[144] Vita Coco Company, Inc. SEC Filing

Rhea-AI Filing Summary

Vita Coco Company, Inc. (COCO) filed a Form 144 reporting proposed sale of 20,000 common shares following an exercise of stock options on the same day. The securities are to be sold through Morgan Stanley Smith Barney LLC on NASDAQ with an aggregate market value reported as $799,600 and approximately 56,822,981 shares outstanding. The filer reports the acquisition and payment occurred on 09/17/2025 (cash payment), and discloses a recent 10b5-1 sale of 10,000 shares on 09/12/2025 generating $400,032 in gross proceeds. The filing includes the usual representation about absence of undisclosed material information.

Positive

• None.

Negative

• Insider selling activity: Proposed sale of 20,000 shares (aggregate value $799,600) and a prior 10b5-1 sale of 10,000 shares on 09/12/2025 for $400,032 are disclosed.
• Immediate monetization: The securities were acquired by exercise of stock options and payment was made in cash on the same date as the proposed sale (09/17/2025), indicating prompt disposition of exercised shares.

Insights

Securities Analyst

TL;DR: Insider exercised options and intends to sell 20,000 shares, following a 10b5-1 sale of 10,000 shares five days earlier.

The Form 144 shows an insider liquidity event: exercise of options and an immediate plan to sell the resulting 20,000 common shares via Morgan Stanley Smith Barney on NASDAQ for an aggregate market value of $799,600. A recent 10b5-1 sale of 10,000 shares on 09/12/2025 produced $400,032 in gross proceeds. These disclosures are routine for insiders converting and monetizing equity and do not, by themselves, provide information about company operations or performance.

Corporate Governance Expert

TL;DR: Filing documents compliance with Rule 144 and notes reliance on a 10b5-1 plan for prior sale.

The notice documents compliance with Rule 144 sale reporting requirements and the seller's representation that no undisclosed material information exists. The record of a 10b5-1 sale on 09/12/2025 alongside the dated acquisition and sale instructions on 09/17/2025 suggests standard insider liquidity activity. From a governance perspective, disclosure is complete for the transactions reported; no governance breaches are evident in the filing text.

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK
Filer CCC
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer

SEC File Number

Address of Issuer

Phone

Name of Person for Whose Account the Securities are To Be Sold

See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.

Relationship to Issuer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
COMMON	Morgan Stanley Smith Barney LLC Executive Financial Services 1 New York Plaza 8th Floor New York NY 10004	20000	799600.00	56822981	09/17/2025	NASDAQ

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	09/17/2025	Exercise of Stock Options	Issuer			20000	09/17/2025	Cash

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
10b5-1 Sales for JONATHAN BURTH 250 Park Avenue South, 7th Floor New York NY 10003	COMMON	09/12/2025	10000	400032.00

144: Remarks and Signature

Remarks

Date of Notice

Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1

ATTENTION:

The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.

Signature

ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)

FAQ

What does the Form 144 filed by COCO disclose?

The filing discloses a proposed sale of 20,000 common shares acquired via exercise of stock options on 09/17/2025, to be sold through Morgan Stanley Smith Barney on NASDAQ for an aggregate market value of $799,600.

Who is acting as broker for the proposed sale in the COCO Form 144?

The broker named in the filing is Morgan Stanley Smith Barney LLC located at 1 New York Plaza, 8th Floor, New York, NY.

Were there any recent sales by the same person in the past 3 months?

Yes. The filing lists a 10b5-1 sale of 10,000 common shares on 09/12/2025 that generated gross proceeds of $400,032.

How were the 20,000 shares acquired according to the filing?

The shares were acquired on 09/17/2025 through exercise of stock options from the issuer, with payment made in cash on the same date.

Does the filer assert any undisclosed material information?

By signing the notice the filer represents they do not know any material adverse information about the issuer that has not been publicly disclosed.