[Form 4] BRIGHT HORIZONS FAMILY SOLUTIONS INC. Insider Trading Activity

Rhea-AI Filing Summary

On 1 Aug 2025, Bright Horizons Family Solutions (BFAM) COO North America Center Ops Mary Lou Burke filed a Form 4 disclosing the sale of 1,000 common shares at $128.99 each (≈ $129k) under a pre-arranged Rule 10b5-1 plan adopted 12 Dec 2024.

After the transaction she directly owns 28,449 shares and indirectly holds 1,320 shares in UTMA custodial accounts. The sale reduced her direct stake by roughly 3.4 % while leaving indirect holdings unchanged. No derivative security activity was reported.

The modest size, continued sizeable ownership and 10b5-1 framework point to routine diversification rather than a directional view on BFAM’s fundamentals.

Positive

• Sale executed under a disclosed Rule 10b5-1 plan, lowering information-asymmetry concerns.
• Executive retains 28,449 shares, indicating ongoing alignment with shareholder interests.

Negative

• Insider selling may be viewed cautiously by some investors, even if small.
• Direct ownership decreased by ~3.4 %, slightly reducing insider exposure.

Insights

Securities Analyst

TL;DR: Small, pre-planned insider sale; neutral signal for BFAM.

The 1,000-share sale equals about 3.4 % of Burke’s direct holdings and was executed under a Rule 10b5-1 plan, limiting informational value. She maintains a substantial 28.4k-share position, so alignment with shareholders remains. With no option exercises or large disposals, the event is routine and not expected to impact valuation or liquidity.

Corporate Governance Expert

TL;DR: Rule 10b5-1 sale mitigates governance concern; impact minimal.

Because the transaction was scheduled in advance, it reduces potential perception of trading on non-public information. Remaining equity stake suggests the executive’s incentives are still tied to performance. The filing meets disclosure requirements and raises no red flags.

Insider Trade Summary

Net Seller: 1,000 shares ($128,990)

Net Sell 3 txns

Insider Burke Mary Lou

Role COO North America Center Ops

Sold 1,000 shs ($129K)

Type	Security	Shares	Price	Value
Sale	Common Stock	1,000	$128.99	$129K
holding	Common Stock	--	--	--
holding	Common Stock	--	--	--

Holdings After Transaction: Common Stock — 28,449 shares (Direct); Common Stock — 1,320 shares (Indirect, UTMA Custodian for daughter)

Footnotes (1)

1. [object Object]

Form 4 Insider Transactions: What Each Field Means →

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Burke Mary Lou

(Last) (First) (Middle)

C/O BRIGHT HORIZONS FAMILY SOLUTIONS INC

2 WELLS AVENUE

(Street)

NEWTON MA 02459

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
BRIGHT HORIZONS FAMILY SOLUTIONS INC. [ BFAM ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	COO North America Center Ops

3. Date of Earliest Transaction (Month/Day/Year)
08/01/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	08/01/2025		S(1)		1,000	D	$128.99	28,449	D
Common Stock								1,320	I	UTMA Custodian for daughter
Common Stock								1,320	I	UTMA Custodian for daughter

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. The transactions were made pursuant to a trading plan intended to comply with Rule 10b5-1(c) previously adopted by the Reporting Person on December 12, 2024.

Remarks:

	/s/ John Casagrande, as attorney in fact for Mary Lou Burke	08/04/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

How many BFAM shares did COO Mary Lou Burke sell?

She sold 1,000 common shares.

At what price were the BFAM shares sold?

The shares were sold at $128.99 each.

How many BFAM shares does she now hold?

Burke now directly owns 28,449 shares and indirectly holds 1,320 shares.

Was the sale made under a Rule 10b5-1 plan?

Yes, the plan was adopted on 12 Dec 2024, satisfying Rule 10b5-1(c) conditions.

Were any options or other derivatives exercised?

No derivative securities were acquired or disposed of in this filing.

What percentage of her direct holdings was sold?

Approximately 3.4 % of her direct stake.