C & F Financial (CFFI) CEO Thomas Cherry sells 500 shares at $75

Rhea-AI Filing Summary

C & F Financial Corp President & CEO Thomas F. Cherry sold shares of company stock. On May 27, 2026, he completed an open-market sale of 500 shares of Common Stock at a price of $75.00 per share. After this transaction, he directly owned 40,369 shares of C & F Financial Corp common stock.

Insider Trade Summary

Net Seller: 500 shares

Net Sell 1 txn

Insider CHERRY THOMAS F

Role PRESIDENT & CEO

Sold 500 shs ($38K)

Type	Security	Shares	Price	Value
Sale	Common Stock	500	$75.00	$38K

Holdings After Transaction: Common Stock — 40,369 shares (Direct)

Key Figures

Shares sold: 500 shares Sale price: $75.00 per share Shares after transaction: 40,369 shares +1 more

4 metrics

Shares sold 500 shares Open-market sale of Common Stock on May 27, 2026

Sale price $75.00 per share Price for the 500-share open-market sale

Shares after transaction 40,369 shares Direct holdings following the May 27, 2026 sale

Transaction code S Sale in open market or private transaction, non-derivative

Key Terms

open-market sale, Common Stock, transaction code "S"

3 terms

open-market sale financial

"transaction_action: "open-market sale" for 500 Common Stock shares"

An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.

Common Stock financial

"security_title: "Common Stock" for the non-derivative transaction"

Common stock represents ownership shares in a company, giving investors a stake in its success and a say in important decisions through voting rights. It is the most common type of stock traded on markets and can provide income through dividends, as well as potential for value growth. For investors, holding common stock means sharing in the company’s profits and risks.

transaction code "S" regulatory

"transaction_code: "S" described as sale in open market"

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Form 4 Insider Transactions: What Each Field Means →

Accepted by SEC EDGAR 05/28/2026 - 08:50 AM Learn about SEC filing dates

FAQ

What insider transaction did CFFI President & CEO Thomas F. Cherry report?

Thomas F. Cherry reported an open-market sale of 500 shares of C & F Financial Corp Common Stock. The transaction occurred on May 27, 2026, at a price of $75.00 per share, according to the Form 4 insider filing.

At what price did CFFI CEO Thomas F. Cherry sell his C & F Financial Corp shares?

He sold his C & F Financial Corp Common Stock at $75.00 per share. The Form 4 shows a single open-market sale transaction of 500 shares on May 27, 2026, executed at that reported price per share.

How many C & F Financial Corp shares did the CFFI CEO sell in this Form 4?

The CEO sold 500 shares of C & F Financial Corp Common Stock. The Form 4 lists one non-derivative transaction coded as an open-market sale, covering that exact share amount on May 27, 2026.

How many CFFI shares does Thomas F. Cherry own after the reported sale?

After the sale, Thomas F. Cherry directly owned 40,369 shares of C & F Financial Corp. This post-transaction holding figure is reported in the Form 4 as total shares following the transaction for his direct ownership.

Was the CFFI CEO’s May 27, 2026 trade a buy or a sell transaction?

It was a sell transaction. The Form 4 identifies the event with transaction code “S” and describes it as an open-market sale of C & F Financial Corp Common Stock by the company’s President and CEO.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

CHERRY THOMAS F

(Last) (First) (Middle)

3600 LA GRANGE PARKWAY

(Street)

TOANO VIRGINIA 23168

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
C & F FINANCIAL CORP [ CFFI ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	PRESIDENT & CEO

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
05/27/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	05/27/2026		S		500	D	$75	40,369	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

	/s/ Matthew B. Guth, Attorney-in-Fact	05/28/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)