STOCK TITAN

Vita Coco (NASDAQ: COCO) CEO sells 50,000 shares under 10b5-1 plan

Filing Impact
(Neutral)
Filing Sentiment
(Neutral)
Form Type
4

Rhea-AI Filing Summary

Vita Coco Company, Inc. Chief Executive Officer Martin Roper reported a series of option exercises and share sales in company stock. On April 24 and April 27, he exercised stock options to acquire a total of 50,000 shares of common stock at an exercise price of $10.178 per share and sold 50,000 shares of common stock in open-market transactions at $50.00 per share. Following these transactions, he directly holds 298,484 shares of common stock, with additional indirect holdings reported by his spouse and several Exempt Family Trusts. The filing notes that the sales under these transactions were effected pursuant to a Rule 10b5-1 trading plan, indicating they were pre-scheduled under a pre-arranged trading program.

Positive

  • None.

Negative

  • None.
Insider Roper Martin
Role Chief Executive Officer
Sold 50,000 shs ($2.50M)
Type Security Shares Price Value
Exercise Non-Qualified Stock Option (Right to Buy) 25,000 $0.00 --
Exercise Common Stock 25,000 $10.178 $254K
Sale Common Stock 25,000 $50.00 $1.25M
Exercise Non-Qualified Stock Option (Right to Buy) 25,000 $0.00 --
Exercise Common Stock 25,000 $10.178 $254K
Sale Common Stock 25,000 $50.00 $1.25M
holding Non-Qualified Stock Option (Right to Buy) -- -- --
holding Non-Qualified Stock Option (Right to Buy) -- -- --
holding Non-Qualified Stock Option (Right to Buy) -- -- --
holding Non-Qualified Stock Option (Right to Buy) -- -- --
holding Non-Qualified Stock Option (Right to Buy) -- -- --
holding Non-Qualified Stock Option (Right to Buy) -- -- --
holding Common Stock -- -- --
holding Common Stock -- -- --
holding Common Stock -- -- --
holding Common Stock -- -- --
Holdings After Transaction: Non-Qualified Stock Option (Right to Buy) — 375,214 shares (Direct, null); Common Stock — 323,484 shares (Direct, null); Common Stock — 215,631 shares (Indirect, by Chris Roper FT)
Footnotes (1)
  1. The sales of shares of common stock reported were effected pursuant to a Rule 10b5-1 trading plan. These shares are held by the Christopher G. Roper Exempt Family Trust. These shares are held by the Peter S. Roper Exempt Family Trust. These shares are held by the Thomas L. Roper Exempt Family Trust. The stock option is fully vested and currently exercisable. The stock option vests in four equal annual installments beginning on November 27, 2022. The stock option vests in four equal annual installments beginning on March 10, 2024. The stock option vests in four equal annual installments beginning on March 4, 2025. The stock option vests in four equal annual installments beginning on March 3, 2026.
Shares sold 50,000 shares Open-market sales of common stock at $50.00 per share
Sale price $50.00 per share Price for common stock sales on April 24 and April 27
Options exercised 50,000 shares Stock options exercised at $10.178 per share
Exercise price $10.178 per share Exercise price for non-qualified stock options converted to common stock
Direct holdings after trades 298,484 shares Common stock directly held by CEO following transactions
Option position at $15.00 298,507 underlying shares Non-qualified stock option, $15.0000 exercise price, expiring 2031-10-21
Option position at $16.91 185,133 underlying shares Non-qualified stock option, $16.9100 exercise price, expiring 2033-03-10
Option position at $32.78 70,715 underlying shares Non-qualified stock option, $32.7800 exercise price, expiring 2035-03-03
Rule 10b5-1 trading plan regulatory
"The sales of shares of common stock reported were effected pursuant to a Rule 10b5-1 trading plan."
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
Non-Qualified Stock Option (Right to Buy) financial
"security_title": "Non-Qualified Stock Option (Right to Buy)""
Exempt Family Trust financial
"These shares are held by the Christopher G. Roper Exempt Family Trust."
derivative exercise/conversion financial
"transaction_action": "derivative exercise/conversion""
open-market sale financial
"transaction_action": "open-market sale""
An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.
SEC Form 4
FORM 4UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number:3235-0287
Estimated average burden
hours per response:0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Roper Martin

(Last)(First)(Middle)
111 5TH AVENUE
2ND FLOOR

(Street)
NEW YORK NEW YORK 10003

(City)(State)(Zip)

UNITED STATES

(Country)
2. Issuer Name and Ticker or Trading Symbol
Vita Coco Company, Inc. [ COCO ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
XDirector10% Owner
XOfficer (give title below)Other (specify below)
Chief Executive Officer
2a. Foreign Trading Symbol
3. Date of Earliest Transaction (Month/Day/Year)
04/24/2026
6. Individual or Joint/Group Filing (Check Applicable Line)
XForm filed by One Reporting Person
Form filed by More than One Reporting Person
4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year)2A. Deemed Execution Date, if any (Month/Day/Year)3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeVAmount(A) or (D)Price
Common Stock04/24/2026M25,000A$10.178323,484D
Common Stock04/24/2026S(1)25,000D$50298,484D
Common Stock04/27/2026M25,000A$10.178323,484D
Common Stock04/27/2026S(1)25,000D$50298,484D
Common Stock215,631Iby Chris Roper FT(2)
Common Stock216,131Iby Peter Roper FT(3)
Common Stock216,131Iby Thomas Roper FT(4)
Common Stock41,200Iby Spouse
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year)3A. Deemed Execution Date, if any (Month/Day/Year)4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year)7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeV(A)(D)Date ExercisableExpiration DateTitleAmount or Number of Shares
Non-Qualified Stock Option (Right to Buy)$10.17804/24/2026M25,000 (5)09/19/2029Common Stock25,000$0400,214D
Non-Qualified Stock Option (Right to Buy)$10.17804/27/2026M25,000 (5)09/19/2029Common Stock25,000$0375,214D
Non-Qualified Stock Option (Right to Buy)$10.178 (5)01/11/2031Common Stock40,95040,950D
Non-Qualified Stock Option (Right to Buy)$15 (6)10/21/2031Common Stock298,507298,507D
Non-Qualified Stock Option (Right to Buy)$16.91 (7)03/10/2033Common Stock46,87546,875D
Non-Qualified Stock Option (Right to Buy)$16.91 (5)03/10/2033Common Stock185,133185,133D
Non-Qualified Stock Option (Right to Buy)$26.18 (8)03/04/2034Common Stock62,74362,743D
Non-Qualified Stock Option (Right to Buy)$32.78 (9)03/03/2035Common Stock70,71570,715D
Explanation of Responses:
1. The sales of shares of common stock reported were effected pursuant to a Rule 10b5-1 trading plan.
2. These shares are held by the Christopher G. Roper Exempt Family Trust.
3. These shares are held by the Peter S. Roper Exempt Family Trust.
4. These shares are held by the Thomas L. Roper Exempt Family Trust.
5. The stock option is fully vested and currently exercisable.
6. The stock option vests in four equal annual installments beginning on November 27, 2022.
7. The stock option vests in four equal annual installments beginning on March 10, 2024.
8. The stock option vests in four equal annual installments beginning on March 4, 2025.
9. The stock option vests in four equal annual installments beginning on March 3, 2026.
/s/ Alison Klein, attorney-in-fact for Martin Roper04/28/2026
** Signature of Reporting PersonDate
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

FAQ

What did Vita Coco (COCO) CEO Martin Roper report in this Form 4 filing?

Martin Roper reported exercising stock options and selling company shares. He exercised 50,000 options at $10.178 per share and sold 50,000 common shares at $50.00 per share in open-market transactions disclosed in the filing.

How many Vita Coco (COCO) shares did the CEO sell and at what price?

The CEO sold 50,000 shares of Vita Coco common stock. The open-market sales were executed at a price of $50.00 per share, according to the Form 4 data for the April 24 and April 27 transactions.

What stock options did the Vita Coco (COCO) CEO exercise in this Form 4?

He exercised options to acquire 50,000 Vita Coco common shares at an exercise price of $10.178 per share. These option exercises converted derivative awards into common stock, which was then partially or fully sold in open-market transactions.

How many Vita Coco (COCO) shares does the CEO hold after these transactions?

After the reported transactions, Martin Roper holds 298,484 Vita Coco common shares directly. The filing also shows additional indirect holdings through his spouse and several Exempt Family Trusts, providing a broader picture of his overall share exposure.

Were the Vita Coco (COCO) CEO’s share sales made under a Rule 10b5-1 plan?

Yes. A footnote states the common stock sales were effected pursuant to a Rule 10b5-1 trading plan. Such plans are pre-arranged programs that schedule trades in advance, helping separate routine liquidity management from discretionary market-timed decisions.

What remaining stock options does the Vita Coco (COCO) CEO have outstanding?

The filing lists several remaining non-qualified stock options. Examples include options over 298,507 underlying shares at an exercise price of $15.0000 and options over 185,133 underlying shares at $16.9100, with expirations extending into 2033 and 2031.