Was Kenneth Sadowsky’s Vita Coco (COCO) share sale under a Rule 10b5-1 plan?

Yes. A footnote explains the sale was made under a Rule 10b5-1 trading plan . Such plans are pre-arranged trading programs that schedule transactions in advance, helping separate trading decisions from short-term market developments or inside information.

Vita Coco (NASDAQ: COCO) director sells 3,900 shares, keeps 586,566

Q: What did Vita Coco (COCO) director Kenneth Sadowsky report in this Form 4?

He reported an open-market sale of 3,900 shares of Vita Coco common stock. The trade occurred on April 15, 2026 , reflecting an update to his direct holdings while he continues to own a substantially larger remaining share position.

Q: At what price did Kenneth Sadowsky sell Vita Coco (COCO) shares?

He sold the 3,900 shares at a weighted average price of $48.93 per share . Footnotes state the shares were sold in multiple trades between $48.50 and $49.34 , with detailed breakdowns available upon request from the company or regulators.

Q: How many Vita Coco (COCO) shares does Kenneth Sadowsky hold after this sale?

Following the transaction, he directly owns 586,566 shares of Vita Coco common stock. This figure shows that the sale was small relative to his remaining position, which still represents a substantial direct ownership stake in the company.

Q: What stock options does Kenneth Sadowsky hold in Vita Coco (COCO)?

He holds a non-qualified stock option for 27,300 underlying shares of common stock with a $10.178 exercise price. The option is fully vested, currently exercisable, and scheduled to expire on January 2, 2030 , providing additional equity exposure.

Filing Impact

(Moderate)

Filing Sentiment

(Negative)

Form Type

Rhea-AI Filing Summary

Vita Coco Company, Inc. director Kenneth Sadowsky sold shares in a pre-planned trade. He sold 3,900 shares of common stock on April 15, 2026 in an open-market sale at a weighted average price of $48.93 per share under a Rule 10b5-1 trading plan.

After this sale, he directly owns 586,566 common shares and holds a fully vested, currently exercisable non-qualified stock option covering 27,300 shares at an exercise price of $10.178 per share, expiring on January 2, 2030.

Insider Trade Summary 10b5-1

Net Seller: 3,900 shares ($190,827)

Net Sell 2 txns

Insider Sadowsky Kenneth

Role Director

Sold 3,900 shs ($191K)

Type	Security	Shares	Price	Value
Sale	Common Stock	3,900	$48.93	$191K
holding	Non-Qualified Stock Option (Right to Buy)	--	--	--

Holdings After Transaction: Common Stock — 586,566 shares (Direct); Non-Qualified Stock Option (Right to Buy) — 27,300 shares (Direct)

Footnotes (1)

The sales of shares of common stock reported were effected pursuant to a Rule 10b5-1 trading plan. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $48.50 to $49.34, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. The stock option is fully vested and currently exercisable.

Key Figures

Shares sold: 3,900 shares Sale price (weighted average): $48.93 per share Shares owned after sale: 586,566 shares +2 more

5 metrics

Shares sold 3,900 shares Open-market sale on April 15, 2026

Sale price (weighted average) $48.93 per share Common stock sale; trades ranged $48.50–$49.34

Shares owned after sale 586,566 shares Direct common stock holdings post-transaction

Option exercise price $10.178 per share Non-qualified stock option, fully vested, exercisable

Option underlying shares 27,300 shares Non-qualified stock option expiring January 2, 2030

Key Terms

Rule 10b5-1 trading plan, weighted average price, Non-Qualified Stock Option (Right to Buy), fully vested and currently exercisable, +1 more

5 terms

Rule 10b5-1 trading plan financial

"The sales of shares of common stock reported were effected pursuant to a Rule 10b5-1 trading plan."

A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.

weighted average price financial

"The price reported in Column 4 is a weighted average price."

Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.

Non-Qualified Stock Option (Right to Buy) financial

"security_title: Non-Qualified Stock Option (Right to Buy)"

fully vested and currently exercisable financial

"The stock option is fully vested and currently exercisable."

underlying security shares financial

"underlying_security_shares: 27300.0000"

Form 4 Insider Transactions: What Each Field Means →

04/16/2026 - 04:12 PM

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Sadowsky Kenneth

(Last)

(First)

(Middle)

111 5TH AVENUE 2ND FLOOR

(Street)

NEW YORK

10003

(City)

(State)

(Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
Vita Coco Company, Inc. [ COCO ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director	10% Owner
	Officer (give title below)	Other (specify below)

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
04/15/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	Amount	(A) or (D)	Price		6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
Common Stock	04/15/2026		S⁽¹⁾		3,900	D	$48.93⁽²⁾	586,566	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares	8. Price of Derivative Security (Instr. 5)		10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
Non-Qualified Stock Option (Right to Buy)	$10.178							⁽³⁾	01/02/2030	Common Stock	27,300		27,300	D

Explanation of Responses:

1. The sales of shares of common stock reported were effected pursuant to a Rule 10b5-1 trading plan.

2. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $48.50 to $49.34, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

3. The stock option is fully vested and currently exercisable.

	/s/ Alison Klein, attorney-in-fact for Kenneth Sadowsky	04/16/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

Source: View Original Filing on SEC EDGAR

FAQ

What did Vita Coco (COCO) director Kenneth Sadowsky report in this Form 4?

He reported an open-market sale of 3,900 shares of Vita Coco common stock. The trade occurred on April 15, 2026, reflecting an update to his direct holdings while he continues to own a substantially larger remaining share position.

At what price did Kenneth Sadowsky sell Vita Coco (COCO) shares?

He sold the 3,900 shares at a weighted average price of $48.93 per share. Footnotes state the shares were sold in multiple trades between $48.50 and $49.34, with detailed breakdowns available upon request from the company or regulators.

How many Vita Coco (COCO) shares does Kenneth Sadowsky hold after this sale?

Following the transaction, he directly owns 586,566 shares of Vita Coco common stock. This figure shows that the sale was small relative to his remaining position, which still represents a substantial direct ownership stake in the company.

What stock options does Kenneth Sadowsky hold in Vita Coco (COCO)?

He holds a non-qualified stock option for 27,300 underlying shares of common stock with a $10.178 exercise price. The option is fully vested, currently exercisable, and scheduled to expire on January 2, 2030, providing additional equity exposure.

Did Kenneth Sadowsky exercise any options in this Vita Coco (COCO) Form 4?

No option exercises were reported in this filing. The derivative section lists a fully vested non-qualified stock option with 27,300 underlying shares at $10.178, but it remains outstanding, with an expiration date in 2030 rather than being exercised.