COCO insider Form 4: 10,000 sold at $45.242; holdings 123,666
Filing Impact
Filing Sentiment
Form Type
4
Rhea-AI Filing Summary
Vita Coco (COCO) reported an insider transaction by its Chief Marketing Officer, Jane Prior. On 10/29/2025, she exercised 10,000 stock options at $10.178 per share and, on the same day, sold 10,000 shares at an average price of $45.242. The sales were made pursuant to a Rule 10b5-1 trading plan.
Following these transactions, she beneficially owns 123,666 shares directly. The filing also lists multiple outstanding non‑qualified stock option grants with various exercise prices and expiration dates.
Positive
- None.
Negative
- None.
Insider Trade Summary
Net Seller: 10,000 shares ($452,420)
Net Sell
10 txns
Insider
Prior Jane
Role
Chief Marketing Officer
Sold
10,000 shs ($452K)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Exercise | Non-Qualified Stock Option (right to buy) | 10,000 | $0.00 | -- |
| Exercise | Common Stock | 10,000 | $10.178 | $102K |
| Sale | Common Stock | 10,000 | $45.242 | $452K |
| holding | Non-Qualified Stock Option (right to buy) | -- | -- | -- |
| holding | Non-Qualified Stock Option (right to buy) | -- | -- | -- |
| holding | Non-Qualified Stock Option (right to buy) | -- | -- | -- |
| holding | Non-Qualified Stock Option (right to buy) | -- | -- | -- |
| holding | Non-Qualified Stock Option (right to buy) | -- | -- | -- |
| holding | Non-Qualified Stock Option (right to buy) | -- | -- | -- |
| holding | Non-Qualified Stock Option (right to buy) | -- | -- | -- |
Holdings After Transaction:
Non-Qualified Stock Option (right to buy) — 23,750 shares (Direct);
Common Stock — 133,666 shares (Direct)
Footnotes (1)
- The sales of shares of common stock reported were effected pursuant to a Rule 10b5-1 trading plan. The stock option is fully vested and currently exercisable. The stock option is fully vested and currently exercisable. The stock option is fully vested and currently exercisable. The stock option vests in four equal annual installments beginning on November 27, 2022. The stock option vests in three equal annual installments beginning on August 15, 2025. The stock option vests in four equal annual installments beginning on March 10, 2024. The stock option vests in four equal annual installments beginning on March 4, 2025. The Reporting Person was granted stock options that will vest in four annual equal installments on each anniversary of the grant date provided that the Reporting Person remains in continuous service on each vesting date.
FAQ
What insider trade did COCO’s CMO report?
On 10/29/2025, the CMO exercised 10,000 options at $10.178 and sold 10,000 shares at $45.242.
Was the COCO insider sale under a 10b5-1 plan?
Yes. The filing states the sales were made under a Rule 10b5-1 trading plan.
What was the option exercise price for the COCO insider?
The reported option exercise price was $10.178 per share.
What is the insider’s role at Vita Coco (COCO)?
The reporting person is an Officer, serving as Chief Marketing Officer.
Does the filing list additional option grants?
Yes. It lists multiple non‑qualified stock options with various exercise prices and expiration dates.