[Form 4] Broadridge Financial Solutions Inc Insider Trading Activity

Rhea-AI Filing Summary

Broadridge Financial Solutions, Inc. (BR) – Form 4 insider filing

On 2 July 2025, non-employee director Brett Keller received two automatic awards of Broadridge Deferred Stock Units (DSUs) under the company’s 2018 Omnibus Award Plan:

• 31 DSUs credited as a dividend equivalent on previously issued director DSUs.
• 14 DSUs credited in lieu of cash within the Director Deferred Compensation Program.

The DSUs vest immediately and will convert into an equal number of common shares only after Keller’s separation from the Board. Following these transactions, Keller’s direct beneficial ownership stands at 15,885 BR shares. No cash consideration was paid (transaction price recorded as $0.00).

The filing represents a routine, non-cash adjustment tied to dividend reinvestment and has no direct impact on Broadridge’s share count, earnings, or cash flow.

Positive

• Director equity alignment: Additional DSUs modestly increase insider ownership, reinforcing alignment with shareholder interests.

Negative

• None.

Insights

Corporate Governance Analyst

TL;DR – Routine dividend-equivalent DSU accrual; negligible financial impact.

The Form 4 documents automatic crediting of 45 DSUs (≈US$8k at current prices) to Director Brett Keller. Such accruals align director compensation with shareholder returns but do not constitute open-market buying or signal a valuation view. Keller now controls 15,885 shares—roughly 0.013 % of outstanding stock—leaving governance and ownership structure essentially unchanged. From a governance standpoint, continued equity accumulation supports board–shareholder alignment yet remains immaterial to market valuation, liquidity, or control dynamics.

Portfolio Manager

TL;DR – Insignificant insider activity; hold/valuation thesis unchanged.

Because the DSUs derive from dividend equivalents and deferred fees, they neither reflect opportunistic buying nor forecast operating trends. The 45-share increase (~0.28 % of Keller’s stake) does not alter supply-demand dynamics or signal confidence beyond normal course director compensation. The event is therefore not impactful for portfolio positioning or expected return assumptions on BR.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

keller brett

(Last) (First) (Middle)

5 DAKOTA DRIVE

(Street)

LAKE SUCCESS NY 11042

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
BROADRIDGE FINANCIAL SOLUTIONS, INC. [ BR ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
	Officer (give title below)		Other (specify below)

3. Date of Earliest Transaction (Month/Day/Year)
07/02/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	07/02/2025		A		31(1)	A	$0.0000	15,871	D
Common Stock	07/02/2025		A		14(2)	A	$0.0000	15,885	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. The reported transaction reflects the award of additional Deferred Stock Units under Broadridge's 2018 Omnibus Award Plan in connection with the payment of Broadridge's regular quarterly dividend on the common stock underlying the Deferred Stock Units previously issued. This amount represents a like number of shares of Broadridge common stock. The Deferred Stock Units vest in full upon grant and will settle in shares of Broadridge common stock upon the director's separation from service with Broadridge.

2. The reported transaction reflects the award of additional Deferred Stock Units under Broadridge's 2018 Omnibus Award Plan in connection with the payment of Broadridge's regular quarterly dividend on the common stock underlying the Deferred Stock Units previously issued in lieu of cash compensation under the Director Deferred Compensation Program (the "DCUs"). This amount represents a like number of shares of Broadridge common stock. The DCUs vest in full upon grant and will settle in shares of Broadridge common stock commencing with the director's separation from service with Broadridge.

	Maria Allen, Power of Attorney	07/03/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

How many Broadridge (BR) shares did Director Brett Keller acquire on 2 July 2025?

He was awarded 45 Deferred Stock Units in total (31 + 14).

What is Brett Keller’s total beneficial ownership in BR after the transaction?

He now beneficially owns 15,885 shares of Broadridge common stock.

Did the director pay any cash for the acquired shares?

No. The DSUs were credited at $0.00 per share as dividend-equivalent grants.

When will the Deferred Stock Units settle into common shares?

The DSUs will convert into BR shares upon the director’s separation from service.

Does this Form 4 indicate open-market insider buying at Broadridge?

No. The filing reflects automatic DSU credits, not open-market purchases.