STOCK TITAN

Prepaid forward deal sees Celsius Holdings (CELH) deliver shares

Filing Impact
(Neutral)
Filing Sentiment
(Neutral)
Form Type
4

Rhea-AI Filing Summary

Celsius Holdings, Inc. reporting person Deborah DeSantis, through CD Financial LLC, settled three tranches of a prepaid variable forward sale contract with an unaffiliated buyer. CD physically delivered 150,000 common shares per tranche in July 2026 and now holds 12,982,396 shares of Celsius common stock indirectly.

Positive

  • None.

Negative

  • None.
Insider DeSantis Deborah
Role Insider
Type Security Shares Price Value
Other Variable Prepaid Forward Sale Contract (obligation to sell) 150,000 $0.00 --
Other Common Stock 150,000 $46.2527 $6.94M
Other Variable Prepaid Forward Sale Contract (obligation to sell) 150,000 $0.00 --
Other Common Stock 150,000 $46.2527 $6.94M
Other Variable Prepaid Forward Sale Contract (obligation to sell) 150,000 $0.00 --
Other Common Stock 150,000 $46.2527 $6.94M
Holdings After Transaction: Variable Prepaid Forward Sale Contract (obligation to sell) — 0 shares (Indirect, See Footnote); Common Stock — 12,982,396 shares (Indirect, See Footnote)
Footnotes (1)
  1. The Reporting Person is the manager of CD Financial LLC ("CD") and a trustee of the Carl DeSantis Revocable Trust, which owns a 99% beneficial interest in CD. CD is the record holder of the shares which are the subject of this report. The Reporting Person has shared voting and dispositive power with respect to such shares. On July 10, 2026, July 13, 2026, and July 14, 2026, CD settled three tranches of a prepaid variable forward sale transaction (the "VPF") entered into on June 6, 2023 with an unaffiliated third-party buyer. For these three tranches of the VPF, physical settlement applied. On the maturity dates for each tranche (July 9, 2026, July 10, 2026, and July 13, 2026), the volume-weighted average price of CELH common stock was below $41.6275 (under the contract of the VPF, the "Floor Price"). Accordingly, in physical settlement of each of these three tranches, CD transferred to the buyer 150,000 shares for each tranche as indicated in the table above without additional payment from the buyer.
Shares delivered per tranche 150,000 shares Common Stock transferred in each prepaid variable forward tranche settled in July 2026
Number of tranches settled 3 tranches Prepaid variable forward sale contract tranches settled on July 10, 13, and 14, 2026
Floor Price $41.6275 per share Volume-weighted average price threshold under the variable prepaid forward contract
Reported transaction price $46.2527 per share Price per share listed for Common Stock entries on July 10–14, 2026
Indirect holdings after settlement 12,982,396 shares Celsius Holdings common shares held indirectly via CD Financial LLC after July 14, 2026
Variable Prepaid Forward Sale Contract financial
"CD settled three tranches of a prepaid variable forward sale transaction"
physical settlement financial
"For these three tranches of the VPF, physical settlement applied."
Physical settlement is when the actual item, like a commodity or product, is delivered to the buyer after a trade, instead of just settling with money. For example, if you buy a barrel of oil through a contract with physical settlement, you will receive the oil itself. It matters because it ensures the real thing changes hands, not just the price.
volume-weighted average price financial
"the volume-weighted average price of CELH common stock was below $41.6275"
Volume-weighted average price (VWAP) is the average price of a stock over a specific time period where each trade is weighted by the number of shares traded, so larger trades influence the average more than small ones. Investors and traders use VWAP as a reference point to judge whether trades are happening at relatively good or poor prices—like checking the average price paid for an item at a market where bulk purchases count more than single-item buys.
Floor Price financial
"below $41.6275 (under the contract of the VPF, the "Floor Price")."
The floor price is the minimum price at which a security, asset, or offering will be sold or accepted, acting like a seller’s “bottom line” or a reserve in an auction. For investors it matters because it sets a visible downside limit and can influence trading, valuation, and expectations of risk—like knowing there’s a safety net that a sale won’t go below a set level.
dispositive power financial
"The Reporting Person has shared voting and dispositive power with respect to such shares."
Dispositive power is the authority to decide the final outcome of an asset, legal claim, contract, or corporate action — in effect the power to dispose of or resolve something. For investors it matters because whoever holds that authority can determine who gets paid, who controls an asset or vote, and how risks and returns are allocated; think of it like holding the key that lets you lock in the winner or loser in a deal.
See more from StockTitan in Google Search and AI answers. Adds StockTitan as a preferred source · opens Google
Add on Google
Learn about SEC filing dates

FAQ

What insider transaction involving Celsius Holdings (CELH) did Deborah DeSantis report?

Deborah DeSantis reported that CD Financial LLC, which she manages, settled three tranches of a prepaid variable forward sale contract on Celsius Holdings stock in July 2026, physically delivering 150,000 common shares per tranche to an unaffiliated third-party buyer.

How many Celsius Holdings (CELH) shares does CD Financial LLC hold after the July 2026 transactions?

After settling the three prepaid variable forward tranches, CD Financial LLC holds 12,982,396 shares of Celsius Holdings common stock indirectly for the reporting person, according to the post-transaction balance reported for the July 14, 2026 Common Stock entry.

What is the variable prepaid forward sale contract referenced for Celsius Holdings (CELH)?

The reported security is a Variable Prepaid Forward Sale Contract (obligation to sell) entered on June 6, 2023. At maturity in July 2026, because the volume-weighted average price was below a $41.6275 floor price, CD settled by transferring shares to the buyer without extra payment.

What key price terms are disclosed in the Celsius Holdings (CELH) insider transaction?

The footnotes state a $41.6275 per share floor price under the prepaid variable forward contract. The Form 4 tables also list a transaction price of $46.2527 per share for the Common Stock entries dated July 10, 13, and 14, 2026.

Who is the record holder of the Celsius Holdings (CELH) shares in this Form 4?

CD Financial LLC is the record holder of the Celsius Holdings shares covered. The reporting person is CD Financials manager and a trustee of a trust owning a 99% beneficial interest in CD, with shared voting and dispositive power over those shares.

Were the Celsius Holdings (CELH) insider transactions open-market sales?

No open-market sales are reported. Instead, CD Financial LLC physically settled three tranches of a prepaid variable forward sale contract by transferring shares to an unaffiliated buyer when the stocks volume-weighted average price was below the contracts floor price.
SEC Form 4
FORM 4UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number:3235-0287
Estimated average burden
hours per response:0.5
X
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
DeSantis Deborah

(Last)(First)(Middle)
190 S.E. 5TH AVENUE, SUITE 200

(Street)
DELRAY BEACH FLORIDA 33483

(City)(State)(Zip)

UNITED STATES

(Country)
2. Issuer Name and Ticker or Trading Symbol
Celsius Holdings, Inc. [ CELH ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director10% Owner
Officer (give title below)XOther (specify below)
Former 10% owner
2a. Foreign Trading Symbol
3. Date of Earliest Transaction (Month/Day/Year)
07/10/2026
6. Individual or Joint/Group Filing (Check Applicable Line)
XForm filed by One Reporting Person
Form filed by More than One Reporting Person
4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year)2A. Deemed Execution Date, if any (Month/Day/Year)3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeVAmount(A) or (D)Price
Common Stock07/10/2026J/K(2)(3)150,000D$46.252713,282,396ISee Footnote(1)
Common Stock07/13/2026J/K(2)(3)150,000D$46.252713,132,396ISee Footnote(1)
Common Stock07/14/2026J/K(2)(3)150,000D$46.252712,982,396ISee Footnote(1)
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year)3A. Deemed Execution Date, if any (Month/Day/Year)4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year)7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeV(A)(D)Date ExercisableExpiration DateTitleAmount or Number of Shares
Variable Prepaid Forward Sale Contract (obligation to sell)(2)(3)07/10/2026J/K(2)(3)150,000 (2)(3) (2)(3)Common Stock150,000$0(2)(3)0ISee Footnote(1)
Variable Prepaid Forward Sale Contract (obligation to sell)(2)(3)07/13/2026J/K(2)(3)150,000 (2)(3) (2)(3)Common Stock150,000$0(2)(3)0ISee Footnote(1)
Variable Prepaid Forward Sale Contract (obligation to sell)(2)(3)07/14/2026J/K(2)(3)150,000 (2)(3) (2)(3)Common Stock150,000$0(2)(3)0ISee Footnote(1)
Explanation of Responses:
1. The Reporting Person is the manager of CD Financial LLC ("CD") and a trustee of the Carl DeSantis Revocable Trust, which owns a 99% beneficial interest in CD. CD is the record holder of the shares which are the subject of this report. The Reporting Person has shared voting and dispositive power with respect to such shares.
2. On July 10, 2026, July 13, 2026, and July 14, 2026, CD settled three tranches of a prepaid variable forward sale transaction (the "VPF") entered into on June 6, 2023 with an unaffiliated third-party buyer. For these three tranches of the VPF, physical settlement applied.
3. On the maturity dates for each tranche (July 9, 2026, July 10, 2026, and July 13, 2026), the volume-weighted average price of CELH common stock was below $41.6275 (under the contract of the VPF, the "Floor Price"). Accordingly, in physical settlement of each of these three tranches, CD transferred to the buyer 150,000 shares for each tranche as indicated in the table above without additional payment from the buyer.
/s/ Deborah DeSantis07/14/2026
** Signature of Reporting PersonDate
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)