STOCK TITAN

Best Buy (NYSE: BBY) chairman emeritus Schulze sells 500k shares, gifts 700

Filing Impact
(Very High)
Filing Sentiment
(Very Negative)
Form Type
4

Rhea-AI Filing Summary

Best Buy Co., Inc. insider activity shows Chairman Emeritus Richard M. Schulze, through related entities, selling and gifting shares of common stock. On May 29, 2026, entities for which he serves as trustee of a revocable trust sold a total of 500,350 shares of Best Buy common stock in multiple open-market transactions at weighted average prices around the mid‑$70s per share, with individual trades occurring in ranges disclosed between $74.34 and $78.05.

After these sales, the revocable trust reported holding 10,930,586–10,930,936 shares of Best Buy common stock, indicating Schulze maintains a very large indirect stake. On June 1, 2026, there were also bona fide gifts totaling 700 shares of common stock, split between the revocable trust and shares held by his spouse, both reported at a price of $0.00 per share as typical for gifts. Additional entries show updated indirect holdings through a spouse’s irrevocable trust, a spousal GRAT, an IRA, a 401(k) account, and a limited partnership.

Positive

  • None.

Negative

  • None.
Insider SCHULZE RICHARD M
Role null
Sold 500,350 shs ($38.09M)
Type Security Shares Price Value
Gift Common Stock 350 $0.00 --
Gift Common Stock 350 $0.00 --
Sale Common Stock 27,132 $77.6864 $2.11M
Sale Common Stock 133,778 $75.0884 $10.05M
Sale Common Stock 147,868 $76.9621 $11.38M
Sale Common Stock 191,572 $75.9616 $14.55M
holding Common Stock -- -- --
holding Common Stock -- -- --
holding Common Stock -- -- --
holding Common Stock -- -- --
holding Common Stock -- -- --
Holdings After Transaction: Common Stock — 399 shares (Indirect, Spouse)
Footnotes (1)
  1. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $77.53 to $78.05, inclusive. The reporting person undertakes to provide to BBY, any security holder of BBY, or the staff of the SEC, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $74.34 to $75.33, inclusive. The reporting person undertakes to provide to BBY, any security holder of BBY, or the staff of the SEC, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $76.53 to $77.52, inclusive. The reporting person undertakes to provide to BBY, any security holder of BBY, or the staff of the SEC, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $75.34 to $76.32, inclusive. The reporting person undertakes to provide to BBY, any security holder of BBY, or the staff of the SEC, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. This number reflects a periodic adjustment of shares under the employee retirement savings account (401(k)) exempt from reporting under Rule 16b-3(c). Total is based on a plan statement as of May 28, 2026.
Shares sold 500,350 shares Total open-market sales on May 29, 2026
Gifted shares 700 shares Bona fide gifts on June 1, 2026
Revocable trust holding 10,930,936 shares Shares held as trustee for revocable trust after transactions
Sale price (block 1) $75.9616 per share Weighted average price for 191,572-share sale
Sale price (block 2) $76.9621 per share Weighted average price for 147,868-share sale
Sale price (block 3) $75.0884 per share Weighted average price for 133,778-share sale
Sale price (block 4) $77.6864 per share Weighted average price for 27,132-share sale
401(k) holding 69,437.4119 shares Periodic adjustment in 401(k) as of May 28, 2026
bona fide gift financial
"transaction_code_description": "Bona fide gift""
A bona fide gift is a genuine, voluntary transfer of money, property, or benefits from one party to another made without expectation of repayment, services, or hidden conditions. Investors care because such gifts can affect company disclosures, related‑party transaction rules, tax treatment, and perceived conflicts of interest; think of it like someone giving you a present with no strings attached — but on a corporate scale, auditors and regulators need to verify it really is unconditional.
weighted average price financial
"The price reported in Column 4 is a weighted average price."
Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.
Revocable Trust financial
"nature_of_ownership": "Trustee for Revocable Trust""
A revocable trust is a legal arrangement where the person who creates it keeps control and can change or cancel the trust at any time, while naming who will manage and receive the assets later. Think of it like a flexible folder for your investments and property that can be relabeled or reworked as circumstances change; it matters to investors because it determines how ownership is recorded, how easily assets transfer on incapacity or death, and whether holdings bypass public probate proceedings.
GRAT financial
"nature_of_ownership": "Spousal GRAT""
Rule 16b-3(c) regulatory
"exempt from reporting under Rule 16b-3(c)."
An SEC rule that lets corporate insiders avoid automatic "short‑swing" profit recovery when they buy or sell their company’s stock under a pre‑approved, written plan that meets specific conditions. For investors, it matters because it clarifies when insider trades are treated as routine, reducing legal uncertainty and helping distinguish trades made for ordinary compensation or pre‑planned reasons from those that might signal opportunistic or timely insider advantage.
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SEC Form 4
FORM 4UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number:3235-0287
Estimated average burden
hours per response:0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
SCHULZE RICHARD M

(Last)(First)(Middle)
7601 PENN AVENUE S.

(Street)
RICHFIELD MINNESOTA 55423

(City)(State)(Zip)

UNITED STATES

(Country)
2. Issuer Name and Ticker or Trading Symbol
BEST BUY CO INC [ BBY ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director10% Owner
Officer (give title below)XOther (specify below)
Chairman Emeritus
2a. Foreign Trading Symbol
3. Date of Earliest Transaction (Month/Day/Year)
05/29/2026
6. Individual or Joint/Group Filing (Check Applicable Line)
XForm filed by One Reporting Person
Form filed by More than One Reporting Person
4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year)2A. Deemed Execution Date, if any (Month/Day/Year)3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeVAmount(A) or (D)Price
Common Stock06/01/2026G350D$0.0000399ISpouse
Common Stock05/29/2026S27,132D$77.6864(1)11,403,804ITrustee for Revocable Trust
Common Stock05/29/2026S133,778D$75.0884(2)11,270,026ITrustee for Revocable Trust
Common Stock05/29/2026S147,868D$76.9621(3)11,122,158ITrustee for Revocable Trust
Common Stock05/29/2026S191,572D$75.9616(4)10,930,586ITrustee for Revocable Trust
Common Stock06/01/2026G350A$0.000010,930,936ITrustee for Revocable Trust
Common Stock69,437.4119(5)I401(k)
Common Stock2,061IIRA
Common Stock702,903ISole general partner of limited partnership B
Common Stock1,153,938ISpousal GRAT
Common Stock172,831ISpouse Irrevocable Trust
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year)3A. Deemed Execution Date, if any (Month/Day/Year)4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year)7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeV(A)(D)Date ExercisableExpiration DateTitleAmount or Number of Shares
Explanation of Responses:
1. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $77.53 to $78.05, inclusive. The reporting person undertakes to provide to BBY, any security holder of BBY, or the staff of the SEC, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
2. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $74.34 to $75.33, inclusive. The reporting person undertakes to provide to BBY, any security holder of BBY, or the staff of the SEC, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
3. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $76.53 to $77.52, inclusive. The reporting person undertakes to provide to BBY, any security holder of BBY, or the staff of the SEC, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
4. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $75.34 to $76.32, inclusive. The reporting person undertakes to provide to BBY, any security holder of BBY, or the staff of the SEC, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
5. This number reflects a periodic adjustment of shares under the employee retirement savings account (401(k)) exempt from reporting under Rule 16b-3(c). Total is based on a plan statement as of May 28, 2026.
/s/ Jodie H. Crist, Attorney-in-fact06/02/2026
** Signature of Reporting PersonDate
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

FAQ

What insider transactions did Richard M. Schulze report for Best Buy (BBY)?

Richard M. Schulze, through entities associated with him, reported open-market sales of Best Buy common stock and small bona fide gifts. The sales totaled 500,350 shares, while gifts covered 700 shares split between a revocable trust and his spouse’s holdings.

How many Best Buy (BBY) shares did Schulze’s entities sell in this Form 4?

Entities associated with Richard M. Schulze sold a total of 500,350 Best Buy common shares. These were executed as several open-market or private transactions, each with a weighted average price disclosed and detailed price ranges between $74.34 and $78.05 per share.

At what prices were the Best Buy (BBY) insider sales executed?

The reported insider sales used weighted average prices, including $75.9616, $76.9621, $75.0884, and $77.6864 per share. Footnotes explain these were aggregates of multiple trades, with actual transaction prices ranging from $74.34 to $78.05 per share.

How many Best Buy (BBY) shares does Schulze’s revocable trust hold after the transactions?

Following the reported transactions, the revocable trust associated with Richard M. Schulze holds around 10,930,586 to 10,930,936 Best Buy common shares. This indicates that, despite recent sales and gifts, the trust still retains a very large indirect ownership position.

Were any of the Best Buy (BBY) insider transactions reported as gifts?

Yes. The filing reports two bona fide gift transactions coded “G,” totaling 700 Best Buy shares. One 350‑share gift involved shares held as trustee for a revocable trust, and another 350‑share gift involved shares held indirectly through his spouse.

What other indirect Best Buy (BBY) holdings are associated with Richard M. Schulze?

Beyond the revocable trust, the filing lists indirect holdings through a spouse’s irrevocable trust, a spousal GRAT, a limited partnership, an IRA, and a 401(k) plan. Each entry shows total shares following the latest update for that specific account or entity.