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Vita Coco (NASDAQ: COCO) adds director and new chief commercial officer

Filing Impact
(Moderate)
Filing Sentiment
(Neutral)
Form Type
8-K

Rhea-AI Filing Summary

The Vita Coco Company reported board and leadership changes. On January 7, 2026, the Board of Directors increased its size from nine to ten members and appointed Shelley Broader as a Class II director, serving until the end of Class II’s term at the next annual meeting of stockholders and until a successor is elected and qualified. She will receive the standard non-employee director compensation and is expected to be named to one or more board committees later.

The company stated that Ms. Broader has no arrangements related to her appointment and no material related-party transactions requiring disclosure. On January 7, 2026, the Board also appointed Charles van Es as Chief Commercial Officer, effective January 1, 2026, to lead global commercial strategy and market development while continuing to oversee the U.S. market, with no changes to his compensation.

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0001482981FALSE00014829812026-01-082026-01-08

UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
_____________________________
FORM 8-K
_____________________________
CURRENT REPORT
Pursuant to Section 13 or 15(d)
of the Securities Exchange Act of 1934
Date of report (Date of earliest event reported): January 7, 2026
_____________________________
The Vita Coco Company, Inc.
(Exact name of registrant as specified in its charter)
_____________________________
Delaware
001-40950
11-3713156
(State or other jurisdiction of
incorporation)
(Commission
File Number)
(I.R.S. Employer
Identification No.)
111 Fifth Avenue
Second Floor
New YorkNew York 10003
(Address of principal executive offices) (Zip Code)
(Registrant’s telephone number, include area code) (212206-0763
N/A
(Former Name or Former Address, if Changed Since Last Report)
_____________________________
Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:
Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))
Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))
Securities registered pursuant to Section 12(b) of the Act:
Title of each class

Trading
Symbols

Name of each exchange
on which registered
Common Stock, $0.01 par value per share

COCO

The Nasdaq Stock Market LLC
Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§240.12b-2 of this chapter).
Emerging growth company  
If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. 



Item 5.02     Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain Officers.

On January 7, 2026, the Board of Directors (the “Board”) for The Vita Coco Company, Inc. (the “Company”) increased the number of directors serving on the Board from nine (9) to ten (10) and appointed Shelley Broader to the Board as a Class II director to fill the resulting vacancy and to serve until the end of Class II’s term expiring at the next annual meeting of stockholders and until her successor shall be elected and qualified. The Board expects to appoint Ms. Broader to one or more committees of the Board at a later date. As of the filing of this Current Report on Form 8-K, the Board has not determined the committee assignments for Ms. Broader. The Company will provide the foregoing information by filing an amendment to this Current Report on Form 8-K after the information is determined or becomes available.

Ms. Broader will be compensated for her service as a director in accordance with the Company’s policy on non-employee director compensation. In connection with her appointment to the Board, the Company intends to enter into an indemnification agreement with Ms. Broader in substantially the same form as the Company has entered into with each of the Company’s existing directors and as previously filed with the Securities and Exchange Commission.

Ms. Broader does not have any arrangement or understanding with any other person pursuant to which she was appointed as a director. Ms. Broader does not have any direct or indirect material interest in any transaction required to be disclosed pursuant to Item 404(a) of Regulation S-K.

Item 7.01. Regulation FD Disclosure.

On January 8, 2026, the Company issued a press release to announce the appointment of Ms. Broader to the Board. A copy of the Company’s press release is attached as Exhibit 99.1 to this Current Report on Form 8-K and incorporated herein by reference.

In addition, on January 7, 2026, the Board appointed Charles van Es as the Company’s Chief Commercial Officer, effective January 1, 2026. In his new capacity, Mr. van Es will lead global commercial strategy and market development, in addition to his continued responsibilities overseeing the US market. There are no changes to Mr. van Es’ compensation as result of the appointment.

The information disclosed under this Item 7.01, including Exhibit 99.1 hereto, is being furnished and shall not be deemed “filed” for purposes of Section 18 of the Securities Exchange Act of 1934, as amended, nor shall it be incorporated by reference into any registration statement or other document pursuant to the Securities Act of 1933, as amended, except as expressly set forth in such filing.

Item 9.01. Financial Statements and Exhibits.

(d) Exhibits.
Exhibit No.
Description
99.1
Press Release, dated January 8, 2026.
104
Cover Page Interactive Data File (formatted as Inline XBRL).



SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

THE VITA COCO COMPANY, INC.



Date: January 8, 2026
By:
/s/ Martin Roper


Name: Martin Roper


Title: Chief Executive Officer

FAQ

What did The Vita Coco Company (COCO) announce in this 8-K filing?

The company disclosed that its Board of Directors expanded from nine to ten members, appointed Shelley Broader as a Class II director, and named Charles van Es as Chief Commercial Officer, effective January 1, 2026.

Who is the new director appointed to The Vita Coco Company (COCO) board?

The Board appointed Shelley Broader as a Class II director to fill a newly created seat, with her term running until the end of Class II’s term at the next annual meeting of stockholders and until her successor is elected and qualified.

How did The Vita Coco Company (COCO) change the size of its Board of Directors?

On January 7, 2026, the Board increased the number of directors from nine to ten and used the new seat to appoint Shelley Broader as a Class II director.

Will Shelley Broader serve on any Vita Coco (COCO) board committees?

The Board expects to appoint Shelley Broader to one or more committees at a later date and plans to amend this report once her specific committee assignments are determined.

What role was Charles van Es given at The Vita Coco Company (COCO)?

On January 7, 2026, the Board appointed Charles van Es as Chief Commercial Officer, effective January 1, 2026, to lead global commercial strategy and market development while continuing to oversee the U.S. market.

Did Charles van Es receive a compensation change with his new role at COCO?

No. The filing states there are no changes to Mr. van Es’ compensation as a result of his appointment as Chief Commercial Officer.

Does The Vita Coco Company (COCO) report any related-party transactions involving Shelley Broader?

No. The company states that Shelley Broader has no direct or indirect material interest in any transaction requiring disclosure under Item 404(a) of Regulation S-K and that there is no arrangement or understanding with any other person pursuant to which she was appointed.

Vita Coco Company, Inc.

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