Booking Holdings Inc. Insider Trading Activity

Booking Holdings Inc. director Vanessa Ames Wittman reported an open-market sale of 1,125 shares of Common Stock on April 17, 2026 at $192.00 per share.

Accepted by SEC EDGAR 04/21/2026 - 05:00 PM EDT Learn about SEC filing dates

Rhea-AI Filing Summary

Booking Holdings Inc. director Vanessa Ames Wittman reported an open-market sale of 1,125 shares of Common Stock on April 17, 2026 at $192.00 per share. After this transaction, she directly holds 16,050 shares of the company’s stock.

A footnote states that a Rule 10b5-1(c) sales plan was adopted on June 2, 2025, suggesting these trades may have been pre-arranged as part of a systematic selling program.

Insider Trade Summary 10b5-1

Net Seller: 1,125 shares

Net Sell 1 txn

Insider WITTMAN VANESSA AMES

Role Director

Sold 1,125 shs ($216K)

Type	Security	Shares	Price	Value
Sale	Common Stock	1,125	$192.00	$216K

Holdings After Transaction: Common Stock — 16,050 shares (Direct)

Footnotes (1)

1. F1. The 10b5-1(c) sales plan was adopted on June 2, 2025.

Key Figures

Shares sold: 1,125 shares Sale price per share: $192.00 per share Shares owned after transaction: 16,050 shares +3 more

6 metrics

Shares sold 1,125 shares Open-market sale of Common Stock on April 17, 2026

Sale price per share $192.00 per share Price for the 1,125 shares sold

Shares owned after transaction 16,050 shares Direct Common Stock holdings following the sale

Net shares sold 1,125 shares Net selling activity in this Form 4

Transaction date April 17, 2026 Date of reported open-market sale

10b5-1(c) plan adoption date June 2, 2025 Footnote states sales plan adoption date

Key Terms

open-market sale, Rule 10b5-1(c) sales plan, Common Stock

3 terms

open-market sale financial

"transaction_action": "open-market sale""

An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.

Rule 10b5-1(c) sales plan regulatory

"The 10b5-1(c) sales plan was adopted on June 2, 2025."

Common Stock financial

""security_title": "Common Stock""

Common stock represents ownership shares in a company, giving investors a stake in its success and a say in important decisions through voting rights. It is the most common type of stock traded on markets and can provide income through dividends, as well as potential for value growth. For investors, holding common stock means sharing in the company’s profits and risks.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What insider transaction did Booking Holdings (BKNG) disclose in this Form 4?

Booking Holdings (BKNG) disclosed that director Vanessa Ames Wittman sold 1,125 shares of Common Stock. The sale occurred on April 17, 2026, as an open-market transaction at a price of $192.00 per share, and was reported as a non-derivative transaction.

How many Booking Holdings (BKNG) shares did the director sell and at what price?

Director Vanessa Ames Wittman sold 1,125 Booking Holdings (BKNG) Common Stock shares at $192.00 per share. This was characterized as an open-market sale, meaning the shares were sold into the public market rather than through a private arrangement or derivative exercise.

How many Booking Holdings (BKNG) shares does the director hold after the reported sale?

Following the reported sale, Vanessa Ames Wittman directly owns 16,050 shares of Booking Holdings (BKNG) Common Stock. This post-transaction balance is disclosed in the Form 4 and reflects her remaining direct equity stake after the 1,125-share open-market disposal.

Was the Booking Holdings (BKNG) insider transaction under a Rule 10b5-1 plan?

A footnote notes that a Rule 10b5-1(c) sales plan was adopted on June 2, 2025. Such plans typically pre-schedule trades. The filing links this plan timing to the reported sale, indicating potential use of a structured, pre-arranged trading framework for the transaction.

Did the Booking Holdings (BKNG) Form 4 involve any derivative securities?

No derivative securities are reported in this Booking Holdings (BKNG) Form 4. The transaction relates solely to Common Stock as a non-derivative security, and the derivativeSummary section of the structured data is empty, indicating no options, warrants, or similar instruments in this filing.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

WITTMAN VANESSA AMES

(Last) (First) (Middle)

BOOKING HOLDINGS INC.

800 CONNECTICUT AVENUE

(Street)

NORWALK CONNECTICUT 06854

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
Booking Holdings Inc. [ BKNG ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
	Officer (give title below)		Other (specify below)

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
04/17/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock(1)	04/17/2026		S		1,125	D	$192	16,050	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. The 10b5-1(c) sales plan was adopted on June 2, 2025.

	/s/ Vijay Iyer, Attorney-in-Fact	04/21/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)