STOCK TITAN

Cheche Group (NASDAQ: CCG) CEO eyes share purchases and expands AI NEV pricing platform

Filing Impact
(Neutral)
Filing Sentiment
(Neutral)
Form Type
6-K

Rhea-AI Filing Summary

Cheche Group Inc. filed a Form 6-K highlighting two developments. Founder and CEO Lei Zhang has expressed a non-binding intent to buy Cheche’s ordinary shares using his personal funds via open-market or privately negotiated transactions, potentially under a Rule 10b5-1 trading plan and in line with insider-trading rules. The company also notes it achieved full-year profitability in 2025 and has commercially launched an AI large model-driven intelligent connected vehicle pricing product that currently covers about 20 million new energy vehicles through collaborations with 18 major automakers. Management frames the intended share purchases as reflecting long-term confidence in Cheche’s technology-led growth model and its position in China’s auto insurance and InsurTech market.

Positive

  • Achieved full-year profitability in 2025: Management highlights that Cheche reached full-year profitability in 2025, indicating a meaningful financial milestone for its auto insurance technology platform.
  • Commercial launch of AI pricing product for NEVs: The company has launched an AI large model-driven intelligent connected vehicle pricing product covering about 20 million NEVs through collaborations with 18 major automakers, expanding its technology and market reach.
  • CEO intent to increase personal stake: Founder and CEO Lei Zhang’s stated intention to purchase shares with personal funds signals management’s confidence and closer alignment with shareholders, even though it is not a binding commitment.

Negative

  • None.

Insights

CEO’s intended share purchases and AI product launch signal confidence and strategic focus on China’s NEV insurance market.

Cheche discloses that its CEO, Lei Zhang, intends to use personal funds to buy company shares, either in the open market or via private transactions, potentially under a Rule 10b5-1 plan. While non-binding, this type of insider intent often reflects alignment with shareholders and confidence in the company’s outlook.

The filing also reiterates that Cheche achieved full-year profitability in 2025 and has launched an AI large model-driven intelligent connected vehicle pricing product. This technology targets roughly 20 million new energy vehicles in China through partnerships with 18 major automakers, positioning Cheche within a large, data-rich insurance segment.

Future company reports and SEC filings will be important to see how many shares the CEO actually acquires and how quickly the AI pricing platform scales across the NEV market. Execution on commercialization and maintaining profitability will be key to sustaining the strategic narrative described here.

Full-year result Profitability achieved in 2025 Company states it reached full-year profitability in 2025
NEVs targeted 20 million NEVs AI pricing product coverage in China’s NEV market
Automaker partners 18 major automakers Collaborations for AI vehicle pricing product
Branch network Around 108 branches Licensed to distribute insurance in China
Geographic coverage 25 provinces/regions/municipalities Areas where Cheche can distribute insurance
Rule 10b5-1 regulatory
"may be made pursuant to a pre-established trading plan under Rule 10b5-1 of the Securities Exchange Act of 1934"
Rule 10b5-1 is a regulation that allows company insiders to buy or sell their shares at predetermined times, even if they have access to non-public information. It acts like setting a schedule in advance for transactions, helping prevent accusations of unfair trading. This rule provides a way for insiders to plan trades transparently, giving investors confidence that these transactions are not based on hidden information.
forward-looking statements regulatory
"This press release includes “forward-looking statements” within the meaning of the “safe harbor” provisions"
Forward-looking statements are predictions or plans that companies share about what they expect to happen in the future, like estimating sales or profits. They matter because they help investors understand a company's outlook, but since they are based on guesses and assumptions, they can sometimes be wrong.
intelligent connected vehicle pricing product technical
"announced the official launch of its proprietary, AI large model-driven intelligent connected vehicle pricing product"
new energy vehicles (NEVs) technical
"pricing product, which now covers 20 million new energy vehicles (NEVs)"
Vehicles powered partly or entirely by non‑traditional fuels or electricity, including battery-electric cars, plug‑in hybrids, and hydrogen fuel‑cell models; they replace or reduce dependence on gasoline and diesel. Investors care because demand, government rules, battery costs, and charging infrastructure drive sales, margins and supply‑chain risks — like switching from film to digital cameras reshaping industries and who wins or loses financially.
precision risk engineering financial
"propelling the transition toward precision risk engineering and highly granular risk management"
insurance SaaS solutions financial
"offers a full suite of services and products for digital insurance transactions and insurance SaaS solutions in China"

 

 

 

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

 

FORM 6-K

 

REPORT OF FOREIGN PRIVATE ISSUER

PURSUANT TO RULE 13a-16 OR 15d-16

OF THE SECURITIES EXCHANGE ACT OF 1934

 

For the month of May 2026

 

Commission File Number 001-41801

 

Cheche Group Inc.

 

8/F, Desheng Hopson Fortune Plaza

13-1 Deshengmenwai Avenue

Xicheng District, Beijing 100088, China

(Address of principal executive offices)

 

Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F.

 

Form 20-F ☒ Form 40-F ☐

 

 

 

 

 

 

SIGNATURE

 

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

 

  Dated: May 28, 2026
     
  By: /s/ Lei ZHANG
  Name:  Lei ZHANG
  Title: Chief Executive Officer and Director

 

 

 

 

EXHIBIT INDEX

 

Exhibit Number   Description
99.1   Press Release
99.2   Press Release

 

 

 

Exhibit 99.1

 

Cheche Group Inc. Announces Notice of Intent by Founder and CEO Lei Zhang to Purchase Company Shares

 

BEIJING, China – May 28, 2026 – Cheche Group Inc. (NASDAQ: CCG) (“Cheche” or the “Company”), China’s leading auto insurance technology platform, today announced that its Founder and Chief Executive Officer, Mr. Lei Zhang, has expressed his intention to purchase the Company’s ordinary shares using personal funds.

 

These purchases demonstrate the CEO’s long-term confidence in the Company’s growth strategy, fundamental value, and operational execution capabilities. Mr. Zhang will execute all purchases in the open market at prevailing market prices or through privately negotiated transactions, in strict compliance with applicable federal securities laws, including Rule 10b-5, and may be made pursuant to a pre-established trading plan under Rule 10b5-1 of the Securities Exchange Act of 1934, as amended, —as well as the Company’s internal insider trading compliance policies.

 

The ultimate implementation, timing, volume, and aggregate value of the proposed purchases will be determined at the CEO’s discretion and remain subject to market conditions, capital allocation priorities, regulatory compliance frameworks, and applicable corporate trading windows and blackout periods. This announcement reflects current management intent and does not constitute a legally binding commitment or obligation to purchase, sell, or modify any securities transaction.

 

The Company will disclose any executed transactions through Form 4 filings and, if applicable, amendments to Schedules 13D or 13G filed with the U.S. Securities and Exchange Commission, in accordance with regulatory deadlines.

 

“Cheche Group reached a significant milestone by achieving full-year profitability in 2025,” said Mr. Lei Zhang, Founder and Chief Executive Officer of Cheche Group. “Furthermore, we have successfully launched our proprietary, AI large model-driven intelligent connected vehicle pricing product, which now covers 20 million new energy vehicles (NEVs). Through our collaboration with 18 major automakers, we have pioneered highly precise, customized pricing models (‘one profile for each individual’), effectively reshaping the traditional auto insurance operating landscape. The realization of full profitability, combined with the successful commercialization of our AI products, reinforces management’s firm conviction in our growth model. This personal intent to increase my equity stake reflects my deep alignment with our shareholders and my absolute confidence in Cheche’s long-term value proposition.”

 

 
 

 

Safe Harbor Statements

 

This press release includes “forward-looking statements” within the meaning of the “safe harbor” provisions of the United States Private Securities Litigation Reform Act of 1995. Forward-looking statements may be identified by the use of words such as “estimate,” “plan,” “project,” “forecast,” “intend,” “will,” “expect,” “anticipate,” “believe,” “seek,” “target” or other similar expressions that predict or indicate future events or trends or that are not statements of historical matters. These forward-looking statements also include, but are not limited to, statements regarding existing and new partnerships and customer relationships, projections, estimation, and forecasts of revenue and other financial and performance metrics, projections of market opportunity and expectations, the Company’s ability to scale and grow its business, the Company’s advantages and expected growth, and its ability to source and retain talent, as applicable. These statements are based on various assumptions, whether or not identified in this press release, and on the current expectations of the Company’s management, and are not predictions of actual performance. These statements involve risks, uncertainties, and other factors that may cause the Company’s actual results, levels of activity, performance, or achievements to materially differ from those expressed or implied by these forward-looking statements. Further information regarding these and other risks, uncertainties, or factors is included in the Company’s filings with the U.S. Securities and Exchange Commission. Although the Company believes that it has a reasonable basis for each forward-looking statement contained in this press release, the Company cautions you that these statements are based on a combination of facts and factors currently known and projections of the future, which are inherently uncertain. The forward-looking statements in this press release represent the views of the Company as of the date of this press release. Subsequent events and developments may cause those views to change. Except as may be required by law, the Company does not undertake any duty to update these forward-looking statements.

 

About Cheche Group Inc.

 

Established in 2014 and headquartered in Beijing, China, Cheche is a leading auto insurance technology platform with a nationwide network of around 108 branches licensed to distribute insurance policies across 25 provinces, autonomous regions, and municipalities in China. Capitalizing on its leading position in auto insurance transaction services, Cheche has evolved into a comprehensive, data-driven technology platform that offers a full suite of services and products for digital insurance transactions and insurance SaaS solutions in China. Learn more at https://www.chechegroup.com/en.

 

Cheche Group Inc.:

 

IR@chechegroup.com

 

Crocker Coulson

crocker.coulson@aummedia.org

(646) 652-7185

 

 

 

 

Exhibit 99.2

 

Cheche Group Launches AI Large Model-Driven Intelligent Connected Vehicle Pricing Product, Solidifying its Market Position

 

BEIJING, China – May 28, 2026 – Cheche Group Inc. (NASDAQ: CCG) (“Cheche” or the “Company”), China’s leading auto insurance technology platform, today announced the official launch of its proprietary, AI large model-driven intelligent connected vehicle pricing product.

 

Targeting China’s expanding market of approximately 20 million intelligent connected new energy vehicles (NEVs), the platform utilizes advanced machine learning and multi-dimensional data analytics. By analyzing real-time driving behavior, usage patterns, and localized risk scenarios, the technology delivers precise, personalized insurance pricing tailored to individual drivers.

 

Strategic Highlights:

 

Advancing Industry Value: This roll-out contributes directly to the broader automotive insurance sector by propelling the transition toward precision risk engineering and highly granular risk management.
   
Enhancing Long-Term Competitiveness: By successfully commercializing advanced AI applications for a large-scale NEV market, Cheche strengthens its unique business model and core competitive positioning within the InsurTech ecosystem.
   
Addressing High-Growth Market Segment: Positioned at the intersection of AI innovations and China’s 20-million-strong NEV market, this product expands Cheche’s addressable commercial opportunities.

 

“Our AI large model-driven intelligent connected vehicle pricing product represents a meaningful evolution in auto insurance,” said Mr. Lei Zhang, Founder and Chief Executive Officer of Cheche Group. “By unlocking the value of multi-dimensional vehicle data, we aim to provide consumer-centric, personalized pricing for NEV owners while equipping our ecosystem partners with sophisticated analytical tools designed for the digital era.”

 

Safe Harbor Statements

 

This press release includes “forward-looking statements” within the meaning of the “safe harbor” provisions of the United States Private Securities Litigation Reform Act of 1995. Forward-looking statements may be identified by the use of words such as “estimate,” “plan,” “project,” “forecast,” “intend,” “will,” “expect,” “anticipate,” “believe,” “seek,” “target” or other similar expressions that predict or indicate future events or trends or that are not statements of historical matters. These forward-looking statements also include, but are not limited to, statements regarding existing and new partnerships and customer relationships, projections, estimation, and forecasts of revenue and other financial and performance metrics, projections of market opportunity and expectations, the Company’s ability to scale and grow its business, the Company’s advantages and expected growth, and its ability to source and retain talent, as applicable. These statements are based on various assumptions, whether or not identified in this press release, and on the current expectations of the Company’s management, and are not predictions of actual performance. These statements involve risks, uncertainties, and other factors that may cause the Company’s actual results, levels of activity, performance, or achievements to materially differ from those expressed or implied by these forward-looking statements. Further information regarding these and other risks, uncertainties, or factors is included in the Company’s filings with the U.S. Securities and Exchange Commission. Although the Company believes that it has a reasonable basis for each forward-looking statement contained in this press release, the Company cautions you that these statements are based on a combination of facts and factors currently known and projections of the future, which are inherently uncertain. The forward-looking statements in this press release represent the views of the Company as of the date of this press release. Subsequent events and developments may cause those views to change. Except as may be required by law, the Company does not undertake any duty to update these forward-looking statements.

 

About Cheche Group Inc.

 

Established in 2014 and headquartered in Beijing, China, Cheche is a leading auto insurance technology platform with a nationwide network of around 108 branches licensed to distribute insurance policies across 25 provinces, autonomous regions, and municipalities in China. Capitalizing on its leading position in auto insurance transaction services, Cheche has evolved into a comprehensive, data-driven technology platform that offers a full suite of services and products for digital insurance transactions and insurance SaaS solutions in China. Learn more at https://www.chechegroup.com/en.

 

Cheche Group Inc.:

 

IR@chechegroup.com

 

Crocker Coulson

crocker.coulson@aummedia.org

(646) 652-7185

 

 

 

FAQ

What did Cheche Group Inc. (CCG) disclose in its latest Form 6-K?

Cheche Group’s Form 6-K announces CEO Lei Zhang’s non-binding intent to buy company shares with personal funds and highlights 2025 full-year profitability and the launch of an AI-driven NEV insurance pricing product, underscoring its technology-focused growth strategy in China’s auto insurance market.

What is Cheche Group Inc. CEO Lei Zhang’s plan to purchase CCG shares?

Lei Zhang has expressed an intention, using personal funds, to purchase Cheche’s ordinary shares via open-market or privately negotiated transactions. These transactions may occur under a Rule 10b5-1 trading plan and must follow federal securities laws and company insider-trading policies, with details later reported in regulatory filings.

Did Cheche Group Inc. report profitability in this Form 6-K filing?

Yes. Cheche states it achieved full-year profitability in 2025. Management links this milestone with the successful commercialization of its AI-based insurance products, presenting profitability as validation of its business model within China’s auto insurance technology and InsurTech ecosystem.

What AI product did Cheche Group Inc. (CCG) launch for the NEV market?

Cheche launched an AI large model-driven intelligent connected vehicle pricing product targeting about 20 million intelligent connected new energy vehicles in China. It uses machine learning and multi-dimensional driving data to deliver personalized insurance pricing tailored to individual drivers’ risk profiles and usage patterns.

How many automakers and NEVs are covered by Cheche Group’s new AI pricing platform?

The AI-driven pricing product is deployed through collaborations with 18 major automakers and currently covers roughly 20 million new energy vehicles. This reach positions Cheche in a large, growing segment of China’s auto market and supports its insurance technology and SaaS strategy.

What is Cheche Group Inc.’s business footprint in China according to the filing?

Cheche describes itself as a leading auto insurance technology platform with about 108 branches licensed to distribute insurance across 25 provinces, autonomous regions, and municipalities. It provides digital insurance transaction services and insurance SaaS solutions across this nationwide network.

Filing Exhibits & Attachments

2 documents