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Whitney Wolfe Herd and Beehive Disclose 1.6M+ BMBL Share Dispositions

Filing Impact
(Very High)
Filing Sentiment
(Very Negative)
Form Type
4

Rhea-AI Filing Summary

Whitney Wolfe Herd and related entity Beehive Holdings III, LP reported multiple transactions in Bumble Inc. (BMBL) on 08/13/2025. The filing shows an exchange of 1,000,000 common units of Buzz Holdings L.P. into 1,000,000 shares of Class A common stock and two sales at $6.26 per share: 1,000,000 shares and 365,116 shares. The filing records dispositions totaling 1,598,258 shares and indicates remaining reported beneficial holdings in several lines, including 21,230,911 Class A shares held indirectly via Beehive Holdings and smaller amounts held by the reporting person, spouse, and a trust. Footnotes state the sales were for personal tax and estate planning and that the exchange rights for Buzz units are one-for-one and do not expire.

Positive

  • Exchange rights for Buzz Holdings L.P. common units into BMBL Class A shares are one-for-one and do not expire
  • The filing discloses that sales were effected for personal tax and estate planning, providing an explicit stated purpose

Negative

  • Large insider dispositions reported: 1,000,000 shares sold at $6.26 and 365,116 shares sold at $6.26
  • Total reported dispositions listed as 1,598,258 Class A shares, which materially reduces reported insider-held shares available on those lines

Insights

TL;DR Significant insider sales of BMBL shares on 08/13/2025; proceeds used for tax and estate planning per filing.

The Form 4 discloses material dispositions: a reported sale of 1,000,000 Class A shares at $6.26 and an additional sale of 365,116 shares at $6.26, plus a separate 1,000,000-share exchange from Buzz Holdings units into Class A stock. These transactions reduce insider-held liquid equity and increase public float. The filing explicitly states the sales were effected for personal tax and estate planning, which is a common non-operational reason for insider sales. From an investor-impact perspective, large insider sales can be perceived negatively, though the stated purpose mitigates direct corporate implications.

TL;DR Reporting shows structured ownership via Beehive Holdings and non-expiring exchange rights; large sales disclosed with stated non-business purpose.

The filing clarifies ownership: securities are held directly by Beehive Holdings III, LP with the reporting person as sole member of the GP, and certain shares are held by the reporting person's spouse or a spouse-trust. Footnotes confirm exchange rights for Buzz Holdings L.P. units are one-for-one and do not expire. The disclosure includes signatures by an attorney-in-fact dated 08/15/2025. Governance-wise, the filing provides appropriate attribution and reasoning for the sales (tax and estate planning), and the reporting appears procedurally complete.

SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Herd Whitney Wolfe

(Last) (First) (Middle)
C/O BUMBLE INC. 1105 WEST 41ST STREET

(Street)
AUSTIN TX 78756

(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
Bumble Inc. [ BMBL ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
X Director X 10% Owner
X Officer (give title below) Other (specify below)
Chief Executive Officer
3. Date of Earliest Transaction (Month/Day/Year)
08/13/2025
4. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
Form filed by One Reporting Person
X Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Class A Common Stock 08/13/2025 C(1) 1,000,000 A (1) 1,000,000 I See footnote(2)
Class A Common Stock 08/13/2025 S(3) 1,000,000 D $6.26 0 I See footnote(2)
Class A Common Stock 08/13/2025 S(3) 365,116 D $6.26 100,000 I See footnote(4)
Class A Common Stock 1,598,258 D
Class A Common Stock 23,255 I See footnote(5)
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Common Units of Buzz Holdings L.P. (1) 08/13/2025 C(1) 1,000,000 (1) (1) Class A Common Stock 1,000,000 $0 21,230,911 I See footnote(2)
1. Name and Address of Reporting Person*
Herd Whitney Wolfe

(Last) (First) (Middle)
C/O BUMBLE INC. 1105 WEST 41ST STREET

(Street)
AUSTIN TX 78756

(City) (State) (Zip)

Relationship of Reporting Person(s) to Issuer
X Director X 10% Owner
X Officer (give title below) Other (specify below)
Chief Executive Officer
1. Name and Address of Reporting Person*
Beehive Holdings III, LP

(Last) (First) (Middle)
C/O BUMBLE INC.
1105 WEST 41ST STREET

(Street)
AUSTIN TX 78756

(City) (State) (Zip)

Relationship of Reporting Person(s) to Issuer
Director X 10% Owner
Officer (give title below) Other (specify below)
Explanation of Responses:
1. Pursuant to the terms of an exchange agreement, dated as of February 10, 2021, common units of Buzz Holdings L.P. held by the Reporting Persons are exchangeable for shares of the Issuer's Class A common stock on a one-for-one basis. These exchange rights do not expire.
2. These securities are held directly by Beehive Holdings III, LP. The general partner of Beehive Holdings III, LP is Beehive Holdings Management III, LLC. The Reporting Person is the sole member of Beehive Holdings Management III, LLC.
3. The sales reported in this Form 4 were effected for personal tax and estate planning purposes.
4. These securities are held by the Reporting Person's spouse.
5. These securities are held by a trust of which the Reporting Person's spouse is the trustee.
Remarks:
/s/ Matthew Morgeson, Attorney-in-Fact for Whitney Wolfe Herd 08/15/2025
BEEHIVE HOLDINGS III, LP, By: Beehive Holdings Management III, LLC, its GP, By: /s/ Matthew Morgeson, Attorney-in-Fact for Whitney Wolfe Herd as Sole Member 08/15/2025
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

Who filed the Form 4 for BMBL?

The Form 4 was filed by Whitney Wolfe Herd and Beehive Holdings III, LP as reporting persons.

What transactions were reported on 08/13/2025 in the BMBL Form 4?

The filing reports an exchange of 1,000,000 Buzz Holdings common units into 1,000,000 Class A shares and sales of 1,000,000 and 365,116 Class A shares at $6.26 per share.

Why were the shares sold according to the filing?

Footnote in the Form 4 states the sales were effected for personal tax and estate planning purposes.

How many Class A shares does Beehive Holdings report as beneficially owned after the transaction?

The filing indicates 21,230,911 Class A shares are held indirectly via Beehive Holdings in the derivative/table footnote line.

When was the Form 4 signed?

Signatures on the filing are dated 08/15/2025, including signature by an attorney-in-fact for Whitney Wolfe Herd.
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