Celsius (CELH) CEO adds 8,475 shares in open-market buy

Rhea-AI Filing Summary

Celsius Holdings CEO John Fieldly reported an open-market purchase of company stock. On May 22, 2026, he bought 8,475 shares of Common Stock at $29.36 per share. Following this transaction, his direct holdings increased to 937,540 shares.

Insider Trade Summary

Net Buyer: 8,475 shares ($248,826)

Net Buy 1 txn

Insider Fieldly John

Role Chief Executive Officer

Bought 8,475 shs ($249K)

Type	Security	Shares	Price	Value
Purchase	Common Stock, $0.001 par value per share	8,475	$29.36	$249K

Holdings After Transaction: Common Stock, $0.001 par value per share — 937,540 shares (Direct, null)

Footnotes (1)

Key Figures

Shares purchased: 8,475 shares Purchase price: $29.36 per share Shares held after transaction: 937,540 shares

3 metrics

Shares purchased 8,475 shares Open-market purchase on May 22, 2026

Purchase price $29.36 per share Open-market transaction on May 22, 2026

Shares held after transaction 937,540 shares Direct ownership following the May 22, 2026 trade

Key Terms

Common Stock, $0.001 par value per share, open-market purchase, Form 4

3 terms

Common Stock, $0.001 par value per share financial

"security_title: Common Stock, $0.001 par value per share"

open-market purchase financial

"transaction_action: open-market purchase of Common Stock shares"

An open-market purchase is when an investor or a company buys shares on a public stock exchange at the going market price, rather than through a private deal. It matters to investors because these purchases change how many shares are available, can push the stock price up or signal confidence from large buyers, and often affect per-share metrics like earnings—think of it like someone buying lots of apples off a grocery shelf, reducing supply and potentially raising the price.

Form 4 regulatory

"INSIDER FILING DATA (Form 4) for Celsius Holdings, Inc."

Form 4 is a official document that company insiders, such as executives or major shareholders, file with regulators whenever they buy or sell company shares. It provides transparency about how those with inside knowledge are trading, helping investors see if insiders are confident in the company's prospects or may be selling for personal reasons. This information can influence investor decisions by revealing insiders' perspectives on the company's value.

Form 4 Insider Transactions: What Each Field Means →

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Fieldly John

(Last) (First) (Middle)

2381 NW EXECUTIVE CENTER DR.

(Street)

BOCA RATON FLORIDA 33431

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
Celsius Holdings, Inc. [ CELH ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Chief Executive Officer

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
05/22/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock, $0.001 par value per share	05/22/2026		P		8,475	A	$29.36	937,540	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

Remarks:

	/s/ Richard Mattessich, Attorney-in-fact	05/26/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

FAQ

What insider transaction did Celsius (CELH) report for CEO John Fieldly?

Celsius reported that CEO John Fieldly made an open-market purchase of company stock. On May 22, 2026, he bought 8,475 shares of Common Stock, updating his disclosed direct ownership in the company.

How many Celsius (CELH) shares did CEO John Fieldly buy and at what price?

CEO John Fieldly bought 8,475 shares of Celsius Common Stock. The reported purchase price was $29.36 per share, indicating a straightforward open-market transaction disclosed in the Form 4 insider filing.

What is John Fieldly’s Celsius (CELH) shareholding after this Form 4 transaction?

After the reported purchase, John Fieldly directly holds 937,540 Celsius shares. This figure reflects his direct ownership following the May 22, 2026 open-market acquisition of 8,475 additional Common Stock shares.

Was the recent Celsius (CELH) insider trade an open-market purchase?

Yes. The transaction is coded as a purchase and described as an open-market purchase. This means the CEO acquired 8,475 Celsius Common Stock shares at a market price of $29.36 per share on May 22, 2026.

Does the Celsius (CELH) Form 4 show any stock option exercises by the CEO?

No stock option exercises are shown in this Form 4. The filing reports only a non-derivative open-market purchase of 8,475 Common Stock shares, with no derivative transactions listed in the derivativeSummary section.