C&F Financial (NASDAQ: CFFI) CEO sells 171 shares in open market

Rhea-AI Filing Summary

C & F Financial Corp President and CEO Thomas F. Cherry reported open-market sales of company common stock. He sold 30 shares at $78.50 per share on June 11, 2026, and 141 shares at $77.50 per share on June 12, 2026. After these transactions, he directly held 39,369 common shares.

Insider Trade Summary

Net Seller: 171 shares ($13,283)

Net Sell 2 txns

Insider CHERRY THOMAS F

Role PRESIDENT & CEO

Sold 171 shs ($13K)

Type	Security	Shares	Price	Value
Sale	Common Stock	141	$77.50	$11K
Sale	Common Stock	30	$78.50	$2K

Holdings After Transaction: Common Stock — 39,369 shares (Direct, null)

Footnotes (1)

Key Figures

Shares sold June 11, 2026: 30 shares at $78.50 Shares sold June 12, 2026: 141 shares at $77.50 Total shares sold: 171 shares +1 more

4 metrics

Shares sold June 11, 2026 30 shares at $78.50 Open-market sale of Common Stock

Shares sold June 12, 2026 141 shares at $77.50 Open-market sale of Common Stock

Total shares sold 171 shares Net shares sold across two transactions

Shares held after final sale 39,369 shares Direct ownership after June 12, 2026 transaction

Key Terms

Common Stock, open-market sale, transaction code "S"

3 terms

Common Stock financial

"security_title: "Common Stock""

Common stock represents ownership shares in a company, giving investors a stake in its success and a say in important decisions through voting rights. It is the most common type of stock traded on markets and can provide income through dividends, as well as potential for value growth. For investors, holding common stock means sharing in the company’s profits and risks.

open-market sale financial

"transaction_action: "open-market sale""

An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.

transaction code "S" financial

"transaction_code_description: "Sale in open market or private transaction""

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Form 4 Insider Transactions: What Each Field Means →

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

CHERRY THOMAS F

(Last) (First) (Middle)

3600 LA GRANGE PARKWAY

(Street)

TOANO VIRGINIA 23168

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
C & F FINANCIAL CORP [ CFFI ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	PRESIDENT & CEO

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
06/11/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	06/11/2026		S		30	D	$78.5	39,510	D
Common Stock	06/12/2026		S		141	D	$77.5	39,369	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

	/s/ Matthew B. Guth, Attorney-in-Fact	06/15/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

FAQ

What insider transactions did CFFI CEO Thomas F. Cherry report?

C & F Financial Corp CEO Thomas F. Cherry reported two open-market sales totaling 171 common shares. He sold 30 shares at $78.50 and 141 shares at $77.50, according to the Form 4 insider filing.

How many CFFI shares did the CEO sell in this Form 4 filing?

The CEO sold a total of 171 C & F Financial Corp common shares. The transactions were 30 shares on June 11, 2026, and 141 shares on June 12, 2026, both reported as open-market sales.

At what prices did the CFFI CEO sell his shares?

Thomas F. Cherry sold C & F Financial Corp common shares at two prices. He sold 30 shares at $78.50 per share and 141 shares at $77.50 per share in open-market transactions disclosed in the Form 4.

How many CFFI shares does the CEO hold after these transactions?

After the reported sales, the CEO directly holds 39,369 C & F Financial Corp common shares. This post-transaction holding reflects his remaining direct ownership as disclosed in the Form 4 filing for these June 2026 trades.

Were the CFFI CEO’s transactions classified as open-market sales?

Yes, both transactions were classified as open-market sales of C & F Financial Corp common stock. The Form 4 lists transaction code “S” and describes them as sales in open market or private transactions, with direct ownership reported after the trades.