STOCK TITAN

Tax withholding share move by Vita Coco (NASDAQ: COCO) chair

Filing Impact
(Moderate)
Filing Sentiment
(Neutral)
Form Type
4

Rhea-AI Filing Summary

Vita Coco Company, Inc. Executive Chairman Michael Kirban reported a disposition of 5,810 shares of common stock on March 5, 2026, to cover tax withholding obligations tied to vesting Restricted Stock Units. The shares were withheld at a price of $55.175 per share, and the transaction was mandated by the issuer, not a discretionary sale by Kirban.

After this tax-withholding event, Kirban directly holds 143,799 shares of Vita Coco common stock. He also has indirect ownership through trusts, including 1,479,049 shares held by the Michael Kirban 2010 Trust and 615,681 shares held by the Michael Kirban Revocable Trust. In addition, he holds several non-qualified stock option grants, with one grant fully vested and exercisable and others vesting in four equal annual installments beginning on November 27, 2022, March 10, 2024, March 4, 2025, and March 3, 2026.

Positive

  • None.

Negative

  • None.
Insider Kirban Michael
Role Executive Chairman
Type Security Shares Price Value
Tax Withholding Common Stock 5,810 $55.175 $321K
holding Non-Qualified Stock Option (Right to Buy) -- -- --
holding Non-Qualified Stock Option (Right to Buy) -- -- --
holding Non-Qualified Stock Option (Right to Buy) -- -- --
holding Non-Qualified Stock Option (Right to Buy) -- -- --
holding Non-Qualified Stock Option (Right to Buy) -- -- --
holding Non-Qualified Stock Option (Right to Buy) -- -- --
holding Non-Qualified Stock Option (Right to Buy) -- -- --
holding Common Stock -- -- --
holding Common Stock -- -- --
Holdings After Transaction: Common Stock — 143,799 shares (Direct); Non-Qualified Stock Option (Right to Buy) — 546,000 shares (Direct); Common Stock — 1,479,049 shares (Indirect, by M. Kirban 2010)
Footnotes (1)
  1. The disposition reported on this Form 4 represents shares withheld to cover tax withholding obligations in connection with the vesting and settlement of Restricted Stock Units. The disposition is mandated by the Issuer and does not represent a discretionary transaction by the Reporting Person. These shares are held by the Michael Kirban 2010 Trust. These shares are held by the Michael Kirban Revocable Trust. The stock option is fully vested and currently exercisable. The stock option vests in four equal annual installments beginning on November 27, 2022. The stock option vests in four equal annual installments beginning on March 10, 2024. The stock option vests in four equal annual installments beginning on March 4, 2025. The Stock Option vests in four equal annual installments beginning in March 3, 2026.
SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Kirban Michael

(Last) (First) (Middle)
111 5TH AVENUE
2ND FLOOR

(Street)
NEW YORK NY 10003

(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
Vita Coco Company, Inc. [ COCO ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
X Director 10% Owner
X Officer (give title below) Other (specify below)
Executive Chairman
3. Date of Earliest Transaction (Month/Day/Year)
03/05/2026
4. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Common Stock 03/05/2026 F(1) 5,810 D $55.175 143,799 D
Common Stock 1,479,049 I by M. Kirban 2010(2)
Common Stock 615,681 I by M. Kirban Revoc(3)
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Non-Qualified Stock Option (Right to Buy) $10.178 (4) 12/16/2029 Common Stock 546,000 546,000 D
Non-Qualified Stock Option (Right to Buy) $10.178 (4) 01/11/2031 Common Stock 40,950 40,950 D
Non-Qualified Stock Option (Right to Buy) $15 (5) 10/21/2031 Common Stock 298,507 298,507 D
Non-Qualified Stock Option (Right to Buy) $16.91 (6) 03/10/2033 Common Stock 46,875 46,875 D
Non-Qualified Stock Option (Right to Buy) $16.91 (4) 03/10/2033 Common Stock 185,133 185,133 D
Non-Qualified Stock Option (Right to Buy) $26.18 (7) 03/04/2034 Common Stock 62,743 62,743 D
Non-Qualified Stock Option (Right to Buy) $32.78 (8) 03/03/2035 Common Stock 70,715 70,715 D
Explanation of Responses:
1. The disposition reported on this Form 4 represents shares withheld to cover tax withholding obligations in connection with the vesting and settlement of Restricted Stock Units. The disposition is mandated by the Issuer and does not represent a discretionary transaction by the Reporting Person.
2. These shares are held by the Michael Kirban 2010 Trust.
3. These shares are held by the Michael Kirban Revocable Trust.
4. The stock option is fully vested and currently exercisable.
5. The stock option vests in four equal annual installments beginning on November 27, 2022.
6. The stock option vests in four equal annual installments beginning on March 10, 2024.
7. The stock option vests in four equal annual installments beginning on March 4, 2025.
8. The Stock Option vests in four equal annual installments beginning in March 3, 2026.
Alison Klein, attorney-in-fact for Michael Kirban 03/09/2026
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What insider transaction did Michael Kirban report for Vita Coco (COCO)?

Michael Kirban reported a disposition of 5,810 Vita Coco common shares to satisfy tax withholding obligations from vesting Restricted Stock Units. The shares were withheld at $55.175 per share and the event was mandated by the issuer rather than being a discretionary market transaction.

Was Michael Kirban’s Vita Coco (COCO) share disposition a discretionary sale?

No, the disposition was not discretionary. Shares were withheld to cover tax obligations arising from the vesting and settlement of Restricted Stock Units, and the issuer mandated this withholding. It was recorded on Form 4 as a tax-withholding disposition rather than an open-market sale by Kirban.

How many Vita Coco (COCO) shares does Michael Kirban hold directly after this Form 4?

Following the tax-withholding disposition, Michael Kirban directly holds 143,799 shares of Vita Coco common stock. This figure reflects his remaining direct ownership after 5,810 shares were withheld on March 5, 2026, to satisfy tax liabilities tied to Restricted Stock Unit vesting.

What indirect Vita Coco (COCO) share holdings are reported for Michael Kirban?

The filing shows two indirect holdings for Michael Kirban. The Michael Kirban 2010 Trust holds 1,479,049 Vita Coco common shares, and the Michael Kirban Revocable Trust holds 615,681 shares. These amounts are reported as indirect ownership interests separate from his directly held 143,799 shares.

What stock options does Michael Kirban have according to this Vita Coco (COCO) Form 4?

Kirban holds several non-qualified stock option grants. One option is fully vested and currently exercisable, while other grants vest in four equal annual installments beginning on November 27, 2022, March 10, 2024, March 4, 2025, and March 3, 2026, as described in the footnotes.

What is the role of Restricted Stock Units in Michael Kirban’s Vita Coco (COCO) transaction?

The reported disposition stems from Restricted Stock Units vesting and settling. To cover associated tax withholding obligations, 5,810 Vita Coco shares were withheld. The issuer required this withholding, so the event reflects RSU-related tax mechanics rather than a voluntary decision to sell shares.