STOCK TITAN

Choice Hotels (NYSE: CHH) CFO sells 2,000 shares under 10b5-1 plan

Filing Impact
(High)
Filing Sentiment
(Negative)
Form Type
4

Rhea-AI Filing Summary

Choice Hotels International Senior Vice President and Chief Financial Officer Scott E. Oaksmith reported an open-market sale of 2,000 shares of common stock at $110.00 per share. The transaction was made pursuant to a Rule 10b5-1 trading plan adopted on March 12, 2026, and Oaksmith now holds 35,172 shares directly following the sale.

Positive

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Negative

  • None.
Insider Oaksmith Scott E
Role SVP, Chief Financial Officer
Sold 2,000 shs ($220K)
Type Security Shares Price Value
Sale Common Stock 2,000 $110.00 $220K
Holdings After Transaction: Common Stock — 35,172 shares (Direct)
Footnotes (1)
  1. [object Object]
Shares sold 2,000 shares Open-market sale on 2026-06-12
Sale price $110.00 per share Open-market sale of common stock
Estimated sale value $220,000 2,000 shares at $110.00 per share
Shares owned after 35,172 shares Direct holdings following transaction
Transaction date 2026-06-12 Date of open-market sale
Transaction type Open-market sale Non-derivative common stock
open-market sale financial
"reported an open-market sale of 2,000 shares of common stock"
An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.
Rule 10b5-1 trading plan regulatory
"transaction was made pursuant to a Rule 10b5-1 trading plan adopted"
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
Form 4 regulatory
"In this case, Choice Hotels International’s CFO disclosed an open-market sale of 2,000 shares, providing transparency in the Form 4."
Form 4 is a official document that company insiders, such as executives or major shareholders, file with regulators whenever they buy or sell company shares. It provides transparency about how those with inside knowledge are trading, helping investors see if insiders are confident in the company's prospects or may be selling for personal reasons. This information can influence investor decisions by revealing insiders' perspectives on the company's value.
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FAQ

What insider transaction did CHH CFO Scott Oaksmith report?

Scott E. Oaksmith, CFO of Choice Hotels International, reported selling 2,000 shares of common stock in an open-market transaction at $110.00 per share. This reduced his direct holdings but he still retains 35,172 shares after the sale.

At what price were the CHH shares sold by the CFO?

The shares were sold at $110.00 per share. With 2,000 shares sold, the transaction represented $220,000 in total sale value, based purely on the reported per-share price and share count in the insider filing.

How many CHH shares does the CFO hold after this Form 4 sale?

After the reported transaction, Scott E. Oaksmith directly holds 35,172 shares of Choice Hotels International common stock. This figure reflects his position immediately following the 2,000-share open-market sale disclosed in the Form 4.

Was the CHH CFO’s share sale under a 10b5-1 trading plan?

Yes. The filing states the transaction was made pursuant to a Rule 10b5-1 trading plan adopted by Scott E. Oaksmith on March 12, 2026. Such plans pre-schedule trades, helping separate personal trading from day-to-day corporate information.

What does a Form 4 filing mean for CHH investors?

Form 4 reports insider trades such as purchases, sales, grants, or exercises. In this case, Choice Hotels International’s CFO disclosed an open-market sale of 2,000 shares, providing transparency into his personal holdings and recent trading activity in the company’s stock.
SEC Form 4
FORM 4UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number:3235-0287
Estimated average burden
hours per response:0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Oaksmith Scott E

(Last)(First)(Middle)
915 MEETING STREET
SUITE 600

(Street)
NORTH BETHESDA MARYLAND 20852

(City)(State)(Zip)

UNITED STATES

(Country)
2. Issuer Name and Ticker or Trading Symbol
CHOICE HOTELS INTERNATIONAL INC /DE [ CHH ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director10% Owner
XOfficer (give title below)Other (specify below)
SVP, Chief Financial Officer
2a. Foreign Trading Symbol
3. Date of Earliest Transaction (Month/Day/Year)
06/12/2026
6. Individual or Joint/Group Filing (Check Applicable Line)
XForm filed by One Reporting Person
Form filed by More than One Reporting Person
4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year)2A. Deemed Execution Date, if any (Month/Day/Year)3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeVAmount(A) or (D)Price
Common Stock06/12/2026S(1)2,000D$11035,172D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year)3A. Deemed Execution Date, if any (Month/Day/Year)4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year)7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeV(A)(D)Date ExercisableExpiration DateTitleAmount or Number of Shares
Explanation of Responses:
1. This transaction was made pursuant to a 10b5-1 trading plan adopted by the Reporting Person on March 12, 2026.
Sharon Houle Randall, Attorney In Fact06/15/2026
** Signature of Reporting PersonDate
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)