UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549
FORM 6-K
REPORT OF FOREIGN PRIVATE ISSUER
PURSUANT TO RULE 13a-16 OR 15d-16
UNDER THE SECURITIES EXCHANGE ACT OF 1934
For the month of November 2025
Commission File Number: 001-37385
Baozun Inc.
No. 1-9, Lane 510, West Jiangchang Road
Shanghai 200436
The People’s Republic of China
(Address of principal executive office)
Indicate by check mark whether the registrant files or will file annual
reports under cover of Form 20-F or Form 40-F.
Form 20-F
x Form 40-F ¨
INFORMATION CONTAINED
IN THIS FORM 6-K REPORT
Press Release – Third Quarter
2025 Unaudited Financial Results
Attached to this report on Form 6-K
as Exhibit 99.1 is a copy of the press release of the Company dated November 25, 2025, titled “Baozun Announces Third
Quarter 2025 Unaudited Financial Results”.
Director Resignation
OKADA SATOSHI has resigned as a member
of Baozun Inc. (the “Company”)’s Board of Directors, effective as of December 31, 2025. Mr. OKADA SATOSHI’s
resignation was not the result of any dispute or disagreement with the Company or the Company’s Board of Directors.
SIGNATURES
Pursuant to the requirements
of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto
duly authorized.
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Baozun Inc. |
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By: |
/s/ Catherine Yanjie Zhu |
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Name: |
Catherine Yanjie Zhu |
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Title: |
Chief Financial Officer |
Date: November 25, 2025
Exhibit Index
| Exhibit 99.1 — Press Release |
Safe Harbor Statement
This announcement contains forward-looking statements. These statements
are made under the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking
statements can be identified by terminology such as “will,” “expects,” “anticipates,” “aims,”
“future,” “intends,” “plans,” “believes,” “estimates,” “confident,”
“potential,” “continues,” “ongoing,” “targets,” “guidance,” “going forward,”
“outlook” or other similar expressions. Statements that are not historical facts, including but not limited to statements
about Baozun’s beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties.
A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but
not limited to Baozun’s filings with the United States Securities and Exchange Commission and its announcements, notices or other
documents published on the website of The Stock Exchange of Hong Kong Limited. All information provided in this announcement is as of
the date hereof and is based on assumptions that Baozun believes to be reasonable as of this date, and Baozun undertakes no obligation
to update such information, except as required under applicable law.
