Booking Holdings (BKNG) insiders report 10b5-1 sales

Rhea-AI Filing Summary

BKNG insiders filed a Form 144 reporting proposed sales of Common stock.

The filing lists 669 shares of Common stock and records 10b5-1 sales by Glenn D. Fogel and Amy J. Roberts on 01/15/2026 and 02/17/2026 with proceeds of $5,250,301.11 and $4,167,667.23, respectively.

Insights

Insider Transactions Analyst

Form 144 shows planned insider dispositions under 10b5-1 by senior executives.

The filing documents 10b5-1 sales by Glenn D. Fogel and Amy J. Roberts, with recorded proceeds of $5,250,301.11 (01/15/2026) and $4,167,667.23 (02/17/2026). It also lists 669 shares of Common stock to be sold.

These entries reflect reported dispositions; cash‑flow treatment and any broker methods are not detailed in the excerpt. Subsequent filings or broker confirmations may provide execution specifics.

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK
Filer CCC
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer

SEC File Number

Address of Issuer

Phone

Name of Person for Whose Account the Securities are To Be Sold

See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.

Relationship to Issuer

Relationship to Issuer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Morgan Stanley Smith Barney LLC Executive Financial Services 1 New York Plaza 8th Floor New York NY 10004	669	2837402.94	31673346	03/16/2026	NASDAQ

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	03/04/2026	Restricted and Performance Stock Units	Issuer			669	03/04/2026	N/A

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
10b5-1 Sales for GLENN D FOGEL & AMY J ROBERTS 800 Connecticut Avenue Norwalk CT 06854	Common	02/17/2026	1012	4167667.23
10b5-1 Sales for GLENN D FOGEL & AMY J ROBERTS 800 Connecticut Avenue Norwalk CT 06854	Common	01/15/2026	1013	5250301.11

144: Remarks and Signature

Remarks

Date of Notice

Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1

ATTENTION:

The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.

Signature

ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)

FAQ

What does the BKNG Form 144 disclose?

It discloses proposed sales of Common stock by insiders under 10b5-1 plans. The filing lists 669 shares and shows proceeds of $5,250,301.11 and $4,167,667.23 on the stated dates.

Who are the insiders named in the BKNG Form 144?

The filing names Glenn D. Fogel and Amy J. Roberts as parties to 10b5-1 sales. Their transactions are dated 01/15/2026 and 02/17/2026, respectively.

Were the sales executed under a trading plan for BKNG?

Yes. The excerpt identifies the transactions as 10b5-1 Sales. The filing lists specific trade dates but does not provide broker execution details or plan adoption dates in the excerpt.

How much cash did the reported sales generate?

The two reported 10b5-1 sales show proceeds of $5,250,301.11 and $4,167,667.23. The filing does not state uses of proceeds or recipient designation beyond the selling parties.

Does the Form 144 disclose who receives the sale proceeds?

The excerpt records proceeds amounts tied to the selling insiders. It does not specify who receives the cash beyond identifying the sellers or any issuer proceeds treatment.