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BuzzFeed (BZFD) director Gregory Coleman awarded new RSU grants

Filing Impact
(Neutral)
Filing Sentiment
(Neutral)
Form Type
4

Rhea-AI Filing Summary

COLEMAN GREGORY reported acquisition or exercise transactions in this Form 4 filing.

BuzzFeed, Inc. director Gregory Coleman reported receiving new equity awards. On February 12, 2026, he was granted 46,565 restricted stock units and a separate grant of 139,697 restricted stock units, each representing one share of BuzzFeed Class A common stock if they vest.

The 46,565-unit grant vests 50% on May 12, 2026 and 50% on August 12, 2026. The 139,697-unit grant vests in equal quarters on the first of each March, June, September, and December, and all units either vest or are cancelled with no expiration date.

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SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
COLEMAN GREGORY

(Last) (First) (Middle)
C/O BUZZFEED, INC.
50 W. 23RD STREET, 6TH FLOOR

(Street)
NEW YORK NY 10010

(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
BuzzFeed, Inc. [ BZFD ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
X Director 10% Owner
Officer (give title below) Other (specify below)
3. Date of Earliest Transaction (Month/Day/Year)
02/12/2026
4. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Restricted Stock Units (1) 02/12/2026 A 46,565 (2) (3) Class A Common Stock 46,565 $0 46,565 D
Restricted Stock Units (1) 02/12/2026 A 139,697 (4) (3) Class A Common Stock 139,697 $0 139,697 D
Explanation of Responses:
1. Each restricted stock unit ("RSU") represents a contingent right to receive one share of the Issuer's Class A common stock, subject to the Reporting Person's continued status as a service provider to the Issuer.
2. The RSU grant vests as follows: 1/2 of the total award vests on May 12, 2026 and 1/2 of the total award vests on August 12, 2026.
3. These RSUs do not expire; they either vest or are cancelled prior to the vesting date.
4. The RSU grant vests ratably as to 1/4 of the award on the 1st of each March, June, September and December thereafter.
Remarks:
/s/ Heather Flores-Ricks, as Attorney-in-Fact for Gregory Coleman 02/13/2026
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What insider transaction did BuzzFeed (BZFD) director Gregory Coleman report?

Gregory Coleman reported receiving grants of restricted stock units in BuzzFeed Class A common stock. One grant covers 46,565 units and another covers 139,697 units, both awarded on February 12, 2026, as equity compensation subject to future vesting conditions.

How many restricted stock units did Gregory Coleman receive from BuzzFeed (BZFD)?

Gregory Coleman received two restricted stock unit awards: 46,565 units and 139,697 units. Each unit represents a contingent right to one share of BuzzFeed Class A common stock, subject to his continued service and the specific vesting schedules described in the filing footnotes.

When do Gregory Coleman’s 46,565 BuzzFeed (BZFD) RSUs vest?

The 46,565 restricted stock units vest in two equal installments. Half of the total award vests on May 12, 2026, and the remaining half vests on August 12, 2026, provided Gregory Coleman continues as a service provider to BuzzFeed through those dates.

What is the vesting schedule for Gregory Coleman’s 139,697 BuzzFeed (BZFD) RSUs?

The 139,697 restricted stock units vest in four equal parts. Vesting occurs ratably as to one-quarter of the award on the first day of each March, June, September, and December, as long as Gregory Coleman maintains his service relationship with BuzzFeed.

Do Gregory Coleman’s BuzzFeed (BZFD) RSUs expire if they do not vest?

The filing states that these restricted stock units do not have a traditional expiration date. Instead, the units either vest on the specified vesting dates or are cancelled beforehand if vesting conditions, including continued service, are not satisfied.

What does each restricted stock unit granted to Gregory Coleman by BuzzFeed (BZFD) represent?

Each restricted stock unit represents a contingent right to receive one share of BuzzFeed’s Class A common stock. Actual delivery of shares depends on the units vesting and Gregory Coleman remaining a service provider to BuzzFeed through the applicable vesting dates.
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