COCO files Form 144 for proposed common share sale

COCO filed a Form 144 disclosing a proposed sale of Common Stock in a transaction noted on 03/11/2026.

Rhea-AI Filing Summary

COCO filed a Form 144 disclosing a proposed sale of Common Stock in a transaction noted on 03/11/2026. The filing lists broker information for Fidelity Brokerage Services LLC and references quantities such as 9,796 shares associated with that broker.

The excerpt also shows historical entries dated 12/10/2021 and 01/16/2007 referencing other common-share and founder-share transactions; timing and cash‑flow treatment for the proposed sale are not detailed in the provided excerpt.

Insights

SEC Filings Analyst

Form 144 notifies of an intended sale of common shares tied to a broker on 03/11/2026.

The excerpt lists Fidelity Brokerage Services LLC with an associated quantity of 9,796 shares and identifies the security as Common Stock listed on NASDAQ. The filing is a regulatory notice of a proposed sale rather than a completed market trade.

Cash‑flow treatment and the seller's identity beyond the broker entry are not specified in the excerpt; subsequent filings or market reports would show execution details if and when the sale occurs.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What does COCO's Form 144 disclose?

It discloses a proposed sale of Common Stock with an entry dated 03/11/2026. The filing lists Fidelity Brokerage Services LLC and an associated quantity of 9,796 shares; execution details are not shown in the excerpt.

Does the Form 144 show how many shares COCO is registering for sale?

The excerpt lists a broker-associated quantity of 9,796 shares but does not present a single, explicit registered aggregate amount. The filing text in the excerpt does not specify total registered proceeds or an aggregate offering figure.

Who is the broker named in the COCO filing?

The filing names Fidelity Brokerage Services LLC with an address at 900 Salem Street, Smithfield, RI. That broker entry is linked to the listed quantity of 9,796 shares in the excerpt.

Are proceeds or the seller's identity specified in the excerpt?

No. The excerpt does not state who receives sale proceeds or the seller's identity beyond a broker entry. Cash‑flow treatment and the selling party are not detailed in the provided text.

Does the excerpt show prior transactions or security types?

Yes. It references earlier entries dated 12/10/2021 and 01/16/2007 labeled as Open Market Purchase and Founders Shares, respectively. Those appear as historical ledger lines in the excerpt.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Accepted by SEC EDGAR 03/11/2026 - 04:33 PM Learn about SEC filing dates

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0001890258
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	Vita Coco Company, Inc.
SEC File Number	001-40950
Address of Issuer	111 5TH AVENUE 2ND FLOOR NEW YORK NEW YORK 10003
Phone	212-206-0763
Name of Person for Whose Account the Securities are To Be Sold	Kirban Michael
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Officer
Relationship to Issuer	Director

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Fidelity Brokerage Services LLC 900 Salem Street Smithfield RI 02917	9796	568168.00	57082173	03/11/2026	NASDAQ

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	12/10/2021	Open Market Purchase	Issuer			6796	12/10/2021	Cash
Common	01/16/2007	Founders Shares	Issuer			3000	01/16/2007	Compensation

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Nothing to Report

144: Remarks and Signature

Remarks
Date of Notice	03/11/2026
Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1	12/10/2025
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	/s/ Daniel Tucci, as a duly authorized representative of Fidelity Brokerage Services LLC, as attorney-in-fact for Michael Kirban
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)