Vita Coco (COCO) COO sells 60,000 shares after exercising options

Rhea-AI Filing Summary

Vita Coco Company, Inc. Chief Operating Officer Jonathan Burth exercised options for 40,000 shares of common stock at an exercise price of $10.178 per share and sold 60,000 shares in open-market transactions on March 16, 2026 at prices ranging from $57.98 to $60.00. The sales were effected under a Rule 10b5-1 trading plan.

Following these transactions, Burth holds 57,910 shares of common stock directly. He also retains multiple option awards, including non-qualified stock options exercisable for 40,950 underlying shares at an exercise price of $10.178 per share expiring on February 10, 2030, along with additional options at higher exercise prices and later expiration dates.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
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hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Burth Jonathan

(Last) (First) (Middle)

111 5TH AVENUE

2ND FLOOR

(Street)

NEW YORK NEW YORK 10003

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
Vita Coco Company, Inc. [ COCO ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Chief Operating Officer

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
03/16/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	03/16/2026		S(1)		20,000	D	$57.98	57,910	D
Common Stock	03/16/2026		M		8,825	A	$10.178	66,735	D
Common Stock	03/16/2026		S(1)		8,825	D	$57.98	57,910	D
Common Stock	03/16/2026		M		11,175	A	$10.178	69,085	D
Common Stock	03/16/2026		S(1)		11,175	D	$57.98	57,910	D
Common Stock	03/16/2026		M		20,000	A	$10.178	77,910	D
Common Stock	03/16/2026		S(1)		20,000	D	$60	57,910	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares
Non-Qualified Stock Option (Right to Buy)	$10.178	03/16/2026		M			8,825	(2)	12/16/2029	Common Stock	8,825	$0	0	D
Non-Qualified Stock Option (Right to Buy)	$10.178	03/16/2026		M			11,175	(2)	02/10/2030	Common Stock	11,175	$0	153,575	D
Non-Qualified Stock Option (Right to Buy)	$10.178	03/16/2026		M			20,000	(2)	02/10/2030	Common Stock	20,000	$0	133,575	D
Non-Qualified Stock Option (Right to Buy)	$10.178							(3)	02/10/2030	Common Stock	40,950		40,950	D
Non-Qualified Stock Option (Right to Buy)	$10.178							(2)	01/11/2031	Common Stock	34,125		34,125	D
Non-Qualified Stock Option (Right to Buy)	$15							(4)	10/21/2031	Common Stock	58,043		58,043	D
Non-Qualified Stock Option (Right to Buy)	$15.36							(5)	08/15/2032	Common Stock	42,980		42,980	D
Non-Qualified Stock Option (Right to Buy)	$16.91							(6)	03/10/2033	Common Stock	14,025		14,025	D
Non-Qualified Stock Option (Right to Buy)	$16.91							(7)	03/10/2033	Common Stock	14,205		14,205	D
Non-Qualified Stock Option (Right to Buy)	$26.18							(8)	03/04/2034	Common Stock	8,746		8,746	D
Non-Qualified Stock Option (Right to Buy)	$33.36							(9)	03/04/2035	Common Stock	13,218		13,218	D

Explanation of Responses:

1. The sales of shares of common stock reported were effected pursuant to a Rule 10b5-1 trading plan.

2. The stock option is fully vested and currently exercisable.

3. The stock option is eligible to vest in four tranches if certain performance conditions for each tranche of the option are met by the target date for the applicable performance condition(s) and expire relative to each tranche if the performance conditions for such tranche are not met by the final target date. The performance conditions were partially met and as a result, the first tranche of the option were timely satisfied, resulting in vesting of the option as to 18,200 shares on February 6, 2024. The performance conditions applicable to the fourth tranche of the option were timely satisfied, resulting in vesting of the option as to 22,750 shares on February 20, 2026.

4. The stock option vests in four equal annual installments beginning on November 27, 2022.

5. The stock option vests in three equal annual installments beginning on August 15, 2025.

6. The stock option is eligible to vest if certain performance conditions are met by the target date for the applicable performance condition(s) and expire if the performance conditions are not met by the final target date. The performance conditions applicable were timely satisfied, resulting in vesting of the option as to 14,025 shares on February 20, 2026.

7. The stock option vests in four equal annual installments beginning on March 10, 2024.

8. The stock option vests in four equal annual installments beginning on March 4, 2025.

9. The Reporting Person was granted stock options that will vest in four annual equal installments on each anniversary of the grant date provided that the Reporting Person remains in continuous service on each vesting date.

	/s/ Alison Klein, attorney-in-fact for Jonathan Burth	03/17/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

FAQ

What did Vita Coco (COCO) COO Jonathan Burth report in this Form 4 filing?

Vita Coco COO Jonathan Burth reported exercising options for 40,000 shares at $10.178 and selling 60,000 common shares at $57.98–$60.00 on March 16, 2026. These transactions were made under a Rule 10b5-1 trading plan and updated his ownership position.

How many Vita Coco (COCO) shares does the COO hold after these transactions?

After the reported transactions, COO Jonathan Burth holds 57,910 Vita Coco common shares directly. This figure reflects his position following option exercises and sales on March 16, 2026 and represents his remaining disclosed ownership in the company’s common stock.

What options did Vita Coco (COCO) COO Jonathan Burth exercise in this filing?

Jonathan Burth exercised non-qualified stock options covering 40,000 underlying Vita Coco common shares at an exercise price of $10.178 per share. These exercises converted derivative positions into common stock before the reported open-market sales on March 16, 2026.

At what prices did the Vita Coco (COCO) COO sell his shares?

The COO sold 60,000 Vita Coco common shares at prices between $57.98 and $60.00 per share. These open-market sales occurred on March 16, 2026 and were executed pursuant to a pre-arranged Rule 10b5-1 trading plan disclosed in the filing footnotes.

Does Vita Coco (COCO) COO Jonathan Burth still hold stock options after this Form 4?

Yes. Jonathan Burth retains several non-qualified stock option awards, including options tied to 40,950 underlying shares at $10.178 expiring on February 10, 2030. Additional option grants at exercise prices up to $33.36 with expirations through March 4, 2035 also remain outstanding.

Were the Vita Coco (COCO) COO’s share sales discretionary or under a trading plan?

The filing states that the COO’s sales of Vita Coco common stock were effected under a Rule 10b5-1 trading plan. Such plans pre-schedule trades according to predetermined instructions, indicating the timing of these sales was arranged in advance rather than decided on the transaction date.