[144] Vita Coco Company, Inc. SEC Filing

Rhea-AI Filing Summary

Form 144 notice for Vita Coco Company, Inc. (COCO) shows a proposed sale of 50,000 common shares through Morgan Stanley Smith Barney with an aggregate market value of $1,999,000, with an approximate sale date of 09/17/2025. The shares were acquired as founders shares on 09/10/2010. The filing also reports two recent 10b5-1 sales by the MICHAEL KIRBAN 2010 TRUST: 20,000 shares sold on 09/11/2025 for $780,898 and 30,000 shares sold on 09/09/2025 for $1,174,821. There are 56,822,981 shares outstanding reported on the form. The filer affirms compliance representations required under Rule 144 and 10b5-1 trading-plan attestations.

Positive

• Transparent disclosure of proposed sale under Rule 144 with broker details
• Shares acquired in 2010 as founders shares, indicating long-held position
• Recent 10b5-1 sales are reported, suggesting preplanned, compliant selling activity

Negative

• Proposed sale of 50,000 shares could be viewed negatively by some investors despite being a small percentage of outstanding shares
• Filing omits an explicit named ‘Person for Whose Account’ for the proposed sale, creating minor ambiguity about beneficial ownership of this notice

Insights

Securities Analyst

TL;DR: Routine insider sale disclosure; amount is modest relative to outstanding shares and appears executed under trading plan.

The filing documents a proposed Rule 144 sale of 50,000 founder shares acquired in 2010, routed through Morgan Stanley Smith Barney, with recent 10b5-1 executions totaling 50,000 shares across two trades earlier in September 2025. These details indicate structured, preplanned dispositions rather than ad-hoc selling. Materiality is limited: the proposed block equals roughly 0.088% of reported outstanding shares, so market impact is likely minimal. The disclosure satisfies regulatory requirements for transparency.

Corporate Governance Expert

TL;DR: Disclosure aligns with governance and insider-trading controls; reaffirmation of no undisclosed material information included.

The notifier certifies that no material non-public information is known and references a 10b5-1 plan adoption for prior sales. That representation and the dated acquisition information support compliance with insider-trading policies. From a governance standpoint, timely filing and clear broker identification (Morgan Stanley Smith Barney) are positive controls. The filing does not disclose the beneficial owner line for the proposed sale explicitly, though past sales list the MICHAEL KIRBAN 2010 TRUST.

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK
Filer CCC
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer

SEC File Number

Address of Issuer

Phone

Name of Person for Whose Account the Securities are To Be Sold

See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.

Relationship to Issuer

Relationship to Issuer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Morgan Stanley Smith Barney LLC Executive Financial Services 1 New York Plaza 8th Floor New York NY 10004	50000	1999000.00	56822981	09/17/2025	NASDAQ

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	09/10/2010	Founders Shares	Issuer			50000	09/10/2010	N/A

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
10b5-1 Sales for MICHAEL KIRBAN 2010 TRUST 250 Park Avenue South, 7th Floor New York NY 10003	Common	09/11/2025	20000	780898.00
10b5-1 Sales for MICHAEL KIRBAN 2010 TRUST 250 Park Avenue South, 7th Floor New York NY 10003	Common	09/09/2025	30000	1174821.00

144: Remarks and Signature

Remarks

Date of Notice

Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1

ATTENTION:

The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.

Signature

ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)

FAQ

What shares does the Form 144 for COCO propose to sell?

The Form 144 proposes sale of 50,000 common shares with an aggregate market value of $1,999,000.

When is the approximate sale date listed on the Form 144 for COCO?

The approximate date of sale is listed as 09/17/2025.

Who is the broker handling the proposed sale on the COCO Form 144?

The broker named is Morgan Stanley Smith Barney LLC, Executive Financial Services, 1 New York Plaza.

Were there recent related insider sales reported for COCO?

Yes. Two 10b5-1 sales by the MICHAEL KIRBAN 2010 TRUST: 20,000 shares on 09/11/2025 for $780,898 and 30,000 shares on 09/09/2025 for $1,174,821.

When were the shares being sold originally acquired?

The shares were acquired as founders shares on 09/10/2010.