number of shares sold at each separate price will be provided.
/s/ Kerry T. Wenzel, Attorney-in-Fact 10/03/2025
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

Source: View Original Filing on SEC EDGAR

FAQ

What did Atlanta Braves Holdings insider Jill L. Robinson do on 10/01/2025 (BATRA)?

She exercised a stock option for 20,000 Series C shares at $27.18 and sold 20,000 Series C shares under a 10b5-1 plan at a weighted-average price of $40.998.

Was the sale covered by a pre-arranged plan for BATRA insider trading?

Yes. The Form 4 states the sales were effected pursuant to a Rule 10b5-1 sales plan adopted on May 15, 2025.

What prices were disclosed for the shares sold by the reporting person?

The Form 4 reports a weighted-average sale price of $40.998 with a reported range of $40.81 to $41.18.

How many Series C shares does the reporting person own after these transactions?

The filing shows 68,755 Series C shares owned directly after the transactions and 130,263 Series C shares listed in the derivative table as beneficially owned.

What is the relationship of the reporting person to Atlanta Braves Holdings (BATRA)?

The Form 4 identifies Jill L. Robinson as a company Officer with the title EVP, CFO & Treasurer.
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Atlanta Braves Holdings, Inc

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