COCO insider files to sell 30,000 shares

COCO submitted a Form 144 reporting a proposed sale of 30,000 shares of Common Stock to be sold on 05/12/2026 under an option granted 02/10/2020.

Rhea-AI Filing Summary

COCO submitted a Form 144 reporting a proposed sale of 30,000 shares of Common Stock to be sold on 05/12/2026 under an option granted 02/10/2020. The filing also lists prior open-market sales by Jonathan Burth of 60,000; 40,000; 20,000; and 20,000 shares on 03/16/2026, 04/29/2026, 04/30/2026, and 05/08/2026, respectively, with proceeds shown for each transaction.

Insights

Securities Compliance Attorney

Routine Rule 144 notice for proposed resale by an affiliate.

This Form 144 reports a proposed resale of 30,000 shares on 05/12/2026 tied to an option granted on 02/10/2020. It also lists four prior sales by Jonathan Burth in the preceding three months with specific share counts and gross proceeds.

Timing and final execution depend on market mechanics and compliance with Rule 144 resale conditions; cash‑flow treatment shown as Cash for the proposed sale. Subsequent filings will record completion.

Key Figures

Proposed sale: 30,000 shares Sale on 03/16/2026: 60,000 shares Sale on 04/29/2026: 40,000 shares +2 more

5 metrics

Proposed sale 30,000 shares to be sold on 05/12/2026 (option granted 02/10/2020)

Sale on 03/16/2026 60,000 shares gross proceeds $3,519,200

Sale on 04/29/2026 40,000 shares gross proceeds $2,550,000

Sale on 04/30/2026 20,000 shares gross proceeds $1,350,000

Sale on 05/08/2026 20,000 shares gross proceeds $1,400,000

Key Terms

Form 144, Option Granted, Securities To Be Sold, Fidelity Brokerage Services LLC

4 terms

Form 144 regulatory

"Filer Information | 144: Filer Information"

Form 144 is a document that investors must file with the government when they plan to sell a large number of shares of a company's stock. It helps ensure transparency so everyone knows how many shares are being sold and when, which can impact the stock's price.

Option Granted financial

"Option Granted 02/10/2020"

Securities To Be Sold financial

"144: Securities To Be Sold Common | 05/12/2026"

Fidelity Brokerage Services LLC other

"Fidelity Brokerage Services LLC 900 Salem Street Smithfield RI 02917"

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What does COCO's Form 144 filing report?

The filing reports a proposed resale of 30,000 shares of common stock to be sold on 05/12/2026, connected to an option granted on 02/10/2020. It also lists prior sales by Jonathan Burth with specific dates and gross proceeds.

Who is the reporting person on the COCO Form 144?

The reporting person is listed as Jonathan Burth, with an intermediary broker shown as Fidelity Brokerage Services LLC. The filing shows Burth's prior open‑market sales and a proposed 30,000‑share sale on 05/12/2026.

How many shares did Jonathan Burth sell in the past three months?

The filing lists four sales totaling 140,000 shares across dates: 60,000 on 03/16/2026, 40,000 on 04/29/2026, 20,000 on 04/30/2026, and 20,000 on 05/08/2026, with gross proceeds shown for each transaction.

What proceeds are shown for the proposed and recent sales in COCO's filing?

Each historical sale in the filing shows gross proceeds: $3,519,200, $2,550,000, $1,350,000, and $1,400,000 for the listed dates. The proposed 30,000-share sale is labeled as Cash in the filing; no buyer identity is provided.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Accepted by SEC EDGAR 05/12/2026 - 03:04 PM Learn about SEC filing dates

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0001886142
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	Vita Coco Company, Inc.
SEC File Number	001-40950
Address of Issuer	111 5TH AVENUE 2ND FLOOR NEW YORK NEW YORK 10003
Phone	212-206-0763
Name of Person for Whose Account the Securities are To Be Sold	Burth Jonathan
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Officer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Fidelity Brokerage Services LLC 900 Salem Street Smithfield RI 02917	30000	2250000.00	57112643	05/12/2026	NASDAQ

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	05/12/2026	Option Granted 02/10/2020	Issuer			30000	05/12/2026	Cash

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
Jonathan Burth 111 Fifth Avenue Second Floor New York NY 10003	Common	03/16/2026	60000	3519200.00
Jonathan Burth 111 Fifth Avenue Second Floor New York NY 10003	Common	04/29/2026	40000	2550000.00
Jonathan Burth 111 Fifth Avenue Second Floor New York NY 10003	Common	04/30/2026	20000	1350000.00
Jonathan Burth 111 Fifth Avenue Second Floor New York NY 10003	Common	05/08/2026	20000	1400000.00

144: Remarks and Signature

Remarks
Date of Notice	05/12/2026
Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1	12/15/2025
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	/s/Wade Moss, as a duly authorized representative of Fidelity Brokerage Services LLC, as attorney-in-fact for Jonathan Burth
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)