BBW director sells 1,000 shares via 10b5-1; holds 7,969 common

Build-A-Bear Workshop (BBW): Director stock sale disclosed.

Rhea-AI Filing Summary

Build-A-Bear Workshop (BBW): Director stock sale disclosed. Director Lesli Rotenberg reported two open‑market sales totaling 1,000 shares on 10/13/2025 pursuant to a Rule 10b5‑1 trading plan entered on July 7, 2025.

The transactions were 650 shares at a weighted average price of $60.9854 (prices ranged from $60.39 to $61.23) and 350 shares at a weighted average price of $61.9857 (prices ranged from $61.94 to $62.04). Following these sales, she directly holds 7,969 shares of common stock and 1,856 shares of restricted stock. The holdings are reported as direct ownership.

Insider Trade Summary

Net Seller: 1,000 shares

Net Sell 2 txns

Insider Rotenberg Lesli

Role Director

Sold 1,000 shs ($61K)

Type	Security	Shares	Price	Value
Sale	Common Stock	650	$60.9854	$40K
Sale	Common Stock	350	$61.9857	$22K

Holdings After Transaction: Common Stock — 9,825 shares (Direct)

Footnotes (4)

1. F1. These shares were sold pursuant to a Rule 10b5-1 trading plan entered into by the Reporting Person on July 7, 2025.
2. F2. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $60.39 to $61.23 inclusive. The Reporting Person undertakes to provide to Build-A-Bear Workshop, Inc., any security holder of Build-A-Bear Workshop, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range.
3. F3. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $61.94 to $62.04 inclusive. The Reporting Person undertakes to provide to Build-A-Bear Workshop, Inc., any security holder of Build-A-Bear Workshop, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range.
4. F4. After giving effect to the transaction reported in this Form 4, Ms. Rotenberg directly beneficially owns 7,969 shares of common stock and 1,856 shares of restricted stock of Build-A-Bear Workshop, Inc.

FAQ

What did BBW (Build-A-Bear Workshop) report in this Form 4?

Director Lesli Rotenberg disclosed two open‑market sales totaling 1,000 shares on 10/13/2025 under a Rule 10b5‑1 plan.

At what prices were the BBW shares sold in the Form 4?

650 shares at a weighted average of $60.9854 (range $60.39–$61.23) and 350 shares at $61.9857 (range $61.94–$62.04).

How many BBW shares does the reporting person hold after the transactions?

After the sales, the director directly owns 7,969 shares of common stock and 1,856 shares of restricted stock.

Was the BBW stock sale under a pre-arranged plan?

Yes. The sales were made pursuant to a Rule 10b5‑1 trading plan entered on July 7, 2025.

What is the relationship of the reporting person to BBW?

The reporting person is a Director of Build‑A‑Bear Workshop, Inc., filing individually.

What is the ownership form reported in this filing?

The reported holdings are shown as Direct (D) ownership.

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Accepted by SEC EDGAR 10/14/2025 - 06:16 PM Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

1. Name and Address of Reporting Person^*

Rotenberg Lesli

(Last) (First) (Middle)

C/O BUILD-A-BEAR WORKSHOP, INC.

415 SOUTH 18TH STREET

(Street)

ST. LOUIS MO 63103

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
BUILD-A-BEAR WORKSHOP INC [ BBW ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
	Officer (give title below)		Other (specify below)

3. Date of Earliest Transaction (Month/Day/Year)
10/13/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	10/13/2025		S		650(1)	D	$60.9854(2)	10,175	D
Common Stock	10/13/2025		S		350(1)	D	$61.9857(3)	9,825(4)	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. These shares were sold pursuant to a Rule 10b5-1 trading plan entered into by the Reporting Person on July 7, 2025.

2. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $60.39 to $61.23 inclusive. The Reporting Person undertakes to provide to Build-A-Bear Workshop, Inc., any security holder of Build-A-Bear Workshop, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range.

3. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $61.94 to $62.04 inclusive. The Reporting Person undertakes to provide to Build-A-Bear Workshop, Inc., any security holder of Build-A-Bear Workshop, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range.

4. After giving effect to the transaction reported in this Form 4, Ms. Rotenberg directly beneficially owns 7,969 shares of common stock and 1,856 shares of restricted stock of Build-A-Bear Workshop, Inc.

	/s/ Yevgeny Fundler, as Attorney-in-Fact for Lesli Rotenberg	10/14/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.