[144] Vita Coco Company, Inc. SEC Filing

Rhea-AI Filing Summary

Vita Coco Company, Inc. (COCO) filing a Form 144 notifies the proposed sale of 10,000 common shares through Morgan Stanley Smith Barney on 09/17/2025 with an aggregate market value of $399,800.00. The shares were acquired and paid for on 09/17/2025 by exercise of stock options, with payment in cash. The filer also reported three prior 10b5-1 sales this year totaling 30,000 shares on 06/18/2025, 07/01/2025 and 09/12/2025, with gross proceeds shown for each sale.

Insights

Financial Analyst

TL;DR Routine insider option exercise and planned sale; transaction size appears modest versus typical public floats.

The filing documents the exercise of stock options and a concurrent proposed sale of 10,000 common shares via a broker at an indicated market value of $399,800. Cash was used to pay for the exercise on the same date. The record of multiple 10b5-1 sales earlier in the year suggests prearranged trading plans have been used. For investors, this is a disclosure of insider liquidity actions rather than an operational update.

Corporate Governance Expert

TL;DR Filing reflects compliance with Rule 144 and use of 10b5-1 plans; no explicit adverse governance signals disclosed.

The submitter affirms the representation required under the form that no undisclosed material adverse information exists. The combination of an option exercise followed by planned sales and prior 10b5-1 transactions is consistent with routine insider liquidity management. The presence of a named broker and explicit dates supports regulatory completeness of the notice.

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK
Filer CCC
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer

SEC File Number

Address of Issuer

Phone

Name of Person for Whose Account the Securities are To Be Sold

See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.

Relationship to Issuer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
COMMON	Morgan Stanley Smith Barney LLC Executive Financial Services 1 New York Plaza 8th Floor New York NY 10004	10000	399800.00	56822981	09/17/2025	NASDAQ

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	09/17/2025	Exercise of Stock Options	Issuer			10000	09/17/2025	Cash

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
10b5-1 Sales for JANE PRIOR 250 Park Avenue South, 7th Floor New York NY 10003	COMMON	09/12/2025	10000	400023.00
10b5-1 Sales for JANE PRIOR 250 Park Avenue South, 7th Floor New York NY 10003	COMMON	07/01/2025	10000	370701.00
10b5-1 Sales for JANE PRIOR 250 Park Avenue South, 7th Floor New York NY 10003	COMMON	06/18/2025	10000	351160.00

144: Remarks and Signature

Remarks

Date of Notice

Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1

ATTENTION:

The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.

Signature

ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)

FAQ

What does the Form 144 for COCO disclose?

The form discloses a proposed sale of 10,000 common shares through Morgan Stanley Smith Barney on 09/17/2025 with an aggregate market value of $399,800.00.

How were the shares acquired that are being sold under this Form 144?

The 10,000 shares were acquired on 09/17/2025 by exercise of stock options and payment was made in cash on that date.

Have there been other insider sales reported recently for COCO?

Yes. The filer reported three 10b5-1 sales earlier in 2025: 06/18/2025 (10,000 shares, $351,160), 07/01/2025 (10,000 shares, $370,701), and 09/12/2025 (10,000 shares, $400,023).

Which broker will handle the proposed sale?

The proposed sale is to be executed through Morgan Stanley Smith Barney LLC, Executive Financial Services, 1 New York Plaza, 8th Floor, New York, NY 10004.

Does the filing state any undisclosed material information?

By signing the form, the filer represents they do not know any material adverse information