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Booking Holdings (BKNG) legal chief sells 62,500 shares under 10b5-1 plan

Filing Impact
(Very High)
Filing Sentiment
(Very Negative)
Form Type
4

Rhea-AI Filing Summary

Booking Holdings Inc. executive vice president and general counsel Peter J. Millones sold a total of 62,500 shares of common stock in multiple open-market transactions on May 26, 2026. The reported weighted average sale prices ranged from about $162.96 to $165.56 per share, with detailed price ranges noted in the footnotes.

The filing states these sales were made under a pre-arranged Rule 10b5-1(c) sales plan adopted on November 26, 2024. After the transactions, Millones directly holds 425,075 shares of Booking Holdings common stock.

Positive

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Insights

Executive legal officer executes pre-planned share sale, retains large remaining stake.

Booking Holdings’ executive vice president and general counsel, Peter J. Millones, sold 62,500 common shares in four open-market transactions on May 26, 2026. Sale prices used weighted averages between roughly $162 and $166 per share, with specific price ranges disclosed.

The transactions were executed under a Rule 10b5-1(c) sales plan adopted on November 26, 2024, indicating the sales were pre-scheduled rather than timed opportunistically. Following these dispositions, Millones still directly owns 467,194 shares, suggesting this represents a partial, routine liquidity event rather than a full exit.

Insider MILLONES PETER J
Role EXECUTIVE VP, GENERAL COUNSEL
Sold 62,500 shs ($10.23M)
Type Security Shares Price Value
Sale Common Stock 20,381 $162.9596 $3.32M
Sale Common Stock 29,399 $163.5799 $4.81M
Sale Common Stock 7,470 $164.6423 $1.23M
Sale Common Stock 5,250 $165.5644 $869K
Holdings After Transaction: Common Stock — 425,075 shares (Direct)
Footnotes (5)
  1. F1. The 10b5-1(c) sales plan was adopted on November 26, 2024.
  2. F2. Represents the weighted average sales price. The range of prices received for the reported transactions was $162.24 - $163.23. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.
  3. F3. Represents the weighted average sales price. The range of prices received for the reported transactions was $163.24 - $164.23. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.
  4. F4. Represents the weighted average sales price. The range of prices received for the reported transactions was $164.24 - $165.23. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.
  5. F5. Represents the weighted average sales price. The range of prices received for the reported transactions was $165.24 - $166.13. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.
Total shares sold 62,500 shares Open-market sales on May 26, 2026
Tranche 1 sale price $165.5644 per share 5,250 shares of common stock, weighted average
Tranche 2 sale price $164.6423 per share 7,470 shares of common stock, weighted average
Tranche 3 sale price $163.5799 per share 29,399 shares of common stock, weighted average
Tranche 4 sale price $162.9596 per share 20,381 shares of common stock, weighted average
Post-transaction holdings 467,194 shares Common stock directly owned after sales
10b5-1 plan adoption date November 26, 2024 Rule 10b5-1(c) sales plan for these trades
Rule 10b5-1(c) sales plan regulatory
"The 10b5-1(c) sales plan was adopted on November 26, 2024."
weighted average sales price financial
"Represents the weighted average sales price. The range of prices received..."
open-market sale financial
"transaction_action: "open-market sale""
An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.
Form 4 regulatory
"INSIDER FILING DATA (Form 4):"
Form 4 is a official document that company insiders, such as executives or major shareholders, file with regulators whenever they buy or sell company shares. It provides transparency about how those with inside knowledge are trading, helping investors see if insiders are confident in the company's prospects or may be selling for personal reasons. This information can influence investor decisions by revealing insiders' perspectives on the company's value.
common stock financial
"security_title: "Common Stock""
Common stock represents ownership shares in a company, giving investors a stake in its success and a say in important decisions through voting rights. It is the most common type of stock traded on markets and can provide income through dividends, as well as potential for value growth. For investors, holding common stock means sharing in the company’s profits and risks.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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FAQ

How many Booking Holdings (BKNG) shares did Peter J. Millones sell?
Peter J. Millones sold a total of 62,500 Booking Holdings common shares. The transactions occurred in four open-market sales on May 26, 2026, each reported with a specific share amount and weighted average sale price range.

At what prices did Booking Holdings (BKNG) executive Peter J. Millones sell shares?
The reported weighted average sale prices ranged from about $162.96 to $165.56 per share. Footnotes disclose narrower price bands for each trade, spanning from $162.24 up to $166.13 across the four separate open-market transactions.

Does the Booking Holdings (BKNG) Form 4 show a pre-planned 10b5-1 trading plan?
Yes. The filing states the Rule 10b5-1(c) sales plan was adopted on November 26, 2024. This indicates the May 26, 2026 stock sales were conducted under a pre-arranged trading plan rather than being decided at the time of sale.

How many Booking Holdings (BKNG) shares does Peter J. Millones hold after the sales?
After the reported transactions, Peter J. Millones directly owns 467,194 shares of Booking Holdings common stock. This post-transaction holding shows he retains a substantial equity position even after selling the 62,500 shares disclosed.

What role does Peter J. Millones hold at Booking Holdings (BKNG)?
Peter J. Millones is identified as executive vice president and general counsel of Booking Holdings. This senior legal and executive position means his equity transactions are reported on Form 4 as insider trades under U.S. securities regulations.

Were the Booking Holdings (BKNG) shares sold in open-market transactions?
Yes. Each transaction is coded “S” and described as an open-market or private sale of common stock. The Form 4 lists share amounts, weighted average prices, and price ranges for these sales executed on May 26, 2026.
SEC Form 4
FORM 4UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number:3235-0287
Estimated average burden
hours per response:0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
MILLONES PETER J
(Last)(First)(Middle)
BOOKING HOLDINGS INC.
800 CONNECTICUT AVENUE
(Street)
NORWALK CONNECTICUT 06854
(City)(State)(Zip)
UNITED STATES
(Country)		2. Issuer Name and Ticker or Trading Symbol
Booking Holdings Inc. [ BKNG ] 		5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director10% Owner
XOfficer (give title below)Other (specify below)
EXECUTIVE VP, GENERAL COUNSEL
2a. Foreign Trading Symbol
3. Date of Earliest Transaction (Month/Day/Year)
05/26/2026		6. Individual or Joint/Group Filing (Check Applicable Line)
XForm filed by One Reporting Person
Form filed by More than One Reporting Person
4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year)2A. Deemed Execution Date, if any (Month/Day/Year)3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeVAmount(A) or (D)Price
Common Stock(1)(2)05/26/2026S20,381D$162.9596467,194D
Common Stock(1)(3)05/26/2026S29,399D$163.5799437,795D
Common Stock(1)(4)05/26/2026S7,470D$164.6423430,325D
Common Stock(1)(5)05/26/2026S5,250D$165.5644425,075D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year)3A. Deemed Execution Date, if any (Month/Day/Year)4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year)7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeV(A)(D)Date ExercisableExpiration DateTitleAmount or Number of Shares
Explanation of Responses:
1. The 10b5-1(c) sales plan was adopted on November 26, 2024.
2. Represents the weighted average sales price. The range of prices received for the reported transactions was $162.24 - $163.23. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.
3. Represents the weighted average sales price. The range of prices received for the reported transactions was $163.24 - $164.23. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.
4. Represents the weighted average sales price. The range of prices received for the reported transactions was $164.24 - $165.23. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.
5. Represents the weighted average sales price. The range of prices received for the reported transactions was $165.24 - $166.13. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.
/s/ Vijay Iyer, Attorney-in-Fact05/27/2026
** Signature of Reporting PersonDate
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

Source: View Original Filing on SEC EDGAR