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Celsius Holdings (NASDAQ: CELH) Q1 revenue surges to $783M

Filing Impact
(High)
Filing Sentiment
(Neutral)
Form Type
8-K

Rhea-AI Filing Summary

Celsius Holdings reported a very strong first quarter of 2026, driven by acquisitions and continued brand growth. Revenue rose to $782.6 million from $329.3 million, a 138% increase, with North America contributing $747.3 million and international revenue $35.3 million.

Net income grew to $110.1 million from $44.4 million, and diluted EPS doubled to $0.33. Adjusted EBITDA increased to $195.5 million, a 25.0% margin. CELSIUS brand revenue grew about 6%, while newly acquired Alani Nu and Rockstar Energy added $368.1 million and $66.6 million of sales. Gross margin declined to 48.3% from 52.3% as these brands currently carry lower margins, though management highlighted ongoing cost and mix initiatives. The company repurchased approximately $24.1 million of shares and ended the quarter with $549.2 million of cash and cash equivalents.

Positive

  • Revenue and profit inflection: Q1 2026 revenue rose 138% year over year to $782.6 million, net income grew 148% to $110.1 million, and Adjusted EBITDA increased 181% to $195.5 million with a 25.0% margin.
  • Category share and portfolio growth: The company reached an approximate 20.9% dollar share of the U.S. RTD energy category, with the portfolio contributing 45% of zero-sugar U.S. energy category growth and Alani Nu retail sales up 100%.
  • Operating leverage and capital return: SG&A fell from 36.5% to 30.0% of revenue (Adjusted SG&A to 26.4%), while Celsius repurchased about $24.1 million of shares during the quarter.

Negative

  • Gross margin compression: Gross margin declined 400 basis points to 48.3% from 52.3%, reflecting the lower margin profile of the Alani Nu and Rockstar Energy acquisitions.
  • Rockstar brand softness: Rockstar Energy retail sales decreased 13% year over year for the 13-week period ended March 29, 2026, despite its recent acquisition.
  • Material legal costs: Results include $24.6 million of legal settlement costs in Q1 2026, which required non-GAAP adjustments to highlight underlying earnings.

Insights

Q1 2026 shows transformational scale-up with strong profit expansion despite softer gross margin.

Celsius Holdings delivered revenue of $782.6M, up 138% year over year, largely from integrating Alani Nu and Rockstar Energy. Net income more than doubled to $110.1M, while Adjusted EBITDA rose to $195.5M, a 25.0% margin.

Gross margin compressed from 52.3% to 48.3%, reflecting the lower-margin profile of acquired brands and a more complex portfolio. The company notes ongoing initiatives in raw materials, freight, and price-pack architecture intended to support margins across 2026, alongside rising commodity costs.

On the demand side, the portfolio contributed 45% of zero-sugar U.S. energy category growth in the first quarter. Retail sales in tracked U.S. channels grew 29.8%, with CELSIUS up 6%, Alani Nu up 100%, and Rockstar down 13%. Management also deployed $24.1M to share repurchases and finished the quarter with $549.2M in cash, giving flexibility as integration of recent acquisitions continues.

Item 2.02 Results of Operations and Financial Condition Financial
Disclosure of earnings results, typically an earnings press release or preliminary financials.
Item 7.01 Regulation FD Disclosure Disclosure
Material non-public information disclosed under Regulation Fair Disclosure, often investor presentations or guidance.
Item 9.01 Financial Statements and Exhibits Exhibits
Financial statements, pro forma financial information, and exhibit attachments filed with this report.
Revenue $782.6M Q1 2026, up 138% from $329.3M in Q1 2025
Net income $110.1M Q1 2026, up from $44.4M in Q1 2025
Diluted EPS $0.33 Q1 2026 GAAP diluted earnings per share vs $0.15 prior year
Adjusted EBITDA $195.5M Q1 2026 non-GAAP, up from $69.7M in Q1 2025
Gross margin 48.3% Q1 2026 vs 52.3% in Q1 2025, down 400 bps
North America revenue $747.3M Q1 2026, up 144% from $306.5M in Q1 2025
Share repurchases $24.1M Capital returned to shareholders during Q1 2026
Cash and cash equivalents $549.2M Balance as of March 31, 2026
Adjusted EBITDA financial
"Non-GAAP Adjusted EBITDA was $195.5 million in the first quarter of 2026."
Adjusted EBITDA is a way companies measure how much money they make from their core operations, like running a business, by removing certain costs or income that aren’t part of regular business activities. It helps investors see how well a company is doing without distractions from unusual expenses or gains, making it easier to compare companies or track performance over time.
Adjusted diluted earnings per share financial
"Non-GAAP adjusted diluted earnings per share for the first quarter of 2026 was $0.41."
Adjusted diluted earnings per share is the company’s net profit per share after accounting for potential extra shares (from options or convertible securities) and removing one‑time or unusual items so the number reflects ongoing business results. Think of it like timing a runner’s steady pace after excluding a few unexpected stops; it gives investors a clearer view of sustainable profit available to each share. Investors use it to compare companies and judge underlying profitability and valuation without short‑term distortions.
Mezzanine Equity financial
"Mezzanine Equity: Series A convertible preferred stock and Series B convertible preferred stock."
Mezzanine equity is a layer of financing that sits between bank loans and full ownership, combining elements of borrowed money and equity. It often gives lenders higher potential returns in exchange for taking more risk, sometimes with the option to convert into ownership or receive extra payments; think of it as a middle seat that pays more because it’s less secure than front-row debt. Investors watch it because it affects a company’s debt risk, potential dilution of ownership, and expected returns.
contingent consideration financial
"Contingent consideration was $25,000 as of December 31, 2025 and zero at March 31, 2026."
Contingent consideration is an additional payment agreed when one company buys another that will be paid later only if specific future targets are met, such as revenue, profit, or regulatory milestones. It matters to investors because it shifts risk between buyer and seller and affects the acquiring company's future cash flow and reported value — like promising a bonus after results are proven.
RTD energy category financial
"Celsius Holdings held an approximate 20.9% dollar share in the U.S. RTD energy category."
Adjusted SG&A financial
"Non-GAAP Adjusted SG&A was $206.3 million or 26.4% of revenue in Q1 2026."
Selling, General & Administrative (SG&A) expenses are a company’s routine overheads like salaries, rent, marketing and office costs; “adjusted SG&A” removes one-time or unusual items (for example restructuring charges, legal settlements or large noncash stock awards) to show the ongoing cost of running the business. Investors use adjusted SG&A like a cleaned-up household budget to compare underlying efficiency across periods and companies and to judge whether management is controlling recurring expenses.
Revenue $782.6M +138% YoY
Net income $110.1M +148% YoY
Diluted EPS $0.33 +120% YoY
Adjusted EBITDA $195.5M +181% YoY
Gross margin 48.3% -400 bps YoY
FALSE000134176600013417662026-05-072026-05-07

UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 8-K
CURRENT REPORT
Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934

Date of Report (Date of earliest event reported): May 7, 2026
CELSIUS HOLDINGS, INC.
(Exact name of registrant as specified in its charter)

Nevada
001-3461120-2745790
(State or other jurisdiction of incorporation)(Commission File Number)(IRS Employer Identification No.)
2381 NW Executive Center Drive, Boca Raton, Florida
(Address of principal executive offices)
33431
(Zip Code)
Registrant's telephone number, including area code: (561)-276-2239
Not Applicable
(Former name or former address, if changed since last report)
Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions (see General Instruction A.2. below):
Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))
Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))
Securities registered pursuant to Section 12(b) of the Act:
Title of each classTrading Symbol(s)Name of Each Exchange on Which Registered
Common Stock, $0.001 par value per shareCELH
Nasdaq Capital Market
Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§240.12b-2 of this chapter).
Emerging growth company o

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. o



Item 2.02 Results of Operations and Financial Condition.

On May 7, 2026, Celsius Holdings, Inc., a Nevada corporation ("Celsius"), issued an earnings release announcing its financial results for the first quarter ended March 31, 2026 and that Celsius' management team will host a webcast that day at 8:00 a.m. Eastern Time to discuss the financial results with the investment community. A copy of the earnings release is furnished as Exhibit 99.1 to this Current Report on Form 8-K and is incorporated by reference in this Item 2.02.

The webcast may be accessed at https://ir.celsiusholdingsinc.com beginning 15 minutes before the start time.

Item 7.01 Regulation FD Disclosure.

The information furnished pursuant to Item 2.02 of this Current Report on Form 8-K is incorporated by reference in this Item 7.01. In addition, Celsius is providing a first quarter 2026 investor presentation which may be accessed at https://ir.celsiusholdingsinc.com.

The information contained in this Current Report on Form 8-K, including Exhibit 99.1, shall not be deemed “filed” for purposes of Section 18 of the Securities Exchange Act of 1934, as amended (the "Exchange Act"), or otherwise subject to the liabilities of that Section and shall not be deemed incorporated by reference in any filing under the Securities Act of 1933, as amended, or the Exchange Act, except as shall be expressly set forth by specific reference in such a filing.
Item 9.01      Financial Statements and Exhibits.
(d)Exhibits
Exhibit NoDescription
99.1
Press Release, dated May 7, 2026, regarding the Company’s financial results
104Cover Page Interactive Data File (embedded within the Inline XBRL document)






SIGNATURE
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.
CELSIUS HOLDINGS, INC.
Date: May 7, 2026
By:
/s/ John Fieldly
John Fieldly, Chief Executive Officer


celhholdingsblklogoa.jpg

Celsius Holdings Reports First Quarter 2026 Financial Results

Record first quarter revenue of $783 million reflects scale and disciplined growth in fast-growing energy category

Strategic energy leadership and portfolio integration within PepsiCo system better positions company for sustainable growth

Celsius Holdings’ portfolio contributed 45% of the zero-sugar l U.S. energy category’s $800 million growth in the first quarter of 20261

BOCA RATON, Fla., May 7, 2026 — Celsius Holdings, Inc. (Nasdaq: CELH) (“Celsius Holdings” or “the company”) today reported first quarter 2026 financial results.

Summary of First Quarter 2026 Financial Results
Summary Financials1Q 20261Q 2025Change
(Millions except for percentages and EPS)
Revenue$782.6$329.3138%
North America
$747.3$306.5144%
International
$35.3$22.755%
Gross Margin48.3%52.3%-400 BPS
Net Income$110.1$44.4148%
Net Income att. to Common Shareholders$85.1$34.4147%
Diluted EPS$0.33$0.15120%
Adjusted Diluted EPS*
$0.41$0.18128%
Adjusted EBITDA*
$195.5$69.7181%

*The company reports financial results in accordance with generally accepted accounting principles in the United States (“GAAP”), but management believes that disclosure of Adjusted EBITDA and Adjusted Diluted EPS, which are non-GAAP financial measures that management uses to assess our performance, may provide users with additional insights into operating performance. Please see “Use of Non-GAAP Measures” and reconciliations of these non-GAAP measures to the most directly comparable GAAP measures, both of which can be found below.


John Fieldly, Chairman and CEO of Celsius Holdings, said: “The first quarter of 2026 was a defining period for Celsius Holdings as we delivered record first-quarter revenue of $783 million, underscoring the power of our brands and the strength of our growth model. With CELSIUS, Alani Nu, and Rockstar Energy, we’re building a scaled Modern Energy portfolio with distinct roles, recruiting new consumers and expanding consumption occasions. As PepsiCo’s energy category captain in the U.S. and with an aligned commercial strategy, we reached an approximate 20.9% dollar share of the U.S. energy drink category in Q1 2026. With an evolved operating model and our brand integration firmly on track, we are entering 2026 with positive momentum, scale and confidence in our ability to deliver sustainable, long-term shareholder value.”
FINANCIAL AND MARKET HIGHLIGHTS FOR THE FIRST QUARTER OF 2026
For the three months ended March 31, 2026, revenue totaled approximately $782.6 million, compared to $329.3 million for the prior-year period, representing 138% growth. The increase reflected the acquisitions of Alani Nu on April 1, 2025, and Rockstar Energy on August 28, 2025. Alani Nu achieved record sales of approximately $368.1 million in the first quarter of 2026, benefiting from significant ongoing customer demand as well as increased orders from our largest distributor as Alani Nu moved out of its prior distribution system and into the PepsiCo distribution system. Rockstar Energy contributed approximately $66.6 million in revenue in the first
1 Circana Total US MULO+ w/C L13W ended 3/29/2026, RTD Energy.



quarter of 2026. CELSIUS brand revenue increased approximately 6% in the first quarter of 2026 compared to the same period last year.

International revenue totaled $35.3 million for the first quarter of 2026, representing a 55% increase compared to the same period in 2025, driven by growth in the Nordics, and continued momentum in our expansion markets including the UK, Ireland, France, Australia, New Zealand and Benelux.

For the three months ended March 31, 2026, gross profit increased by $205.7 million to $378.1 million from $172.4 million for the prior-year period. Gross profit margin was 48.3% for the three months ended March 31, 2026, compared to 52.3% for the prior-year period.

The change in gross profit margin was driven by the addition of Alani Nu and Rockstar Energy, both of which had a lower margin profile upon acquisition. When compared to the fourth quarter of 2025, underlying raw material COGS improved quarter over quarter as we continue to bring Alani and Rockstar into our purchasing structure, with the COGS write-offs and transition costs from Q4 largely behind us. The underlying initiatives that are anticipated to drive margin expansion across the year — our orbit model, freight structure optimization, raw material alignment, and mix improvement through price-pack architecture continue to progress, offset in part by rising commodity costs.

During the first quarter of 2026, we executed disciplined capital allocation, including approximately $24.1 million of share repurchases, reflecting our confidence in the company’s business and our focus on long-term shareholder value creation.

Selling, general and administrative expenses for the three months ended March 31, 2026, increased $114.3 million, or 95.0%, to $234.6 million from $120.3 million for the prior-year period, representing 30.0% of revenue compared to 36.5% for the same period in 2025. Adjusted selling, general and administrative expenses, which excludes litigation costs and acquisition-related costs, represented 26.4% of revenue in the first quarter of 2026.2

Diluted earnings per share for the first quarter of 2026 was $0.33 compared to $0.15 for the prior-year period. Non-GAAP adjusted diluted earnings per share for the first quarter of 2026 was $0.41 compared to $0.18 for the prior-year period.


Retail Performance
Retail sales of the Celsius Holdings portfolio (CELSIUS, Alani Nu and Rockstar Energy) in U.S. tracked channels (MULO+ w/C) increased 29.8% for the 13-week period ended March 29, 2026.3 Celsius Holdings held an approximate 20.9%3 dollar share in the U.S. RTD energy category for the period.

CELSIUS brand retail sales increased 6% year over year for the 13-week period ended March 29, 20263 and brand CELSIUS held a 9.9% dollar share in the U.S. RTD energy category for the period3.

Alani Nu retail sales increased 100.0% year over year for the 13-week period ended March 29, 2026,3 continuing its category outperformance driven by strong innovation, distribution and adoption by new consumers. The brand held a 9.0% dollar share in the U.S. RTD energy category for the period3. Celsius Holdings acquired the Alani Nu brand on April 1, 2025.

Rockstar Energy retail sales decreased 13% year over year for the 13-week period ended March 29, 20263 and Rockstar Energy held a 2.0% dollar share in the U.S. RTD energy category for the period3. Celsius Holdings acquired the Rockstar Energy brand in the U.S. and Canada on August 28, 2025.

First Quarter Earnings Webcast
Management will host a webcast today, Thursday, May 7, 2026, at 8:00 a.m. ET to discuss the company’s first quarter 2026 financial results with the investment community. Investors are invited to join the webcast accessible from https://ir.celsiusholdingsinc.com. Downloadable files, an audio replay and transcript will be made available on the Celsius Holdings investor relations website.

2 Please see “Use of Non-GAAP Measures”
3 Circana Total US MULO+ w/C L13W ended 3/29/26, RTD Energy



About Celsius Holdings, Inc.
Celsius Holdings, Inc. (Nasdaq: CELH) is a functional beverage company and the owner of energy drink brand CELSIUS®, health and wellness brand Alani Nu® and Rockstar Energy®. Born in fitness and pioneering the rapidly growing, better-for-you, functional beverage category, the company creates and markets leading functional beverage products. For more information, please visit www.celsiusholdingsinc.com.

Contact
Paul Wiseman
Investors: investorrelations@celsius.com
Press: press@celsius.com

Forward-Looking Statements
This press release contains statements by Celsius Holdings, Inc. (“Celsius Holdings”, “we”, “us”, “our” or the “Company”) that are not historical facts and are considered forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements may address, among other things, our prospects, plans, business strategy and expected financial and operational results. You can identify these statements by the use of words such as “anticipate,” “believe,” “could,” “estimate,” “expect,” “intend,” “may,” “should,” “will,” “would”, ”could”, ”project”, ”plan”, “potential”, ”designed”, “seek”, “target”, variations of these terms, the negatives of such terms and similar expressions. These statements are based on certain assumptions that we have made in light of our experience in the industry as well as our perceptions of historical trends, current conditions, expected future developments and other factors we believe are appropriate in these circumstances. These forward-looking statements are based on our current expectations and beliefs concerning future developments and their potential effect on us. You should not rely on forward-looking statements because our actual results may differ materially from those indicated by forward-looking statements as a result of a number of important factors. These factors include, but are not limited to: changes to our commercial agreements with PepsiCo, Inc.; management’s plans and objectives for international expansion and global operations; general economic and business conditions; our business strategy for expanding our presence in our industry; our expectations of revenue; operating costs and profitability; our expectations regarding our strategy and investments; our ability to successfully integrate business that we may acquire, including Alani Nutrition LLC (“Alani Nu”) and Rockstar Energy; our ability to achieve the benefits that we expect to realize as a result of our acquisitions, including Alani Nu and Rockstar Energy; the potential negative impact on our financial condition and results of operations if we fail to achieve the benefits that we expect to realize as a result of our business acquisitions, including Alani Nu and Rockstar Energy; liabilities of the businesses that we acquire that are not known to us; our expectations regarding our business, including market opportunity, consumer demand and our competitive advantage; anticipated trends in our financial condition and results of operation; the impact of competition and technology change; existing and future regulations affecting our business; the Company’s ability to comply with the rules and regulations of the Securities and Exchange Commission (the “SEC”);ongoing and potential litigation matters; the impact of third parties attempting to replicate our product attributes; and those other risks and uncertainties discussed in our most recently filed Annual Report on Form 10-K and in our other reports filed with the Securities and Exchange Commission, including our Quarterly Reports on Form 10-Q and Current Reports on Form 8-K. Forward-looking statements speak only as of the date the statements were made. We do not undertake any obligation to update forward-looking information, except to the extent required by applicable law.














CELSIUS HOLDINGS, INC. - FINANCIAL TABLES
Consolidated Balance Sheets
(In thousands, except per share amounts)



(Unaudited)
March 31, 2026December 31, 2025
ASSETS
Current assets:
Cash and cash equivalents$549,201 $398,866 
Restricted cash— 141,121 
Accounts receivable-net1
832,373 755,499 
Inventories-net364,146 337,698 
Prepaid expenses and other current assets269,086 128,806 
Deferred other costs-current3
49,472 49,164 
Total current assets1,864,2781,811,154
Property, plant and equipment-net96,783 87,910 
Deferred tax assets86,448 96,013 
Other long-term assets45,452 43,434 
Deferred other costs-non-current3
759,081 771,635 
Brands-net1,280,264 1,280,311 
Customer relationships-net105,494 111,604 
Goodwill919,793 917,560 
Total Assets$5,157,593 $5,119,621 
LIABILITIES, MEZZANINE EQUITY AND STOCKHOLDERS’ EQUITY
Current liabilities:
Accounts payable4
$198,225 $137,930 
Accrued expenses5
278,013 230,721 
Income taxes payable64,447 49,612 
Accrued distributor termination fees39,990 264,088 
Accrued promotional allowance6
401,084 307,922 
Contingent consideration— 25,000 
Deferred revenue - current7
26,869 26,988 
Other current liabilities42,705 36,465 
Total current liabilities1,051,333 1,078,726 
Long-term debt668,881 669,926 
Deferred revenue-non-current3
395,279 401,155 
Other long term liabilities31,363 28,372 
Total Liabilities2,146,8562,178,179
Commitment and contingencies
Mezzanine Equity:
Series A convertible preferred stock, $0.001 par value, 1,467 shares issued and outstanding as of both March 31, 2026 and December 31, 2025
852,355 852,355 
Series B convertible preferred stock, $0.001 par value, 390 and 0 shares issued and outstanding as of both March 31, 2026 and December 31, 2025
907,620 907,620 
Stockholders’ Equity:
Common stock, $0.001 par value; 400,000 shares authorized, 258,601 shares issued and 256,549 shares outstanding as of March 31, 2026; and 258,108 shares issued and 256,906 shares outstanding as of December 31, 2025, respectively.
101 101 
Treasury stock, at cost, 2,052 shares and 1,202 shares as of March 31, 2026 and December 31, 2025, respectively
(81,121)(48,226)
Additional paid-in capital1,058,144 1,050,518 
Accumulated other comprehensive income (loss)1,619 3,162 
Retained earnings272,019 175,912 
Total Stockholders’ Equity1,250,762 1,181,467 
Total Liabilities, Mezzanine Equity and Stockholders’ Equity$5,157,593 $5,119,621 
1 Includes $378.4 million and $349.1 million from a related party as of March 31, 2026 and December 31, 2025, respectively.
2 Includes no amounts from a related party as of March 31, 2026 and $64.2 million from a related party as of December 31, 2025.
3 Amounts in this line item are associated with a related party for all periods presented.
4 Includes $38.5 million and $28.6 million from a related party as of March 31, 2026 and December 31, 2025, respectively.
5 Includes $3.3 million and $1.8 million from a related party as of March 31, 2026 and December 31, 2025, respectively.
6 Includes $197.0 million and $128.9 million from a related party as of March 31, 2026 and December 31, 2025, respectively.
7 Includes $25.8 million and $26.3 million from a related party as of March 31, 2026 and December 31, 2025, respectively.






CONSOLIDATED STATEMENTS OF OPERATIONS AND COMPREHENSIVE INCOME
(In thousands, except per share amounts)
(Unaudited)

Three Months Ended March 31,
20262025
Revenue1
$782,615 $329,276 
Cost of revenue2
404,548 156,903 
Gross profit378,067 172,373 
Selling, general and administrative expenses3
234,647 120,342 
Distributor Termination fees4,427 — 
Income from operations138,993 52,031 
Other (expense) income:
Interest income2,992 7,846 
Interest expense(11,843)— 
Other, net4
7,394 1,116 
Total other (expense) income(1,457)8,962 
Net income (loss) before provision for income taxes
137,536 60,993 
Provision for income taxes(27,437)(16,574)
Net income$110,099 $44,419 
Dividends on convertible preferred stock5
(13,993)(6,781)
Income allocated to participating preferred stock5
(11,026)(3,219)
Net income attributable to common stockholders$85,080 $34,419 
Other comprehensive income:
Foreign currency translation gain (loss), net of income tax(1,543)2,249 
Comprehensive income$83,537 $36,668 
Earnings (loss) per share
Basic$0.33 $0.15 
Diluted$0.33 $0.15 





1 Includes $461.7 million and $189.7 million for the three months ended March 31, 2026 and 2025, respectively, from a related party.
2 Includes $11.8 million and no amounts for the three months ended March 31, 2026 and 2025, respectively, from a related party.
3 Includes $2.9 million and $0.8 million for the three months ended March 31, 2026 and 2025, respectively, from a related party.
4 Includes $7.0 million and no amounts for the three months ended March 31, 2026 and 2025, respectively, from a related party.
5 Amounts in this line are associated with a related party for all periods presented.



RECONCILIATION OF NON-GAAP FINANCIAL MEASURES

Reconciliation of GAAP net income to non-GAAP adjusted EBITDA and Adjusted EBITDA Margin
Three Months Ended March 31,
20262025
Net income (GAAP measure)$110,099 $44,419 
Add back/(Deduct):
Net interest (expense) income8,851 (7,846)
Provision for income taxes27,437 16,574 
Depreciation and amortization expense9,134 2,611 
Non-GAAP EBITDA155,521 55,758 
Stock-based compensation1
7,626 5,029 
Foreign exchange(408)(920)
Acquisition and Integration Costs2
3,755 9,112 
Penalties3
— 710 
Distributor Termination4
4,427 — 
Legal Settlement Costs5
24,557 — 
Non-GAAP Adjusted EBITDA$195,478 $69,689 
Non-GAAP Adjusted EBITDA Margin25.0 %21.2 %

Reconciliation of GAAP diluted Earnings per share to non-GAAP Adjusted diluted Earnings per share

Three Months Ended March 31,
20262025
Diluted earnings per share (GAAP measure)$0.33 $0.15 
Add back/(Deduct)6:
Acquisition and Integration Costs2
0.01 0.03 
Distributor Termination4
0.01 — 
Legal Settlement Costs5
0.06 — — 
Non-GAAP adjusted diluted earnings per share$0.41 $0.18 
6b7
16Selling, general and administrative expenses related to employee non-cash stock-based compensation expense. Stock-based compensation expense consists of non-cash charges for the estimated fair value of unvested restricted share unit granted to our employees and directors and the discount provided under the employee stock purchase plan. The Company believes that the exclusion provides a more accurate comparison of operating results and is useful to investors to understand the impact that stock-based compensation expense has on its operating results.
27Fees and professional services related to acquisition activity.
3 Accrued expense for the quarter ended March 31, 2025 related to contractual co-packer obligations.
4 Distributor termination expense.
5 2026 accrued expense for estimated liability in connection with certain ongoing litigation for the quarter ended March 31, 2026.
6 Add backs and deductions are net of their respective impacts from tax and reallocation of earnings to participating securities. The total tax effect of the adjusted items for the quarter ended March 31, 2026 was $(0.08) per diluted share, which includes the tax effect of deductible acquisition costs, distributor termination, and legal settlement costs. Tax effects are determined based on the tax treatment of the related item, the incremental statutory rate of the jurisdictions pertaining to the adjustment, and their effects on pre-tax income (loss).





Reconciliation of GAAP SG&A as a % of Revenue to non-GAAP Adjusted SG&A as a % of Revenue

Three Months Ended March 31,
20262025
Sales and Marketing expense
$150,593 $80,898 
Percentage of Revenue19.2 %24.6 %
General and Administrative expense
$84,054 $39,444 
Percentage of Revenue10.7 %12.0 %
(Deduct):
Acquisition and Integration Costs1(3,755)(9,112)
Penalties2
— (710)
Legal Settlement Costs3
(24,557)— 
Non-GAAP Adjusted General and Administrative expense
$55,742 $29,622 
Percentage of Revenue7.1 %9.0 %
Selling, General and Administrative expenses
$234,647 $120,342 
Percentage of Revenue30.0 %36.5 %
(Deduct):
Acquisition and Integration Costs1
(3,755)(9,112)
Penalties2— (710)
Legal Settlement Costs3(24,557)— 
Non-GAAP Adjusted SG&A$206,335 $110,520 
Percentage of Revenue26.4 %33.6 %


















1 Fees and professional services related to acquisition activity.
2 Accrued expense in the quarter ended March 31, 2025 related to contractual co-packer obligations.
3 2026 accrued expense for estimated liability in connection with certain ongoing litigation for the quarter ended March 31, 2026.



USE OF NON-GAAP MEASURES

Celsius defines Adjusted EBITDA as net income before net interest (expense) income, income tax expense (benefit), and depreciation and amortization expense, further adjusted by excluding stock-based compensation expense, foreign exchange gains or losses, distributor termination fees, legal settlement costs, reorganization costs, acquisition and integration costs, penalties, and inventory step-up adjustment. Adjusted EBITDA Margin is the ratio between the company’s Adjusted EBITDA and net revenue, expressed as a percentage. Adjusted diluted earnings per share is GAAP diluted earnings per share net of add backs and deductions for distributor termination, legal settlement costs, reorganization costs, acquisitions and integration costs, penalties, and inventory step-up adjustment. Adjusted SG&A is GAAP SG&A adjusted for acquisition costs, distributor termination fees, penalties and certain legal accruals. Adjusted SG&A as a % of revenue is the ratio between Adjusted SG&A and net revenue. Adjusted EBITDA, Adjusted EBITDA Margin, Adjusted diluted earnings per share, Adjusted SG&A, and Adjusted SG&A as a percentage of revenue are non-GAAP financial measures.

Celsius uses Adjusted EBITDA, Adjusted EBITDA Margin, Adjusted diluted earnings per share, Adjusted SG&A, and Adjusted SG&A as a percentage of revenue for operational and financial decision-making and believes these measures are useful in evaluating its performance because they eliminate certain items that management does not consider indicators of Celsius’ operating performance. Adjusted EBITDA, Adjusted EBITDA Margin, Adjusted diluted earnings per share, Adjusted SG&A, and Adjusted SG&A as a percentage of revenue may also be used by many of Celsius’ investors, securities analysts, and other interested parties in evaluating its operational and financial performance across reporting periods. Celsius believes that the presentation of Adjusted EBITDA, Adjusted EBITDA Margin, Adjusted diluted earnings per share, Adjusted SG&A, and Adjusted SG&A as a percentage of revenue, provides useful information to investors by allowing an understanding of measures that it uses internally for operational decision-making, budgeting and assessing operating performance.

Adjusted EBITDA, Adjusted EBITDA Margin, Adjusted diluted earnings per share, Adjusted SG&A, and Adjusted SG&A as a percentage of revenue are not recognized terms under GAAP and should not be considered as a substitute for net income or any other financial measure presented in accordance with GAAP. Non-GAAP financial measures have limitations as analytical tools and should not be considered in isolation or as substitutes for analysis of Celsius’ results as reported under GAAP. Celsius strongly encourages investors to review its financial statements and publicly filed reports in their entirety and not to rely on any single financial measure.

Because non-GAAP financial measures are not standardized, Adjusted EBITDA, Adjusted EBITDA Margin, Adjusted diluted earnings per share. Adjusted SG&A, and Adjusted SG&A as percentage of revenue as defined by Celsius, may not be comparable to similarly titled measures reported by other companies. It therefore may not be possible to compare Celsius’ use of these non-GAAP financial measures with those used by other companies.





















FAQ

How did Celsius Holdings (CELH) perform financially in Q1 2026?

Celsius Holdings posted strong Q1 2026 results, with revenue of $782.6 million, up 138% year over year. Net income rose to $110.1 million and diluted EPS reached $0.33, reflecting both organic growth and contributions from the Alani Nu and Rockstar Energy acquisitions.

What drove Celsius Holdings’ revenue growth in the first quarter of 2026?

Revenue growth to $782.6 million was driven by the acquisitions of Alani Nu and Rockstar Energy plus CELSIUS brand growth. Alani Nu delivered about $368.1 million of sales and Rockstar Energy $66.6 million, while CELSIUS brand revenue increased approximately 6% versus the prior-year quarter.

How profitable was Celsius Holdings in Q1 2026 on a GAAP and non-GAAP basis?

On a GAAP basis, Celsius earned net income of $110.1 million and diluted EPS of $0.33 in Q1 2026. Non-GAAP Adjusted EBITDA reached $195.5 million with a 25.0% margin, and Adjusted diluted EPS was $0.41, excluding items like acquisition, distributor termination, and legal settlement costs.

What happened to Celsius Holdings’ gross margin in the first quarter of 2026?

Gross margin was 48.3% in Q1 2026, down from 52.3% a year earlier, a 400-basis-point decline. Management attributes this primarily to adding Alani Nu and Rockstar Energy, which initially carry lower margins, while cost and mix initiatives are being implemented throughout 2026.

How are Celsius, Alani Nu, and Rockstar Energy performing at retail?

For the 13 weeks ended March 29, 2026, portfolio retail sales in U.S. tracked channels increased 29.8%. CELSIUS brand sales grew 6%, Alani Nu sales rose 100%, and Rockstar Energy sales declined 13%. The portfolio held about a 20.9% dollar share of the U.S. RTD energy category.

Did Celsius Holdings return capital to shareholders in Q1 2026?

Yes. Celsius executed share repurchases of approximately $24.1 million during the first quarter of 2026. Management described this as part of disciplined capital allocation and indicated that it reflects confidence in the company’s business and focus on long-term shareholder value creation.

Filing Exhibits & Attachments

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