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BBW Insider Sale: CEO Sharon Price John Disposes of 30,000 Shares

Filing Impact
(Very High)
Filing Sentiment
(Negative)
Form Type
4

Rhea-AI Filing Summary

Sharon Price John, President and CEO and a director of Build-A-Bear Workshop (BBW), sold 30,000 shares of company common stock on 09/16/2025 under a Rule 10b5-1 trading plan. The sales occurred in multiple transactions at weighted-average prices reported as $71.5071, $72.6431, $73.2054 and $74.1701, with per-trade price ranges disclosed for each group. After these dispositions, Ms. John directly owns 236,135 unrestricted shares and 25,170 restricted shares. The Form 4 discloses the 10b5-1 plan and offers to provide detailed per-price allocations on request.

Positive

  • Sales conducted under a Rule 10b5-1 trading plan, which clarifies that transactions were pre-planned
  • Complete post-transaction ownership disclosed: 236,135 direct shares and 25,170 restricted shares
  • Detailed price ranges and weighted averages provided, with offer to supply per-price allocations on request

Negative

  • Insider disposed of 30,000 shares, reducing unrestricted holdings
  • Multiple sales at prices between $71.275 and $74.95 indicate realized cashing out across several price points

Insights

TL;DR: Insider sold 30,000 shares under a pre-established 10b5-1 plan; remaining direct holdings remain substantial.

The reported transactions show the CEO and director executed sales totaling 30,000 shares on 09/16/2025 via a Rule 10b5-1 plan established June 13, 2025. Sales were reported at weighted-average prices across four trade groups from roughly $71.28 to $74.95 per share. Post-sales direct ownership of 236,135 shares plus 25,170 restricted shares indicates continued meaningful equity exposure. From an investor perspective, scheduled-plan sales reduce interpretive ambiguity about timing but still represent an actual reduction in insider-held liquid shares.

TL;DR: Transactions were executed under a documented 10b5-1 plan, improving procedural transparency despite the reduction in holdings.

The filing clearly identifies the reporting person as both President and CEO and a director and states the trades were pursuant to a 10b5-1 plan entered June 13, 2025. The Form 4 includes weighted-average prices and offers further per-price detail on request, which aligns with good disclosure practice. The filing also includes an executed power of attorney signature block, indicating appropriate procedural steps for filing.

Insider John Sharon Price
Role President and CEO
Sold 30,000 shs ($2.20M)
Type Security Shares Price Value
Sale Common Stock 772 $71.5071 $55K
Sale Common Stock 7,030 $72.6431 $511K
Sale Common Stock 15,288 $73.2054 $1.12M
Sale Common Stock 6,910 $74.1701 $513K
Holdings After Transaction: Common Stock — 290,533 shares (Direct)
Footnotes (1)
  1. These shares were sold pursuant to a Rule 10b5-1 trading plan entered into by the Reporting Person on June 13, 2025. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $71.275 to $71.905 per share. The Reporting Person undertakes to provide to Build-A-Bear Workshop, Inc., any security holder of Build-A-Bear Workshop, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $72.00 to $72.995 per share. The Reporting Person undertakes to provide to Build-A-Bear Workshop, Inc., any security holder of Build-A-Bear Workshop, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $73.00 to $73.96 per share. The Reporting Person undertakes to provide to Build-A-Bear Workshop, Inc., any security holder of Build-A-Bear Workshop, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $74.00 to $74.95 per share. The Reporting Person undertakes to provide to Build-A-Bear Workshop, Inc., any security holder of Build-A-Bear Workshop, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range. After giving effect to the transactions reported in this Form 4, Ms. John directly owns 236,135 shares of common stock and 25,170 shares of restricted stock of Build-A-Bear Workshop, Inc.
Form 4 Insider Transactions: What Each Field Means →
SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
1. Name and Address of Reporting Person*
John Sharon Price
(Last) (First) (Middle)
C/O BUILD-A-BEAR WORKSHOP, INC.
415 SOUTH 18TH STREET
(Street)
ST. LOUIS MO 63103
(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
BUILD-A-BEAR WORKSHOP INC [ BBW ] 		5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
X Director 10% Owner
X Officer (give title below) Other (specify below)
President and CEO
3. Date of Earliest Transaction (Month/Day/Year)
09/16/2025
4. If Amendment, Date of Original Filed (Month/Day/Year)
 6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Common Stock 09/16/2025 S 772(1) D $71.5071(2) 290,533 D
Common Stock 09/16/2025 S 7,030(1) D $72.6431(3) 283,503 D
Common Stock 09/16/2025 S 15,288(1) D $73.2054(4) 268,215 D
Common Stock 09/16/2025 S 6,910(1) D $74.1701(5) 261,305(6) D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Explanation of Responses:
1. These shares were sold pursuant to a Rule 10b5-1 trading plan entered into by the Reporting Person on June 13, 2025.
2. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $71.275 to $71.905 per share. The Reporting Person undertakes to provide to Build-A-Bear Workshop, Inc., any security holder of Build-A-Bear Workshop, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range.
3. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $72.00 to $72.995 per share. The Reporting Person undertakes to provide to Build-A-Bear Workshop, Inc., any security holder of Build-A-Bear Workshop, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range.
4. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $73.00 to $73.96 per share. The Reporting Person undertakes to provide to Build-A-Bear Workshop, Inc., any security holder of Build-A-Bear Workshop, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range.
5. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $74.00 to $74.95 per share. The Reporting Person undertakes to provide to Build-A-Bear Workshop, Inc., any security holder of Build-A-Bear Workshop, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range.
6. After giving effect to the transactions reported in this Form 4, Ms. John directly owns 236,135 shares of common stock and 25,170 shares of restricted stock of Build-A-Bear Workshop, Inc.
Remarks:
EXHIBIT LIST - Exhibit 24 - Power of Attorney for Sharon Price John
/s/ Yevgeny Fundler, attorney-in-fact for Sharon Price John 09/18/2025
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

Source: View Original Filing on SEC EDGAR

FAQ

How many Build-A-Bear (BBW) shares did Sharon Price John sell on 09/16/2025?

The Form 4 reports 30,000 shares sold on 09/16/2025 (772, 7,030, 15,288 and 6,910 share groups totaling 30,000).

Were the sales by Sharon Price John part of a pre-arranged trading plan?

Yes. The Form 4 states the shares were sold pursuant to a Rule 10b5-1 trading plan entered into on June 13, 2025.

What prices did the shares sell for according to the Form 4?

The filing reports weighted-average prices of $71.5071, $72.6431, $73.2054, and $74.1701, with disclosed per-group price ranges.

How many Build-A-Bear shares does Sharon Price John own after these transactions?

After the reported transactions, Ms. John directly owns 236,135 shares and 25,170 shares of restricted stock.

What positions does the reporting person hold at Build-A-Bear Workshop?

The Form 4 lists the reporting person as a Director and as an Officer (President and CEO) of Build-A-Bear Workshop.